5 tips for the perfect adwords advertisement

Grafik:Klearchos Kapoutsis
Graphic:Klearchos Kapoutsis

Creating and managing advertisements is one of the main tasks of every SEA manager. A good, creatively designed ad text raises the click rate and brings more visitors to a page or shop. Optimising advertisements is not just important purely from a traffic perspective. The quality factor is also influenced by a high click-through rate, which has a positive influence on the ad ranking and cost per click.

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