Digitisation and environmental protection? Posted on 18. January 201913. December 2021 | by Franzi Kunz Source: pexels Energy use, sustainability, and a plethora of plastic waste in our oceans — These topics are receiving more and more attention in the daily news or in the governments. The rapid rise of green party members in parliament also shows: Conservation is no longer a niche affair. People are worried about their home planet and are actively seeking solutions to tackle global warming. Digitisation and artificial intelligence can become an important piece of the puzzle in this mission. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Gartner: The most important strategic tech trends for 2019 Posted on 16. January 201913. December 2021 | by Sara Herrera Source: Gartner A new year is a chance to conquer new horizons, tackle new business ideas and implement them, and advance innovations. To fulfill these intentions, it’s imperative to know the latest advances and master the technologies behind them. For this reason, we ‘ve already published a series of articles on Handelskraft. Here we give you a complete overview of the most important trends for 2019: AI, marketing, commerce, SEO and social media, and digital platforms. Technology determines all areas of a digital economy and society, including trends. That’s why we’re highlighting Gartner’s strategic tech trends for 2019. The companies that succeed in bringing these into their business processes will be at the top and stand out from the competition. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Quantum Computing: What’s it all about? [5 Lesetipps] Posted on 14. January 201913. December 2021 | by Sara Herrera Source: Daimler Global Media Site Our digital world is also a world full of data that has to be processed and analysed ever faster and more accurately than ever. Classic computers have long since reached their limits, as they can only do one task after another. But a new kind of computing could change everything: Quantum Computing (QC). It has the potential to fully exploit artificial intelligence. Quantum computing is the holy grail for global technology giants. But what exactly is a quantum computer and what can it be used for? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Social Commerce Trends for 2019 – Content, Content, Content! Posted on 11. January 201913. December 2021 | by Franzi Kunz Source: pexels Being successful without maintaining a social media presence? Unlikely! Companies benefit from the enormous reach and a »personal« relationship with their customers. And networks? They’re making billions thanks to the social media presence of other companies. Now it’s also the case with customer relationships that they’ll evolve with years to come and become even more intimate. Platforms want this anyway: They’re integrating more and more features so that companies can build relationships with their customers and grow social media marketing budgets year over year. In 2019 social commerce will increase e-commerce sales, and also affect omnichannel retail. Which social commerce trends shouldn’t be missed in 2019? We’ll tell you. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability Digital Marketing E-Commerce
We want what we see — Social photo channels as a sales channel Posted on 10. January 201913. December 2021 | by Christian Otto Grötsch Source: fotolia Four out of five people in Germany own a smart phone. This means that 80 percent of the population have a camera with them at all times. As a result, users no longer have to remember what inspires them, but can simply take pictures of them. This not only applies to fashion and food, but also to interior design. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories E-Commerce
Digital customer service instead of long wait times [5 Reading Tips] Posted on 7. January 201913. December 2021 | by Sara Herrera Photo by Rachel Martin on Unsplash The holiday season is a time of lots of movement. People run into shops to buy their last gifts or the last ingredients for their feast, look for the perfect party outfit, and cram their bags to the last minute, before they go home on an often long journey. Excitement, stress, and loss of time precede the holiday calm and reflections. Crowded shopping malls and endless queues cause chaos and frustration among consumers. In fact, nine out of ten shoppers avoid a store when queues are too long. But there are loads of new technologies that can put an end to the nightmare of long queues, and instead provide happier customers with a first-class experience. Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Marketplaces reloaded — A mix of channels is required Posted on 3. January 201913. December 2021 | by Christian Otto Grötsch Photo: macrovector – Edit: dotSource A few years ago, topics such as verticalisation or direct sales, which retailers and manufacturers used, are increasingly causing the question of how to deal with the trend of »platform economics« and which strategy is the right one to be answered. Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories E-Commerce
Digital platforms — Integration is everything [Part 5] Posted on 20. December 201810. December 2018 | by Sara Herrera Source: Pexels The success of a digital platform is mostly dependent on how well it plays with other systems. But how can a platform develop solutions independently? In the fourth part of our »Digital Platforms« series, we explained to you what systems SAP C/4HANA consists of. At the end of the series, we’ll show you how individual solutions create a digital platform. Keyword: Integration. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Digital Platforms – What can SAP C/4HANA do? [Part 4] Posted on 17. December 20185. December 2018 | by Sara Herrera Source: Pexels Behind every professional swimmer there is a team of experts who contribute to the athlete’s success in the sport. There’s a manager, trainer, physiotherapist, and training partner. Digital platforms also consist of different experts alias systems that cover the most diverse disciplines in e-commerce. These include marketing, sales, and services. In the third part of our Digital Platforms, we explained what is special about the SAP HANA database. This time we’ll introduce you to their individual systems in detail. Pretty cloudy on the horizon As shown in the figure below, SAP C/4HANA includes the SAP Marketing Cloud, the SAP Commerce Cloud, the SAP Service Cloud, the SAP Customer Data Cloud, and the SAP Sales Cloud. Thanks to the acquisition of Hybris, Gigya and CallidusCloud solutions are also part of the platform. Source: dotSource GmbH Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Digital platforms — In the fast lane with SAP HANA [Part 3] Posted on 13. December 20187. January 2019 | by Sara Herrera Source: Pexels As in swimming, there are also a number of internationally successful competitors in the cloud industry. SAP is one of the newcomers here. But what makes the cloud platform from SAP so special? To what extent does SAP differ, especially through »HANA«, from the other cloud providers? After all, SAP HANA is the basis of all cloud products from SAP and THE unique selling proposition among cloud providers. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
