Author's archive

Sara Herrera

Advantages of a product configurator as a digital consultant in B2B [Part 1]

Posted on 14. March 2018 by .
Quelle: fotolia

Source: fotolia

Customers are no longer satisfied with what’s standard. On the contrary: They expect customised products that reflect their own wishes or meet their specific needs. Product attributes such as colour, size, shape, features, and technical details can already be selected online, allowing customers to configure a tailor-made product. Responsible for this is the well-named online configurator.

Their use in the automotive, furniture, and PC industry is particularly well established.

The potential in the B2B sector is still largely unused, but it is enormous. In the first part of our two-part article series, we’ll show you the benefits of what an online product configurator can offer, with a particular focus on B2B applications.


AI taking over selection and placement of online advertising [5 reading tips]

Posted on 12. March 2018 by .


The power of artificial intelligence is raising expectations within retail. Consumers, retailers, and manufacturers rely on their advantages, namely cost reduction, productivity increase and process optimisation. And more and more departments are using intelligent software to increase their performance.

AI applications are not just found in factories or warehouses. Online marketing and advertising activities can also be intelligently automated. Google recently launched the AdSense Auto Ads, a machine learning system for advertisers. This system not only determines the types of ads that each audience sees, but also how those ads are placed.

In this way, Google wants to enablemarketers with its intelligent software, even without a lot of time and resources to reach the widest possible audience.

The widespread use of auto ads could make them one of the most powerful AI developments available. Nevertheless, questions arise: What changes are there and what are the effects of their use?


Big data and AI – Where is the digital highway taking us?

Posted on 7. March 2018 by .
Photo by Joey Kyber on Unsplash

Photo by Joey Kyber on Unsplash

Big data and artificial intelligence are constantly discussed and were at the focus of Bitkom’s Big-Data.AI Summit. From February 28th to March 1st the town Hanau, Germany, was full of excitement as over 1,000 attendees came to learn about how the context of these two topics fit into not only their own work, but also how the market has changed or will change.

Today, we’re putting aside buzzwords and diving into the real meaning of these emerging technologies. What should retailers and manufacturers be paying attention to turn piles of information into substantial value?

Updated White Paper: Selecting E-Commerce Software – Comparing Providers and Technologies

Posted on 28. February 2018 by .
Source: dotSource

Source: dotSource

With new solutions bring more opportunity, whether your company is in the B2B, B2C, SME, or enterprise segment, if you want to bring sales of products online, you’ll need to select an e-commerce software that fulfils your needs. In fact, going forward, most consumers expect some type of online presence of their favourite products, from local mom and pop shops to large corporate enterprises.

To help succeed with such a digital transformation companies are now using e-commerce systems to allow sales to those near and far from their physical branch locations. In fact, the choice of making the right decision for your future e-commerce software is comparable to choosing the right physical location of retail location.


AI and automation: Where does the future of the workplace lie? [5 Reading Tips]

Posted on 26. February 2018 by .
Photo by Samuel Zeller on Unsplash

Photo by Samuel Zeller on Unsplash

The dream of creating equal or even higher intelligence than humanity is a recurrent theme in books and films. Recently, however, it looks as though this moment will come closer and closer through “Sacred” automation. The buzz everyone’s talking about: AI, algorithms, machine learning. More and more intelligent software is taking care of that. This gives rise to great concern: Will AI take our jobs away? But I keep asking myself: Is this fear justified? What is the status quo and what should retailers and manufacturers pay attention to?

The sports and trade fair industries are taking digitisation seriously [5 reading tips]

Posted on 19. February 2018 by .
Photo by Johannes Waibel on Unsplash

Photo by Johannes Waibel on Unsplash

The outstanding performance of the German Olympic team at the Winter Games in the South Korean region of Pyeongchang is what everyone’s been talking about. Another reason for this, however, is the increasing digitisation of the sports industry, which is particularly relevant and present this year.


The digitising of retail branches requires a technical masterpiece [5 Reading Tips]

Posted on 5. February 2018 by .
Quelle: Zara

Source: Zara

Physical locations, whether a pop-up store, showroom, or full-fledged flagship, are starting to gain importance again. Especially as marketing and service channels. Modern locations are digital, intelligent, and unique. They offer value to the customer through a skilful combination of staff and technology, that each channel could not reach by itself. Zara gets it, and demonstrated that they do, by opening their first ever temporary pop-up shop in London.

What do stores offer their customers? What are, currently, the biggest challenges being faced and what solutions are already being implemented?


»Using trends – spotting them and acting on them – can be a simple and powerful way for businesses to use change to their advantage« – Handelskraft Speaker David Mattin in Interview

Posted on 1. February 2018 by .
David Mattin (Grafik: dotSource)

David Mattin (Graphic: dotSource)

At the Handelskraft Conference on the 20th of February 2018 so many new paths to successful retail will be discussed. With trends, best practices, and new impulses, we want to talk about real business and tell real stories about the digital reality and its challenges.

This reality is deeply influenced by the change and the increasing automation and digitising of all processes and relationships in everyday life. As a result, communication between consumers and brands will continue to evolve, increasing customer demands and expectations.

In fact, David Mattin (TrendWatching) will tell us in his session at Handelskraft Conference 2018 «Digital Innovation for Humans – Four Digital-Fueled Consumer Trends for 2018 and Beyond» how crucial AI will be in a connected world and how to cope with the flood of new innovations and mega-trends we can all use on a daily basis, use them to strengthen our own company.

But even this new status quo has effects that companies should not ignore. In an interview with Handelskraft, David Mattin explains which consumer trend will be particularly influential in 2018 and why retailers should keep an eye on them.


WhatsApp for Business: The final conquest of mobile moments? [5 Reading Tips]

Posted on 29. January 2018 by .


After months of speculation WhatsApp finally announced the release of their business app: WhatsApp Business. This will enable SMEs to build even closer customer relationships and facilitate customer contact. And that’s just when consumer behaviour becomes more mobile and brands are trying to capture those mobile moments.

Handelskraft Conference 2018: Mobilise. Digitise. Profit!

Posted on 25. January 2018 by .

Source: dotSource

Credit: dotSource

The future of business is undoubtedly digital. At the Handelskraft Conference on the 20th of February 2018 in Munich, we want to mobilise retail, talk about real business and tell real stories about the digital reality and its challenges – with trends, best practices and new impulses.
Retailers and manufacturers must break new ground to assert themselves against the competition in the market: Business models must be adapted, strategies rethought, and technical platforms developed further.
No digital project has to follow a straight and narrow path – most of them are more reminiscent of an adventurous off-road track. In order to reach the checkpoints, you need the right equipment and knowledge. This is what we want to offer our participants at the Handelskraft Conference.
Furthermore, live simultaneous English translation will be available for our international guests for the first time!


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