The Holy Grail of Personal Data – Putting GDPR to the Test Posted on 1. February 201913. December 2021 | by Franzi Kunz Source: pexels Amazon knows us better than most of our friends. Accurate product suggestions and personalised advertising ensure that your opinion of them is full of enthusiasm instead of irritation, because such features are expected when it comes to online shopping. But what’s the price we’re paying for this convenience? Thanks to the GDPR, civil rights activist, journalist, and economist Katharina Nocun requested all her data Amazon collected about her then went through it, and was astounded by what she found. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2C E-Commerce Retail
New white paper: »Content Commerce. Strengthen Your Brand with a Valuable CMS and Shop System Content.« Posted on 31. January 201913. December 2021 | by Sara Herrera Source: dotSource Anyone who wants to stand out as a retailer or brand from what the rest of the competition has to offer more than just a large selection of products for customers. Meaningful information and interesting content around the product offer customers real added value. So the trend’s content commerce. Which sounds like exactly what it is, a seamless way to use useful content to sell products in an up-close shopping experience. That’s the theory. But what does that really mean? How can brands use content commerce for themselves? And what kinds of products and tech do you need to see it all through? These questions will be answered in our new white paper »Content Commerce. Strengthen Your Brand With a Valuable CMS and Shop System Content« using real examples. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Digitisation and education— Personalisation as a recipe for success Posted on 30. January 201913. December 2021 | by Franzi Kunz Source: pixabay Banning cell phones in class or embrace a digital classroom? Hardly any topic is as controversial as digitisation and school. And of course the craziness surrounding around the “digital pact” shows that. 5 billion euros over five years, earmarked for this purpose, will be far from enough for all schools and teachers to finally get fit for digital transformation throughout Germany! But wrong invoices are far from the only problem we face is the (digital) future of our educational institutions. But before it gets too political, let’s try today to translate a very specific recipe for success that we know from digital business into a vision of the future, »Better Schools Through Digitisation«: Personalisation. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C CRM, Sales & Service E-Commerce PIM/MDM/DAM
What do technology and hardware do for a better customer experience in 2019? [5 Reading Tips] Posted on 28. January 201913. December 2021 | by Sara Herrera Source: pixabay It’s incredibly exciting how rapidly technology is evolving to deliver better and simpler customer experiences. In this regard, the latest ideas were presented at the »Consumer Electronics Show«, commonly known as CES in Las Vegas. Instead of mere prototypes, innovations presented there this year offer concrete, usable applications in many areas and pave the way to a future in which machines get to know our personal preferences in order to better adapt each experience to our needs. But of course not at any price. Continue (8 vote(s), average: 4.38 out of 5)Loading... Categories Agriculture E-Commerce Industries Reading Tips of the Week
»Made in Europe« – The label for the future Posted on 24. January 201913. December 2021 | by Franzi Kunz Source: pixabay »Made in Germany« doesn’t have the ring it used to a few years back. Manipulated cars, strange data protection laws, and a lack of innovation in federal departments and companies brought the German IT industry behind. But the perceived superiority of China and America is not inviolable. Together with Europe, we’ve got to rely on our strengths and make the »Made in Europe« label attractive. And above all that requires one thing: new confidence. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability E-Commerce
Minimise returns? Sure, but how? [5 Reading Tips] Posted on 21. January 201913. December 2021 | by Sara Herrera Photo by maique madeira on Unsplash The lucrative holiday season is already over. But many online retailers still have a hangover from it, not just due to the stress of the shopping craziness, but also because weaknesses are becoming visible. But an increase in returns rates is far from a problem that online retailers face only once a year. It’s a well-known problem that can severely threaten the profitability of a business. How do companies deal with returns and why do customers increasingly return goods? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Reading Tips of the Week
Digitisation and environmental protection? Posted on 18. January 201913. December 2021 | by Franzi Kunz Source: pexels Energy use, sustainability, and a plethora of plastic waste in our oceans — These topics are receiving more and more attention in the daily news or in the governments. The rapid rise of green party members in parliament also shows: Conservation is no longer a niche affair. People are worried about their home planet and are actively seeking solutions to tackle global warming. Digitisation and artificial intelligence can become an important piece of the puzzle in this mission. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Gartner: The most important strategic tech trends for 2019 Posted on 16. January 201913. December 2021 | by Sara Herrera Source: Gartner A new year is a chance to conquer new horizons, tackle new business ideas and implement them, and advance innovations. To fulfill these intentions, it’s imperative to know the latest advances and master the technologies behind them. For this reason, we ‘ve already published a series of articles on Handelskraft. Here we give you a complete overview of the most important trends for 2019: AI, marketing, commerce, SEO and social media, and digital platforms. Technology determines all areas of a digital economy and society, including trends. That’s why we’re highlighting Gartner’s strategic tech trends for 2019. The companies that succeed in bringing these into their business processes will be at the top and stand out from the competition. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Quantum Computing: What’s it all about? [5 Lesetipps] Posted on 14. January 201913. December 2021 | by Sara Herrera Source: Daimler Global Media Site Our digital world is also a world full of data that has to be processed and analysed ever faster and more accurately than ever. Classic computers have long since reached their limits, as they can only do one task after another. But a new kind of computing could change everything: Quantum Computing (QC). It has the potential to fully exploit artificial intelligence. Quantum computing is the holy grail for global technology giants. But what exactly is a quantum computer and what can it be used for? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Social Commerce Trends for 2019 – Content, Content, Content! Posted on 11. January 201913. December 2021 | by Franzi Kunz Source: pexels Being successful without maintaining a social media presence? Unlikely! Companies benefit from the enormous reach and a »personal« relationship with their customers. And networks? They’re making billions thanks to the social media presence of other companies. Now it’s also the case with customer relationships that they’ll evolve with years to come and become even more intimate. Platforms want this anyway: They’re integrating more and more features so that companies can build relationships with their customers and grow social media marketing budgets year over year. In 2019 social commerce will increase e-commerce sales, and also affect omnichannel retail. Which social commerce trends shouldn’t be missed in 2019? We’ll tell you. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability Digital Marketing E-Commerce
