SEO Must-Haves 2021: Better Rankings with High-Quality Content, Accurate Product Data and User-Friendly Experiences [5 Reading Tips] Posted on 15. March 202121. January 2022 | by Christian Otto Grötsch Source: Unsplash/Christian Wiediger Whether Panda, Penguin, Fred or BERT – besides their funny names, the Google updates so far have another thing in common: they all had more or less of an impact on the ranking of websites in the search engine. From the very beginning, Google has always wanted to present users with the most relevant search results. For this reason, the tech giant constantly optimises its own algorithm. However, the question is: what does this algorithm look like in 2021? And what must website operators pay attention to now? Continue (14 vote(s), average: 4.14 out of 5)Loading... Categories B2B B2C Digital Consulting E-Commerce Industries Reading Tips of the Week
SEO Agencies: What Are the Advantages over In-House SEO? [5 Reading Tips] Posted on 16. November 202021. January 2022 | by Christian Otto Grötsch Source: Unsplash/Christian Wiediger Today, most people are aware that it is no longer enough to just have a corporate website, but that it must also be maintained and optimised for search engines. Those who are still at the very beginning of their SEO journey are often faced with the decision of whether cooperation with external service providers is the right thing to do or whether to go the extra mile and hire a permanent SEO manager. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Consulting Digital Marketing E-Commerce Industries Reading Tips of the Week
5 tips for the perfect adwords advertisement Posted on 20. March 201521. January 2022 | by Christian Otto Grötsch Graphic:Klearchos Kapoutsis Creating and managing advertisements is one of the main tasks of every SEA manager. A good, creatively designed ad text raises the click rate and brings more visitors to a page or shop. Optimising advertisements is not just important purely from a traffic perspective. The quality factor is also influenced by a high click-through rate, which has a positive influence on the ad ranking and cost per click. Continue (No Ratings Yet) Loading... Categories E-Commerce
