»Organisations and brands that implement trends are also determining customer expectations« – Handelskraft speaker Delia Wieser interview Posted on 20. March 201913. December 2021byby Sara Herrera 0 Source: dotSource At the beginning of the year, trends are a recurring theme. But what are trends and where do they come from? How can we recognise them and what are they good for? Trends open up business opportunities, but in order to benefit from them, you need to go deeper, observe attitudes, opinions, and habits and understand changes. This is the only way dealers, manufacturers and brands can deliver what consumers want, even before they know it. Delia Wieser (formerly Dumitrescu), the co-author of the book Trend-Driven Innovation, explains in her exciting opening keynote speech at Handelskraft Conference 2019, how companies are coming from the many trends to business-specific innovation. In order to bridge the time until the conference without having to forego trend input, today interviewer Wiesle, lead architect at TrendWatching, used exclusive use cases to reveal exclusively what lies behind the megatrends and how to use them to create their own digital business strengthens. Continue (15 vote(s), average: 5.00 out of 5)Loading... Categories Digital Consulting Interviews
AI and IoT in the stores of the future [5 Reading Tips] Posted on 18. March 201913. December 2021byby Sara Herrera 0 Source: pexels Everyone’s been talking about artificial intelligence but only it is less often actually out there in use outside of the general hype. No one doubts that the technology has great potential, for example, to create individualised shopping experiences in shops, as well as to simplify and optimise the work in each case. But how realistic is the use of smart solutions in retail and what use cases have the best chance of flourishing? Continue (14 vote(s), average: 4.93 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
»The real role of the CMS is to integrate well with AI systems and services, rather than to provide them itself.« Interview with Handelskraft speaker, Christopher Zimmermann Posted on 15. March 201913. December 2021byby Sara Herrera 0 Source: dotSource Content is no longer just produced and published in one place. Information and data are processed by various devices and distributed over several channels. The classic content management system, therefore, reaches its limits, as it’s not designed to provide data outside of its own template engine. Headless is the answer to this new scenario and more and more companies are betting on its many benefits. It can be very well combined with other emerging modern approaches, such as a microservices architecture, a progressive web app, and a cloud strategy. On 28 March, 2019, Christopher Zimmermann, Product Manager of Magnolia, will be giving answers to all questions about Headless CMS at the Handelskraft Conference, even those you wouldn’t even dare to ask. He gives us his first round of insights in the Handelskraft interview. Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories Digital Consulting E-Commerce Interviews
MWC19 – What trends are shaping the digital future? [5 Reading Tips] Posted on 11. March 201913. December 2021byby Sara Herrera 0 Source: pixabay MWC 2019 in Barcelona has long been more than just a show for the communications industry. It’s one of the world’s largest storefronts of the latest trends and innovations, as well as all kinds of technological solutions and services for mobile users (private as well as business). This year at MWC19, “Intelligent Connectivity” was the motto. The emphasis was on an interface between “hyper-connectivity” enabled by 5G and the Internet of Things (IoT), and “intelligence” through Artificial Intelligence (AI) and Big Data. In addition to the core elements of intelligent connectivity, MWC19 is dedicated to content, digital trust, digital wellness, and the future. With that in mind, John Hoffman, CEO at GSMA, said: The combination of superfast 5G networks, the Internet of Things, and Artificial Intelligence will drive innovation that’ll affect almost every aspect of our lives, from highly efficient transportation systems to intelligent farming and cloud gaming Looking back on the most interesting and hotly discussed aspects out of Barcelona, today we’d like to address, amongst others, the following questions: What’ll the future look like? And how are these technological advances (already) translated into practice? Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories B2C E-Commerce Reading Tips of the Week
IT strategy: The future is multi-cloud Posted on 8. March 201913. December 2021byby Sara Herrera 1 Source: pixabay Many companies’ IT infrastructures are undergoing an extensive transformation. Cloud computing is becoming increasingly important over traditional approaches. This was the conclusion of Bitkom and KPMG’s study “Cloud Monitor 2018”: Two out of three German companies already use cloud computing. But what trends dominate this exciting environment and what should retailers, manufacturers, and brands look for to choose the right cloud strategy? Today, we’ll provide a detailed overview of the status quo of cloud computing and show where the world’s largest cloud providers will be in 2019. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories Digital Consulting E-Commerce
