International

Here you can find posts about the topic International.
Category search
Related topics

New white paper: »International E-Commerce. Market Entry and Opportunities for Retailers and Manufacturers«

Source: dotSource

Global e-commerce is not only establishing itself, but it’s also booming. Consumers are increasingly buying online and are increasingly attracted to foreign brands and retailers. Better deals and a wider choice of products are just a click away. Cross-border e-commerce is therefore currently a great opportunity for brands and retailers looking for growth.

But how can companies ensure a successful entry into international retail? Our new white paper »International E-Commerce« has the answers.

To post
(1 vote(s), average: 5.00 out of 5)
Loading...

No deal! What’ll Brexit do to online retail?

Brexit
Source: pixabay

30 March 2019 will go down in history. For the first time, the European Union is shrinking, as it’ll lose one of its members that day. In accordance with Article 50 of the Treaty of the European Union, British Prime Minister Theresa May led the exit process after almost 52 per cent of UK citizens voted to leave in 2016. The exit agreement between the EU and UK, which had been negotiated for years, failed before the British House of Commons. A consequence might be a so-called hard Brexit, without binding regulations between the two parties. What consequences does this have for the current state international online retail? Will this huge amount of chaos also hurt online shopping?

To post
(1 vote(s), average: 5.00 out of 5)
Loading...

The Holy Grail of Personal Data – Putting GDPR to the Test

Überwachungskamera
Source: pexels

Amazon knows us better than most of our friends. Accurate product suggestions and personalised advertising ensure that your opinion of them is full of enthusiasm instead of irritation, because such features are expected when it comes to online shopping.

But what’s the price we’re paying for this convenience? Thanks to the GDPR, civil rights activist, journalist, and economist Katharina Nocun requested all her data Amazon collected about her then went through it, and was astounded by what she found.

To post
(4 vote(s), average: 5.00 out of 5)
Loading...

Digitisation and education— Personalisation as a recipe for success

Macs auf Schreibtisch Klassenzimmer
Source: pixabay

Banning cell phones in class or embrace a digital classroom? Hardly any topic is as controversial as digitisation and school. And of course the craziness surrounding around the “digital pact” shows that. 5 billion euros over five years, earmarked for this purpose, will be far from enough for all schools and teachers to finally get fit for digital transformation throughout Germany!

But wrong invoices are far from the only problem we face is the (digital) future of our educational institutions. But before it gets too political, let’s try today to translate a very specific recipe for success that we know from digital business into a vision of the future, »Better Schools Through Digitisation«: Personalisation.

To post
(3 vote(s), average: 5.00 out of 5)
Loading...

»Made in Europe« – The label for the future

Europa
Source: pixabay

»Made in Germany« doesn’t have the ring it used to a few years back. Manipulated cars, strange data protection laws, and a lack of innovation in federal departments and companies brought the German IT industry behind. But the perceived superiority of China and America is not inviolable. Together with Europe, we’ve got to rely on our strengths and make the »Made in Europe« label attractive. And above all that requires one thing: new confidence.

To post
(4 vote(s), average: 5.00 out of 5)
Loading...

Digitisation and environmental protection?

Source: pexels

Energy use, sustainability, and a plethora of plastic waste in our oceans — These topics are receiving more and more attention in the daily news or in the governments. The rapid rise of green party members in parliament also shows: Conservation is no longer a niche affair. People are worried about their home planet and are actively seeking solutions to tackle global warming. Digitisation and artificial intelligence can become an important piece of the puzzle in this mission.

To post
(4 vote(s), average: 5.00 out of 5)
Loading...

Gartner: The most important strategic tech trends for 2019

tech, trends, gartner, 2019
Source: Gartner

A new year is a chance to conquer new horizons, tackle new business ideas and implement them, and advance innovations. To fulfill these intentions, it’s imperative to know the latest advances and master the technologies behind them.

For this reason, we ‘ve already published a series of articles on Handelskraft. Here we give you a complete overview of the most important trends for 2019: AI, marketing, commerce, SEO and social media, and digital platforms.

Technology determines all areas of a digital economy and society, including trends. That’s why we’re highlighting Gartner’s strategic tech trends for 2019. The companies that succeed in bringing these into their business processes will be at the top and stand out from the competition.

To post
(4 vote(s), average: 5.00 out of 5)
Loading...

Marketplaces reloaded — A mix of channels is required

Comic eines Marktplatzes
Photo: macrovector – Edit: dotSource

A few years ago, topics such as verticalisation or direct sales, which retailers and manufacturers used, are increasingly causing the question of how to deal with the trend of »platform economics« and which strategy is the right one to be answered.

To post
(7 vote(s), average: 5.00 out of 5)
Loading...

Best Practice for Best Business – First Speakers for the 2019 Handelskraft Conference

Handelskraft Conference 2018 Cover Photo Teaser Blog Post
Source: dotSource

2018 is slowly but surely coming to an end. But preparations for 2019 are continuing to run at full speed. Even better? There’s still news to announce before the end of the year! True to the motto: Think about tomorrow, today. We’re giving all brands, retailers, and manufacturers the chance to do just that. At the Handelskraft Conference on the 28th of March 2019 at the Klassikstadt in Frankfurt am Main.

To post
(4 vote(s), average: 5.00 out of 5)
Loading...

Here’s how retailers and manufacturers can learn from Singles Day

Source: Alibaba

11.11? Just a time before the holiday rush. But in Asia, this has been a special day for the last nine years. Thanks to the Chinese e-commerce giant Alibaba, the 11th of November, since 2009, it’s also THE shopping event of the year called »Singles Day«. Not only is it the most successful, best-selling deal day of all time, it has also spread internationally and far beyond Alibaba.

In addition to sales records, the immense number of customer interactions, and parcel shipments, there are other aspects that are worth analysing.

To post
(5 vote(s), average: 5.00 out of 5)
Loading...