Content is king: Attractive digital content is able to develop huge potential and to increase conversion considerably. Colourful, animated, and a little emotional. Sounds simple – and it is indeed.

In order to make your content go viral, you don’t need to rely on mere luck or wave the magic design wand. It’s all about paying attention to some simple but brilliant tricks.

E-Commerce is a very dynamic matter in principle. By means of customer data and real-time information you can set up individual offers that are tailored specifically to your customers and their demands. Personalised product recommendations, banners, prices, and discounts add up to a unique shopping experience for any customer.

But personalisation tools aren’t used for the sake of pure humanity; of course retailers have their revenues in mind when they invest in search and recommendation engines. This is not necessarily met with enthusiasm on the customers’ part.

The quarterly reports of Amazon, Google, Apple, and Microsoft are always eagerly awaited as they mirror the overall mood of a whole industry. Even more important is a glance at revenue, profit, and future focus. A lot has happened over the past weeks: Google has reorganized into “Alphabet”, Microsoft has officially launched Windows 10, and Amazon has started new and buried failed experiments.

Globally successful brands like Coca Cola and Apple, both belonging to the kings of branding, have understood one thing: you don’t need to colour your products pink in order to address women. Their products and brand communication convince everyone because they’re simply good.

This motto also applies to content. It may sound paradoxical, but in order to convince women of your products you have think your content more female without it being what might be considered typically female right away. To employ more women in Content Marketing would be a first step; currently only one third of Content Professionals are female.

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Up-to-date, user-friendly, and high in performance – Geschenkidee.ch GbmH had reached out to us with those requirements for their online shop parfumidee.ch. After the shop had reached its growth limits with its previous settings, Geschenkidee.ch GmbH was now looking for professional replacement and development.

Geschenkidee.ch GmbH is Switzerland’s largest online supplier of gifts, home accessories, and lifestyle products and fully owned subsidiary of media company Ringier. Alongside well-known brands, such as Dior and Jil Sander, parfumidee.ch even offers products that are difficult to get hold of in Switzerland. These also include brands like Shiseido, Vera Wang, Bobbi Brown, and Nars.