Author's archive

Sara Herrera

Stationary retail finally keeps up with e-commerce [5 reading tips]

Posted on 21. May 2018 by .
store, showcase, open

Source: pexels

Online retail is continuing to grow in Germany. This increase can be felt in two main directions – on the one hand, the digitisation of stationary retailers and the considerable dominance of Amazon, on the other hand in the proliferation of smartphones in all day-to-day operations.

This tendency covers the main points of the current survey of the retail association of Germany (HDE) “Onlinemonitor 2018”. We’ll summarise which trends are defining German online retail and which aspects retailers and manufacturers should pay particular attention to in order to master the digital transformation.


The (e)-bike as a driver for new business models [5 reading tips]

Posted on 30. April 2018 by .

Photo by Berto Macario on Unsplash

Photo by Berto Macario on Unsplash

Mobility is progressing. People and data flow together on the way. New technological developments and changing digital lifestyles allow global society to be mobile and not stand still. The car has lost its traditional meaning and has turned into a rolling data vehicle, which offers more and more possible experiences. Meanwhile bikes are getting popular again.
The bike market is on the moving and rapidly developing. Actually, it’s booming. According to Zweirad-Industrie-Verband (ZIV), 720,000 e-bikes were sold in Germany in the past year. The number of electric cars is, in 2018, much lower: 53,861.
Biking is trendy and offers many benefits for users and business. Established companies and start-ups from various industries are currently competing with smart solutions to open up new business opportunities for e-bikes and freight bike fleets.


CRM is already the most important software for companies [5 reading tips]

Posted on 16. April 2018 by .
Quelle: arahan - Fotolia

Source: arahan – Fotolia

Tracing the customer journey is becoming more and more complicated as touchpoints, communication channels, and customer data have doubled. More and more companies are implementing CRM software, to effectively manage their tasks and strengthen customer relationships.

Because of this, it’s not surprising that the CRM software market continues to grow rapidly, and that CRM software is becoming increasingly important to marketing departments. The leading provider, Salesforce, continues to grow. CRMs are already the most important tool for retailers, manufacturers, and brands. At least we can conclude that with the data from Gartner’s latest estimates.


What are the success factors for the creation of an online configurator? [Part 2]

Posted on 22. March 2018 by .
Photo by Amauri AM on Unsplash

Photo by Amauri AM on Unsplash

Configurators are becoming more and more popular as an alternative method for manufacturers and retailers to classic consultations. Their use is particularly widespread in the B2C world. For example, enthusiastic customers playfully put together cars and wardrobes using a configurator.

In the first part of our two-part article series, we showed you the benefits of what an online product configurator can offer, with a particular focus on B2B applications. Complex goods, such as cranes, components, or connection components can already be compiled right online. B2B companies are already recognising their great potential: effective and first class digital sales consulting, lower costs, better tailored products and services, and happier customers.

However, in order to be able to offer this added value to customers, it is necessary to finish the initial design and implement the configurator. In the second part of our series, we’ll explain the success factors for digital configurators and why retailers and manufacturers should use one.

Why should you implement visual content marketing? [5 Reading Tips]

Posted on 19. March 2018 by .
Photo by Alex Iby on Unsplash

Photo by Alex Iby on Unsplash

The here and now: We’re all busy and always seem to be running short on time. Consumers are looking for any kind of information with their cell phones, and they’re looking for an answer in the blink of an eye. Chop-chop! Google quickly recognised this need and has been refining their mobile image search for several months.

Since last week, users looking for pictures are better able to see if the landing page can provide more relevant content related to their query. For this, Google offers image caption filters apart from the image badges, à la Pinterest. The goal is to guide the user to their desired search result even faster than before so that both the optimisation of the metadata and Google image search as a traffic source gain in importance.

In the same way, the demands on visual content in both B2C and B2B are increasing. The challenge is to create high-quality, usable content, and strong visual means so that readers can quickly absorb the information and (in B2B) pass on relevant insights to the purchasing department.

How exactly can merchants and manufacturers use visual content to generate more qualified leads and support the buying process?


Advantages of a product configurator as a digital consultant in B2B [Part 1]

Posted on 14. March 2018 by .
Quelle: fotolia

Source: fotolia

Customers are no longer satisfied with what’s standard. On the contrary: They expect customised products that reflect their own wishes or meet their specific needs. Product attributes such as colour, size, shape, features, and technical details can already be selected online, allowing customers to configure a tailor-made product. Responsible for this is the well-named online configurator.

Their use in the automotive, furniture, and PC industry is particularly well established.

The potential in the B2B sector is still largely unused, but it is enormous. In the first part of our two-part article series, we’ll show you the benefits of what an online product configurator can offer, with a particular focus on B2B applications.


AI taking over selection and placement of online advertising [5 reading tips]

Posted on 12. March 2018 by .


The power of artificial intelligence is raising expectations within retail. Consumers, retailers, and manufacturers rely on their advantages, namely cost reduction, productivity increase and process optimisation. And more and more departments are using intelligent software to increase their performance.

AI applications are not just found in factories or warehouses. Online marketing and advertising activities can also be intelligently automated. Google recently launched the AdSense Auto Ads, a machine learning system for advertisers. This system not only determines the types of ads that each audience sees, but also how those ads are placed.

In this way, Google wants to enablemarketers with its intelligent software, even without a lot of time and resources to reach the widest possible audience.

The widespread use of auto ads could make them one of the most powerful AI developments available. Nevertheless, questions arise: What changes are there and what are the effects of their use?


Big data and AI – Where is the digital highway taking us?

Posted on 7. March 2018 by .
Photo by Joey Kyber on Unsplash

Photo by Joey Kyber on Unsplash

Big data and artificial intelligence are constantly discussed and were at the focus of Bitkom’s Big-Data.AI Summit. From February 28th to March 1st the town Hanau, Germany, was full of excitement as over 1,000 attendees came to learn about how the context of these two topics fit into not only their own work, but also how the market has changed or will change.

Today, we’re putting aside buzzwords and diving into the real meaning of these emerging technologies. What should retailers and manufacturers be paying attention to turn piles of information into substantial value?

Updated White Paper: Selecting E-Commerce Software – Comparing Providers and Technologies

Posted on 28. February 2018 by .
Source: dotSource

Source: dotSource

With new solutions bring more opportunity, whether your company is in the B2B, B2C, SME, or enterprise segment, if you want to bring sales of products online, you’ll need to select an e-commerce software that fulfils your needs. In fact, going forward, most consumers expect some type of online presence of their favourite products, from local mom and pop shops to large corporate enterprises.

To help succeed with such a digital transformation companies are now using e-commerce systems to allow sales to those near and far from their physical branch locations. In fact, the choice of making the right decision for your future e-commerce software is comparable to choosing the right physical location of retail location.


AI and automation: Where does the future of the workplace lie? [5 Reading Tips]

Posted on 26. February 2018 by .
Photo by Samuel Zeller on Unsplash

Photo by Samuel Zeller on Unsplash

The dream of creating equal or even higher intelligence than humanity is a recurrent theme in books and films. Recently, however, it looks as though this moment will come closer and closer through “Sacred” automation. The buzz everyone’s talking about: AI, algorithms, machine learning. More and more intelligent software is taking care of that. This gives rise to great concern: Will AI take our jobs away? But I keep asking myself: Is this fear justified? What is the status quo and what should retailers and manufacturers pay attention to?

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