Coding as a school subject – An elective or mandatory? [5 Reading Tips] Posted on 20. May 20196. September 2021byby Sara Herrera 0 Source: dotSource In 2013 Angela Merkel, Chancellor of Germany said that the Internet was »new territory for all of us«. After that, concepts emerged that should’ve advanced digitisation in Germany. In 2016, this request from the Federal Chancellor followed: »I believe that the ability to code is becoming one of the basic skills for young people, alongside reading, writing, and arithmetic.« But not much has changed for German students. But is it even necessary to put coding on a par with reading, writing, and arithmetic? Or will this »new« skill soon no longer as necessary as many currently believe? Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
E-Commerce in Africa: DHL does logistics and online retail [5 reading tips] Posted on 13. May 20196. September 2021byby Sara Herrera 0 Photo by Tobias Tullius on Unsplash (Edited by dotSource) Being able to buy a product any time, anywhere is a reality in many countries today. This is ensured by constant technological progress and improving infrastructure. 71 per cent of European online shoppers are now shopping across borders. But there are still regions where cross-border e-commerce is a huge challenge. Africa is a good example. Although the region is still struggling with many obstacles, it holds great potential for online retail. We all know: »First come, first serve.« So does DHL and it’s recognised such potential and taken on this niche market early on. Continue (15 vote(s), average: 4.73 out of 5)Loading... Categories B2B E-Commerce Reading Tips of the Week
Direct-to-consumer brands: Brands rethinking customer relations in the digital age Posted on 6. May 20199. December 2021byby Sara Herrera 0 Source: Photo by rawpixel.com from Pexels In recent years, a number of so-called direct-to-consumer startups have emerged that want to rethink and improve customer relations. They focus on four milestones that are particularly relevant for smart consumers: Community, trust, experimentation, and independence. The latter refers to the courage to renounce all sorts of intermediaries. In addition, such direct-to-consumer brands draw on the advantages of the digital market and its ongoing dynamism. Another brand that has joined this coveted group is the natural cosmetics brand LUSH. But what’s behind this refurbished direct-to-consumer (D2C) approach and why is it trendy? Continue (16 vote(s), average: 4.69 out of 5)Loading... Categories Digital Marketing E-Commerce Reading Tips of the Week Retail
TikTok: How videos and influencers are engaging Gen Z [5 Reading Tips] Posted on 22. April 20199. December 2021byby Sara Herrera 0 Source: pixabay The following isn’t a secret: Users are spending more and more time online and increasingly consuming more video content. There’s a lot to choose from. From elaborately produced series on video streaming services such as Netflix to everyday videos from private individuals. You can find clips on video platforms like YouTube, Facebook, and Instagram in different formats Videos are equally self-explanatory, entertaining, and informative. Pictures can paint a thousand words, and with video, the amount of words is exponentially more. No wonder that videos are the alpha and omega in social media and content marketing and that video platforms are constantly developing more features for them. New platforms such as TikTok are also being created to better meet the needs of a certain group of users. Teens are excited. But do you know what this is about and how you can use this video-based app for yourself? We’ve got answers! Continue (15 vote(s), average: 4.73 out of 5)Loading... Categories Digital Marketing E-Commerce Reading Tips of the Week
New white paper: »Customer Engagement: Digital Experience Platforms Compared« Posted on 18. April 20199. December 2021byby Sara Herrera 0 Source: dotSource Nowadays anyone can connect to anything and everyone through the Internet and exchange with different technology. Technological efficiency is often the key to success in these connections between people, but also between people and product or people and services. 82 per cent of marketers believe that they know how their clients want to interact with their business. The problem: Almost a quarter of all clients disagree with this statement. In times when purchasing and sourcing have become commonplace across all touchpoints, it poses a major challenge for brands to provide their customers with meaningful information across all channels along the entire customer journey as well beyond to accompany. The tricky thing to remember: Customer engagement. But how can we create the most consistent, contextual and relevant customer experiences possible? This is precisely where digital experience platforms come into play. Success stories such as Facebook, Spotify, or Zalando show that digital platforms are a meeting place between all stakeholders (customers, partners, employees) to generate exponential growth and high value. Continue (16 vote(s), average: 4.75 out of 5)Loading... Categories B2B B2C Design & Usability Digital Consulting E-Commerce Industries Platform Integration Publications
Audio content marketing: These trends are shaping the future [5 reading tips] Posted on 15. April 20199. December 2021byby Sara Herrera 0 Source: pixabay Digitisation is changing the way we listen to music. Streaming services such as Spotify, Pandora, and Amazon Music now 255 million users in 2018 with intelligent and personalised premium subscriptions, and thus revived the supposedly dying record industry again. However, strong competition forces everyone to reinvent, test, learn, and innovate from trends. Continue (15 vote(s), average: 4.73 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Online payment methods – Trends and challenges [5 reading tips] Posted on 8. April 20199. December 2021byby Sara Herrera 0 Source: iStock Digitisation is changing even most mundane things, like paying for things. Cash is almost a relic, while digital payments are multiplying and spreading. At the top is PayPal. Ever since the launch of Google Pay and Apple Pay in Germany, the enthusiasm for mobile payments is continuing to increase as the smartphone becomes the wallet of the future. There’s no doubt that the way we’re paying for things is changing. Retailers have to act on this, especially if the complexity increases and the requirements as well. What should retailers, manufacturers, and brands in the DACH region pay attention to in order to best meet customer requirements and what does the future look like for payments? Continue (16 vote(s), average: 4.75 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Digital experience platforms – Comparing Salesforce, SAP, IBM, and Adobe Posted on 3. April 201913. December 2021byby Sara Herrera 1 Source: iStock Businesses rely on digital experience platforms (DXP) for their digital business models. And more than ever before. The art of using a DXP is bringing together (in real time) all the data from different technologies in one place and making it usable. This interaction creates unique and seamless customer experiences. Digital platforms are a virtual interface between companies and customers, but also partners and their own employees. But how does this interplay work concretely, and, above all, how can companies build their own DXP step by step to strengthen their customer engagement? Major software providers have recognised the potential of DXPs several years ago. They’re constantly expanding their portfolio and the selection of providers is correspondingly large. Making a decision is pretty challenging. For this reason, we’re taking a closer look at the largest DXP providers today. Continue (17 vote(s), average: 4.76 out of 5)Loading... Categories B2B B2C E-Commerce
How content creators and designers benefit from AI [5 reading tips] Posted on 1. April 201913. December 2021byby Sara Herrera 0 Source: pexels.com Artificial intelligence is booming. More and more companies are looking for ways to benefit from it. Research and development are starting bring out their first working prototypes. Nvidia, known for their graphics focused hardware showed off what they’ve been up to. Content creators and designers are directly affected. Continue (19 vote(s), average: 4.79 out of 5)Loading... Categories Design & Usability E-Commerce Reading Tips of the Week
Further education has to become a part of every company’s digital strategy [5 reading tips] Posted on 25. March 201913. December 2021byby Sara Herrera 0 Source: pixabay Digitisation not only changes professional profiles and career paths, but demands and promotes lifelong learning. Going to school and getting a job now means that you can’t stop learning after you graduate. Especially when developments are so rapid, that further education is necessary in the job, so as not to lose touch. It’s therefore not surprising that, according to Bitkom’s latest study, the training and further education of one’s own employees is important or very important for 90 per cent of the companies. But this assessment must also be followed by action. Continue (18 vote(s), average: 5.00 out of 5)Loading... Categories Digital Consulting Reading Tips of the Week