Interest for the Blockchain is increasing [5 Reading Tips] Posted on 4. March 201913. December 2021byby Sara Herrera 0 Source: pixabay Blockchain technology is becoming increasingly important. More and more financial services providers, businesses, and governments are interested in it, and some are even beginning to use this technology beyond Bitcoin. Even though the technology holds enormous potential and the number of blockchain startups in Germany (especially in Berlin) is booming, the German economy is still very reluctant to use the Blockchain. According to a survey by digital association Bitkom, 86 per cent of the surveyed companies said they hadn’t thought about useful applications in their own company. The Federal Cabinet of Germany would like to take decisive action on this issue and reverse this trend. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
»Thanks to automated processes, sales staff have more time for personal customer care.« – Handelskraft speaker Achim Ahrens Interview Posted on 1. March 201913. December 2021byby Sara Herrera 0 Source: dotSource Online shopping doesn’t end after a purchase. Many companies are now aware of this. But what does it take to be successful in the digital business in the long term? Whether B2C or B2B, it’s important to offer the customer added value beyond the product purchase. And how does that succeed? With all-round service. In the digital age, however, this is no longer exclusively in the hands of the sales department. So the challenge is to transfer the analogue customer relationships into digital. Important factor: Customer Relationship Management. But with the selection and introduction of a suitable CRM system it’s not done, because as well as the customers, a system wants to be understood and maintained. Frequently this means a restructuring (if not a complete reorganisation) of organisational and process structures. MEVACO also experienced this. On 28 March 2019, Achim Ahrens, e-commerce manager at MEVACO GmbH, will give practical insights into the technical and internal requirements at Handelskraft 2019, which will entail the implementation of a CRM system. In our interview with him, he discusses the topic with us before the conference! Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C CRM, Sales & Service E-Commerce Interviews
Make better decisions with AI [5 reading tips] Posted on 25. February 201913. December 2021byby Sara Herrera 0 Source: pixabay Today, the mass of available data, studies, and news is so vast that it’s becoming increasingly difficult to oversee, manage, and sort out. As early as 1970, American sociologist and futurologist Alvin Toffler coined the term “information overload” in his book Future Shock. Even then, he explained the consequences of the overwhelming flood of information for people. The growing amount of published information and available channels of communication trigger the feeling that one has done too little, no matter how hard it is. Staying informed and making well-informed decisions is the ultimate challenge in the digital age for businesses and citizens alike. Artificial intelligence can provide valuable help to bring light into the dark tunnel of information. This has long been recognised by all major software companies. For example, IBM is paving the way for this with Project Debater. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
B2C vs. B2B – online marketplaces put to the test [5 Reading Tips] Posted on 18. February 201913. December 2021byby Sara Herrera 6 Source: pixabay Whether online, marketplace, or social media – consumers have more and more opportunities to find and buy goods and services from around the world online. However, marketplaces attract the majority of consumers’ online attention. The user benefits are obvious: a varied selection, good and fast service, and the possibility to find desired products directly via the search function. In addition to the biggest players such as Amazon and eBay, there are now other marketplaces, with a strong focus on reduced prices quietly take a share of the market and secures customers. Is there a new niche about that? The status quo and beyond of B2C marketplaces are under scrutiny. New B2B developments in the context of the platform era also provide a new perspective on the offer of goods and services. That’s why today we’re taking a look at the role of marketplaces in both areas. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Consulting E-Commerce Reading Tips of the Week
New white paper: »International E-Commerce. Market Entry and Opportunities for Retailers and Manufacturers« Posted on 15. February 201913. December 2021byby Sara Herrera 1 Source: dotSource Global e-commerce is not only establishing itself, but it’s also booming. Consumers are increasingly buying online and are increasingly attracted to foreign brands and retailers. Better deals and a wider choice of products are just a click away. Cross-border e-commerce is therefore currently a great opportunity for brands and retailers looking for growth. But how can companies ensure a successful entry into international retail? Our new white paper »International E-Commerce« has the answers. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
