Up-to-date, user-friendly, and high in performance – Geschenkidee.ch GbmH had reached out to us with those requirements for their online shop parfumidee.ch. After the shop had reached its growth limits with its previous settings, Geschenkidee.ch GmbH was now looking for professional replacement and development.

Geschenkidee.ch GmbH is Switzerland’s largest online supplier of gifts, home accessories, and lifestyle products and fully owned subsidiary of media company Ringier. Alongside well-known brands, such as Dior and Jil Sander, parfumidee.ch even offers products that are difficult to get hold of in Switzerland. These also include brands like Shiseido, Vera Wang, Bobbi Brown, and Nars.

Graphic: India7 Network

Is SEO dead? Yes and no. In principle SEO will exist in varying forms as long as there’s Google search. However, nowadays there is so little left of its former variety that it’s pretty fair to speak of a whole new discipline.

Ryan Stewart from Webris even goes a step further and advises SEO experts to give up their field. He has already done so and approaches the area of online marketing in a more holistic way now. He explains the new rule of the game:

NewStore, Stephan Schambach’s third e-commerce platform, is live. After e-commerce monolith Intershop and SaaS solution Demandware, the digitalisation of brick and mortar retail is the next item on the serial entrepreneur’s agenda. Mobile-first, of course:

» NewStore provides the only mobile retail platform that promotes conversion, boosts engagement, unifies offline and online, and modernizes fulfillment.

Working as a Demandware Link Partner and in conjunction with existing ecommerce platforms, NewStore allows brands to deliver a mobile-first retail experience designed around how consumers want to buy today — anywhere, anytime, with single touch simplicity. «

The video hints at the direction NewStore takes:

Our customer 4Care can be deservedly proud of themselves – their online shop lensbest.de, implemented together with us, won the Shop Usability Award in the category wellness, beauty, and health.

For the eighth time already, Shoplupe CEO Johannes Altmann awarded the prize during the K5 conference. The award honours flawless and user-friendly online shops.

The online shop, that only went live at the end of 2014 after we had realised its migration to Intershop 7.3 and the implementation of the responsive design, apparently met all criteria and convinced the 27-member expert jury.

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It’s especially nice to see that one of those popular awards goes to an Intershop customer. A look at the winners in a total of twelve categories reveals that Shopware leads the competition. We show, however: not the e-commerce system, but its competent implementation is key.

Our special thanks go to the project team – we’re very proud of your joint work with 4Care!!!

Anyone who would also like to win an award can create the necessary conditions here :)

Speaking of which, one thought that inevitably comes to my mind is how consumption, usage, and purchase processes increasingly separate from each other. In the past you had to buy an item in order to use it. What’s more, the aim was to actually make use of the product.

Nowadays this situation is far more complex: there’s a whole bunch of reasons why people buy something, actual usage only being one of them. A purchase contributes to mood management, self-promotion, affiliation to a class or group, positioning as a trendsetter. Consumption as such has become independent; it establishes its own cycles. This development has become commonplace in terms of money as monetary flows have already been autonomous for a while.