Black Friday and Co.: How Companies Can Promote Themselves Online by Offering Discounts [5 Reading Tips] Posted on 23. November 202021. January 2022 | by Christian Otto Grötsch Source: Unsplash/Justin Lim Black Friday is the shopping event of the year, even in times of COVID-19. On Friday, the 27th of November 2020, companies will once again lure customers with discounts and special offers. Whether it is ten, 20 or 50 per cent: consumers can look forward to great discounts again this year. We show you how your company can also benefit from this hype. Last year, the retail sector generated billions in turnover. Can similar special discount days keep up with this? Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Marketing E-Commerce Industries Reading Tips of the Week
Here’s how retailers and manufacturers can learn from Singles Day Posted on 26. November 2018 | by Sara Herrera Source: Alibaba 11.11? Just a time before the holiday rush. But in Asia, this has been a special day for the last nine years. Thanks to the Chinese e-commerce giant Alibaba, the 11th of November, since 2009, it’s also THE shopping event of the year called »Singles Day«. Not only is it the most successful, best-selling deal day of all time, it has also spread internationally and far beyond Alibaba. In addition to sales records, the immense number of customer interactions, and parcel shipments, there are other aspects that are worth analysing. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Holiday season is shipping season: How retailers and deliverers are preparing [5 reading tips] Posted on 12. November 201812. November 2018 | by Sara Herrera Quelle: unsplash Christmas time is near. Consumers are buying gifts, retailers are stocking up, and parcel deliverers are gearing up to handle the mountains of boxes and avoid messy deliveries. What can retailers and manufacturers look out for, make sure their shipments arrive on time and their customers are happy? Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Black Friday Madness: What do retailers need to look for? [5 Reading Tips] Posted on 20. November 201723. November 2017 | by Sara Herrera Source: Amazon.de It’s that time of the year, today officially starts Cyber Monday Week and all those great deals. But this week’s highlight will take place on Friday, November 24th, with the start of Black Friday. The end of November is synonymous with a strong Christmas spirit, uncontrollable shopping impulses, and “the best” offers. That‘s today’s normal in Germany, in Europe. Black Friday ushers in the beginning of the hotly contested Christmas business and has become the biggest discount campaign in online sales throughout Germany. Every year since 2012, the phenomenon breaks all online sales records and boosts e-commerce. In addition, the power and influence of the online giant Amazon, which has successfully introduced this habit in Europe, are likely to increase. But this stream can also be exploited for personal gain. What do online retailers have to pay attention to, to succeed, and what can they do to oppose Black Friday? Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Mobile is the determining factor for mastering Black Friday [5 Reading Tips] Posted on 21. November 2016 | by Sara Herrera Quelle: click_and_photo – Fotolia Last November, we could certify that the European shopping psyche was turning. The battle for bargains is played online thanks to the uprooting power of the American Black Friday, led mainly by the giant Amazon. Since 2012 his phenomenon has been smashing all online sales records year after year, boosting the e-commerce sector even more. This year shoppers take Black Friday into account for their Christmas shopping as never before. It is a fact that its influence has changed the shopping behaviour in some countries such as UK and Spain. Additionally, more retailers increasingly spread their Black Friday promotions over so many days, and some others are joining in the bonanza shopping day. The centrepiece for both retailers and shoppers is undoubtedly the smartphone. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
