Innovation in the Fashion Retail Industry: ESPRIT Starts the Race to Catch up with the Dominant Online Players with a New Brand Image and Modern System Landscape [Success Story]

Experience, marketing, omnichannel. Welcome to the buzzword bingo. This is what you would think. However, we all know: even buzzwords have their justification – at least most of them. The tricky part is to make something out of these buzzwords of the moment. In other words: successful business. There is also much more behind the … Continue reading "Innovation in the Fashion Retail Industry: ESPRIT Starts the Race to Catch up with the Dominant Online Players with a New Brand Image and Modern System Landscape [Success Story]"

International Business Awards: dotSource Is »Company of the Year«! [On Our Own Behalf]

We are »Company of the Year«! Whoop whoop! The jury of the International Business Awards has chosen dotSource as the winner in the »Internet/New Media« category. We are incredibly proud that we have been able to bring one of the world’s biggest and most renowned business awards to Jena – especially in turbulent times like … Continue reading "International Business Awards: dotSource Is »Company of the Year«! [On Our Own Behalf]"

Smart Supermarkets: How the Retail Industry Benefits from Shopping Cart Scanning, Dynamic Pricing and AI as the Boss [5 Reading Tips]

Artificial intelligence is the digital business trend par excellence. That’s what you hear. That’s what you read. That’s what they say. The »Hype Cycle for Emerging Technologies« published by the US research firm Gartner confirms this year after year. But what happens next? Either the hype fizzles out and the technologies disappear again – or … Continue reading "Smart Supermarkets: How the Retail Industry Benefits from Shopping Cart Scanning, Dynamic Pricing and AI as the Boss [5 Reading Tips]"

Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!

Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend. Just take a look at long-time favourites: personalisation, big data (the … Continue reading "Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!"

MVP Revolutionises Service in B2B – PERI Opens up New Markets with 3D Configurator [Success Story]

Buildings have been getting taller and taller in the 20th and 21st century: since 2008, the Burj Kalifa in Dubai has been the world’s tallest building at 828 metres; between 1931 and 1974, the Empire State Building in New York led the field at 381 metres. Without innovative scaffolding, none of these buildings would exist … Continue reading "MVP Revolutionises Service in B2B – PERI Opens up New Markets with 3D Configurator [Success Story]"

Digitising Sales and Service in B2B: BHS Corrugated Shapes Customer Relations via Digital Experience Platform [Success Story]

In the early modern period, ironworks were built all over Europe. Historians consider them to be harbingers of the industrialisation. Such an ironworks was opened in Weiherhammer in the Upper Palatinate region in 1717. Today, it has grown into a globally operating company that is the global market leader in its industry: BHS Corrugated. BHS … Continue reading "Digitising Sales and Service in B2B: BHS Corrugated Shapes Customer Relations via Digital Experience Platform [Success Story]"

Crisis Management: Do’s & Don’ts for Good Publicity [5 Reading Tips]

Effectively dealing with the pandemic and mitigating the adverse effects of the economic shutdown is quite a challenge for leading companies: they have to cope with high financial losses while providing support for others. The last few months have shown how leading companies successfully and sometimes less successfully face up to their social responsibility, how … Continue reading "Crisis Management: Do’s & Don’ts for Good Publicity [5 Reading Tips]"

Tasty Content – Fissler Ensures »Made in Germany« Quality All Around [Success Story]

One does not have to participate in »Das perfekte Dinner« (The Perfect Dinner) to appreciate the value of good cookware. Amateur chefs all over the world know how annoying low-quality pots, pans and knives can be. Especially if they are treated a little harsher when cooking, they quickly get blunt blades or deep scratches, which … Continue reading "Tasty Content – Fissler Ensures »Made in Germany« Quality All Around [Success Story]"

New Work and Corona: A Virus Accelerates the Change of the Working World [5 Reading Tips]

At the beginning of March, a friend of mine who works in a Parisian design office posted on social media: »Salut, mes chers, je passe au télétravail!« She was asked to leave her open-plan office due to the coronavirus. Télétravail is the French word for something for which we do not have a proper German … Continue reading "New Work and Corona: A Virus Accelerates the Change of the Working World [5 Reading Tips]"