Motion Design as a Success Factor: 6 Tips on How to Improve the Usability and User Experience of Your Digital Products with Web Animation Posted on 16. August 202316. August 2023 | by Franzi Kunz Source: iStock/skynesher We all know them. The funny little images or memes that move. The ones we like to send each other via Microsoft Teams to express our mood as accurately as possible. An excellent tool to convey a message without too many words. And somehow, it works even better when the content is animated than when it is static. One could say: a picture is worth a thousand words – and an animation is worth a thousand pictures. These GIFs are a great gimmick. So great that Teams added a separate button to the chat toolbar for them. But seriously, this form of communication is not wildly successful for no reason. There are several good arguments for the use of GIFs, which can add value to your business even outside of chat messages. And there is no need to limit ourselves to GIFs, which is probably the most well-known, but only one of many common formats for displaying moving content on the web. Instead, this article will focus on the general use of motion design in the digital context and show you how you can leverage it to optimise user experience, usability and your brand identity. But let us start from the beginning. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Customer Experience
Resilience Is a Question of Leadership: 13 Tips on How to Benefit from a Modern Leadership Culture Posted on 9. August 20239. August 2023 | by Franzi Kunz Modern Leadership at dotSource SE » Employees do not leave jobs, they leave managers. « Dr. Travis Bradberry, author and expert on emotional intelligence Dissatisfaction at work adds fuel to the fire that companies have been trying to put out for years: a shortage of skilled labour. One of the main reasons people leave their companies is the relationship to their managers. Although laying all the blame on one person or one group of people may seem like the easy way out, the fact that more and more employees are quietly or actually quitting should incentivise those in leadership roles to reflect on their leadership style. The figures published in Gallup’s Engagement Index confirm this: 61% of German employees will no longer be with their current employer in three years By way of comparison, only 35% of employees could imagine changing jobs within 3 years in 2018 Quiet quitting has also increased exponentially: 87% of employees are not emotionally attached to their place of work – a fact that costs the German economy between 118.1 and 151.1 billion euros every year How can the management level actively ensure that employee satisfaction is established as a top priority of New Work in the company? contribute to improving employee satisfaction themselves? reduce the number of resignations? make work in the company attractive to new talent? Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Internationalisation in E-Business: 7 Steps to Success Beyond Borders Posted on 26. July 202326. July 2023 | by Birthe Struffmann Source: Unsplash/Ben White Driving the internationalisation of your business is more attractive today than ever before. There are plenty of reasons for this. First and foremost, the constant advances in information technology and increasing mobility make it easier to operate on the international stage. But is it really as uncomplicated as it seems? Probably not, since even the largest corporations sometimes plan their entry into a new market years in advance. If you want to drive the internationalisation of your business, this article will provide you with tips, tricks and the most important aspects to consider in your expansion plans. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Strategic B2B E-Commerce: More Success in Your Digital Business Posted on 5. July 20235. July 2023 | by Birthe Struffmann Source: iStock/yoh4nn The journey to business success is always a unique one. When it comes to B2B, i.e. business-to-business commerce, this statement is especially true. Here, customer relationships are more complex, requests more individual and expectations higher. To meet these requirements, B2B companies need a modern and, above all, holistic digital strategy. In this article, you will learn how to implement modern B2B e-commerce strategies and which solutions are best suited to your company. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
KPIs in Digital Business: 5 Tips to Make Your Success Measurable Posted on 28. June 202311. December 2023 | by Franzi Kunz Source: Unsplash/ThisisEngineering Data is abundant in the digital world. Companies gather, store and hoard it, but only a few really know how to use it. However, the right figures can be indispensable in helping you accurately assess your performance and uncover optimisation potential. What do you need to achieve this? The right key performance indicators (KPIs)! Combined with the right strategy, these allow you to measure progress in your business processes and adjust your activities in accordance with your goals. Find out in today’s article which KPIs play an important role in digital business and how you can strategically use them for your company! Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Handelskraft Trend Book 2023 »Digital Horizon« – Out Now! Posted on 26. June 202326. June 2023 | by Birthe Struffmann Download the Handelskraft Trend Book 2023 »Digital Horizon« for free now! Digital solutions make possible what was long considered impossible: faster processes, lower costs, greater customer loyalty – but not only that! Companies that know how to take advantage of current business trends and put existing strategies to the test are resilient and capable of overcoming any challenges, no matter how daunting. In our new trend book, we present the topics that will stand out on the digital horizon in 2023. With analyses and concrete practical examples, we provide you with food for thought and action regarding trends such as D2C, composable commerce and green IT. Download the Handelskraft Trend Book 2023 »Digital Horizon« for free now and secure a successful future! Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Mobile Apps as a New Sales Channel: Strategy and Design in 4 Steps Posted on 21. June 202321. June 2023 | by Birthe Struffmann Source: Unsplash/UX Indonesia They are our daily companions: mobile apps on our smartphones count our steps, manage our photos and give us suggestions on what to have for dinner and who to go out on a date with. Consumers have particularly grown to appreciate the benefits of shopping apps: do your shopping anywhere and at any time, whether on the train or between two espressos in your favourite café. Over half of all online purchases are now made on mobile devices. In Germany, revenue generated with mobile apps almost doubled to more than 3 billion euros between 2018 and 2021 alone. Harness the potential of your own mobile app and take a decisive step towards an omnichannel strategy. Companies like Sonderpreis Baumarkt lead by example – in this case with the »Macher« app. Their own mobile app helps them increase the availability of their services and provide their customers with further added value. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Brand Experience Customer Experience Design & Usability E-Commerce
User Research: How a User-Oriented Approach Contributes to Business Success Posted on 7. June 20237. June 2023 | by Franzi Kunz Source: Pexels/Gustavo Fring Without a solid foundation, even the most spectacular house will be of no use to you. It is the same with your design and development processes. Cool features and an exciting design are not effective if the users of your website expect something different. This is where user research projects come in, helping you get to know your users better and thereby creating a strong basis for all your digital endeavours. Find out in today’s Handelskraft article how to pave the way for a real customer-oriented approach and which methods can help you in the process. Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories Customer Experience
Artificial Intelligence in Daily Business: How to Build Up AI Expertise Within Your Company Posted on 24. May 202324. May 2023 | by Birthe Struffmann Source: iStock/mihailomilovanovic Artificial intelligence (AI) cannot think for you. However, these technologies can help free up your mental capacity to explore new thoughts and put existing ones to the test. They allow you to use your potential to master new challenges by completing less demanding routine tasks more quickly. As a result, teams not only work 40 per cent more efficiently, but they also consider their work to be more fulfilling. High-quality project results, a fast time to market and relaxed, happy employees. Is that not how working life should be? And it can be – if you actively foster AI expertise within your company and know how to use which tools in what situation. Learn how dotSource is driving this development in companies and gain valuable tips for your business in this article. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories Digital Strategy
MACH Alliance: For More Success in E-Commerce Posted on 17. May 202317. May 2023 | by Franzi Kunz Source: iStock/Rawpixel What makes a digital agency successful? The service portfolio? The know-how? The expertise? The references? Yes, these things are important. But above all: The people and how they work together. Whether within their teams, with clients or with partners. Successful digital agencies build on strong partnerships. By people. With know-how. With expertise. Which is why we are all the more excited to be able to strengthen our position in the area of partnerships as of today. Effective immediately, dotSource is an official partner of the MACH Alliance. A large step for us, and a (further) large benefit for our clients. Learn more about which benefits these are and what is behind the MACH Alliance in today’s Handelskraft article. Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
