New white paper: »Content Management Systems and Providers Compared« including the dotSource vendor matrix Posted on 30. August 201829. August 2018 | by Luise Beyer Source: dotSource The goals of content marketing are, on one hand, customer acquisition and retention, on the other hand, the better positioning of the brand. Unlike traditional marketing methods, such as display ads, content marketing doesn’t necessarily focus on a company’s products. Rather, it is about providing relevant target groups with informative and useful content in order to convince them to pay attention to and buy from your own company and brand. It should, therefore, become established as an integral part of every marketing strategy for every company. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
20 years of Google: Discovery of the world Posted on 28. August 201821. January 2022 | by Christian Otto Grötsch Photo:tokyo finder1492: A troop of sailors under Christopher Columbus reaches an island in the Bahamas and unknowingly discover a new continent. Unintentionally, because they really wanted to find a sea route to India – they had simply lost their way. An error that eventually leads to the colonisation of America and introduces an epochal change. But also a mistake that is difficult to repeat today. Because »digital maps« have become powerful tools. The third article in the series »20 Years of Google« therefore raises the question of how we move through the world at the beginning of the 21st century thanks to Google Maps. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Facebook announces augmented reality advertising on news feed [5 reading tips] Posted on 27. August 201821. August 2018 | by Sara Herrera Source: Photo by Steve Roe on Unsplash It was not so long ago when various scandals came to light about data abuse and fake news on Facebook. The company was taking heavy losses on the stock market and seemed to have lost credibility and charm to many users, stakeholders, and marketers. But that hasn’t stopped the largest social network: Instagram’s attractiveness keeps growing, the company announced in the same breath with the bad stock market news. Especially among younger generations, the photo network is more popular than ever. Even Facebook itself wants to collect bonus points and drive innovation forward. The focus is on augmented reality. This technology is also gaining in importance beyond the gaming industry. In fact, some companies are already focusing on this and are developing exciting, everyday use cases. The main focus is to make life easier in different circumstances (at work, when purchasing complex products, or building large machines). Facebook wants advertisers to benefit from the potential of this cutting-edge technology even on the biggest social network. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
20 years of Google: SEO forever and ever? Posted on 24. August 201821. January 2022 | by Christian Otto Grötsch Source: pixabay At the beginning of the 2000s, tens of billions of websites were already indexed by the Google search engine. What sounds good to curious users at first glance was like finding a needle in a haystack when looking for a particular site. Larry Page and Sergey Brin were therefore not the first search engine operators who came up with the idea that they’d have to »rate« websites according to their content. With innumerable evaluation factors – some secret, some public – Google managed to take on an undisputed pioneering role. This article in the “20 Years of Google” series is therefore concerned with the way we find the right website today, the consequences of writing on websites, and the SEO optimisation of today will still exist in the future. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
20 years of Google: Out of a garage Posted on 23. August 201821. January 2022 | by Christian Otto Grötsch Photo:Christian Jensen It’s been almost 20 years since one of the largest and most successful companies in the world was founded: Google. Although the domain “www.google.com” was already registered in 1997, it was only on 4 September 1998 that the company “Google” was officially founded. Reason enough to take a closer look at Google’s past, present, and future: What makes the company so successful? What consequences do Google’s products have on the economy, society, and politics? And where is the journey of Alphabet Inc., founded in 2015, going in a world dependent on data? Until 4 September, Handelskraft will be publishing articles on exactly these topics. The beginning is a look into the past: At a time when the Internet was still some sort of wild west, and no one could’ve predicted “GAFA”, Larry Page and Sergey Brin founded a company that was essential to satisfy an ancient human need: Access to any information as uncomplicated as possible. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Money isn’t growing on trees, but it’s showing up in your old wardrobe Posted on 22. August 201821. August 2018 | by Franzi Kunz Source: pexels If you believe a survey by Greenpeace, you’ll believe over one billion unused garments are stored in German closets. Not just moths, even savvy economists recognise a certain potential here. Environmentally conscious people are fighting against the wasteful use of our outer layers anyway. The key phrase: second hand! Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
10 years of Airbnb: From air mattresses to luxury lofts [5 reading tips] Posted on 20. August 201821. August 2018 | by Sara Herrera Source: AirBnB Today, Brian Chesky and Joe Gebbia are multi-millionaires, but only ten years ago, the two had trouble paying their rent in San Francisco. Then one day in the summer of 2008 the idea came to them: They would rent air mattresses for people to sleep on in their apartment and offer guests breakfast AKA a bed and breakfast. A few weeks later, one of the world’s most valuable and transforming startups in the world was officially founded: Airbnb. The company is not only the world’s largest platform for the rental of private rooms and apartments, it is the global tourism provider of the Internet age. The company succeeded in shaking the established hotel industry and changing our travel habits through sharing economy principles. The effects of this shake-up were and are enormous. Reason enough to take a look at the present and future of Airbnb. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Dr. Digital – Apps and artificial intelligence for better health Posted on 16. August 201814. August 2018 | by Christian Otto Grötsch Source: shutterstock – Edited By: dotSource Diagnosing diseases via Google has proven to be unreliable. If you search long enough with your own symptoms, you’ll get, with almost 100% certainly, the same diagnosis: Cancer! The situation is different with a data-driven health diagnosis. Wearables such as fitness bands, heart rate monitors, and activity trackers can provide data that was otherwise measured only by a long-term ECG. Also, digital blood sugar meters for diabetes patients are for many, normal. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Customer data platforms (CDP) gaining importance [5 reading tips] Posted on 13. August 201813. August 2018 | by Sara Herrera Source: pexels.com A well-known economic phrase is: “You can only manage what you can measure”. And (personal) data is the new oil. The success of any marketing campaign is increasingly depending on proper data processing and analysis. But the exponential increase in touch-points, communication channels, and customer data has sometimes made intelligent evaluation more difficult. That’s why more and more companies are relying on CRM systems to securely and easily capture and interpret customer data. The goal is to create the most satisfying shopping experiences possible. Another marketing tool gaining momentum could perfectly complement existing customer data management tools: Customer Data Platform (CDP). Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Brands as employers Posted on 9. August 201813. August 2018 | by Christian Otto Grötsch Source: shutterstock – Edit: dotSource A shortage of skilled workers is a growing phenomenon that companies from all industries are confronted with. Fewer drivers are found for logistics, nursing staff are on strike, and digital experts are missing. Fewer workers are available due to demographics changing, and many are looking for a career as YouTubers or influencers. For the latter, there is good news, because 100 petrol employees can soon be further educated with corporate costs to become successful digital opinion makers. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
