Online retail payments: This is what PSD2 will change in the future [5 reading tips] Posted on 3. June 20196. September 2021 | by Sara Herrera Source: Pexels Europe. Users, retailers, service providers, and politicians are looking at the continent. Not just because of the EU elections last week, but also because of Europe’s role in promoting a smart, secure, and unified digital economy through measures in various key areas such as artificial intelligence, privacy, and security in e-commerce. The GDPR had its first birthday on Saturday. And the deadline for the implementation of Payment Service Directive 2 (PSD2) will be on September 14, 2019. This requires strong customer authentication (strong customer authentication, SCA for short). The aim of PSD2 is to create a secure, transparent payment system and to ensure fair competition within the EU, as well as to reduce entry barriers for payment service providers. But so far, just under a quarter of German retailers have implemented its strategies developed for it. 21 per cent haven’t planned any approach. Additionally, many online retailers don’t think they have enough info about this. Not a good thing when time is running out and further questions will arise. That’s why we’re trying to bring light in the darkness. Continue (8 vote(s), average: 4.88 out of 5)Loading... Categories B2B B2C E-Commerce Reading Tips of the Week
An ERP isn’t everything! Posted on 31. May 20196. September 2021 | by Franzi Kunz Source: pexels How do you perform successful digitally? It’s a little bit like school. With practice and diligence everything works much better. Translated into the question of how to properly manage and diligently analyse the flood of data today, many companies think that their enterprise resource planning system, or ERP for short, serves as a cure for everything. But that’s only partially true. The purchasing manager of a construction company, for example, who is responsible for purchasing and procurement processes and supplier management in day-to-day business, rightly works with the ERP system as the central data solution for their transactional data activities. The situation is similar to the quality assurance manager. But in work areas such as marketing or sales, other data are at the centre of interest. Customer data. The software market also offers a technical solution for this data, Customer Relationship Management (CRM). But wouldn’t it be much more interesting to be able to collect all the data at one point and also be able to relate to each other? Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories CRM, Sales & Service Digital Consulting E-Commerce PIM/MDM/DAM
Consumption in the digital age: Brands pressured to innovate while being sustainable Posted on 29. May 20196. September 2021 | by Franzi Kunz Source: pixabay Digitisation and consumption are inseparable. Every technological advance responds to the rising expectations of consumers. If a need is fulfilled, routines change and more is expected. So the innovation and consumption cycle starts over again. Things are expected to get faster, have a greater impact on our habits AND our environment. More and more consumers are taking protecting the planet seriously – even with regard to companies they do and don’t trust. Brands, dealers and manufacturers face several challenges. They need to keep up with the pace of the digital age and rising customer expectations, but also with their growing desire to consume them consciously and sustainably. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Using Google advertising for a perfect and comprehensive customer experience [5 Reading Tips] Posted on 27. May 20196. September 2021 | by Sara Herrera Image by Gerd Altmann from Pixabay From search to inspiration to final purchase, mobile users interact with multiple touchpoints along the entire customer journey. Consumers currently have less time and more and more options to choose from. The goal for companies is to reach customers at the right time with the best offer. It’s also reflected in the way that advertising looks today, where and how it works. It’s in tempting and highly consumable formats, it’s a staple of customer engagement, winning through mobile, seamless experiences on and between every channel. Not to mention their functionality as a success. Two weeks ago, Google presented its new advertising formats at the annual Marketing Live Conference. A clear trend emerged. In addition to AI, visuals are becoming more and more important in the world of online advertising. Which formats are specifically involved? We’ve put together the most important innovations for you. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2C Digital Consulting Digital Marketing E-Commerce Reading Tips of the Week
Digitising corn and wheat – Agriculture 4.0 Posted on 24. May 20196. September 2021 | by Franzi Kunz Source: Pexels The tech industry isn’t the only thing that’s being moved by digital technology. Farming’s getting high-tech! Tractors and combined harvester? Controlled via GPS. Irrigation planning? Supported by AI. In the field, in the vineyard, on the water: Data is collected everywhere and transmitted to the central computer. For example, the farmer can monitor the route of the vehicles, react to weather conditions, and simply optimise processes. »Digital Farming«, »Precision Farming« and »Smart Farming« are no longer foreign phrases for farmers. But what does the future hold for agriculture? Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories Agriculture E-Commerce
Experience Economy in B2B and B2C: Top-5 commerce trends, revisited [Part 5] Posted on 22. May 20196. September 2021 | by Franzi Kunz Source: pexels In our series, »Top-5 commerce trends, revisited« we’ve dealt with trends that have not gone out of style for years. The topics, such as digital business is more than e-commerce, brands are (service) platforms, personalisation is required, and content is king prove a long term stay in digital business. In order to secure our own customers in the future, it’s fundamental to understand them. With the continuous development of your own user experience, customer satisfaction can be increased. In our fourth part of the series: Top-5 commerce trends, revisited, we’re asking: How do I keep customers’ attention with my brand? Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories B2C Design & Usability E-Commerce
Coding as a school subject – An elective or mandatory? [5 Reading Tips] Posted on 20. May 20196. September 2021 | by Sara Herrera Source: dotSource In 2013 Angela Merkel, Chancellor of Germany said that the Internet was »new territory for all of us«. After that, concepts emerged that should’ve advanced digitisation in Germany. In 2016, this request from the Federal Chancellor followed: »I believe that the ability to code is becoming one of the basic skills for young people, alongside reading, writing, and arithmetic.« But not much has changed for German students. But is it even necessary to put coding on a par with reading, writing, and arithmetic? Or will this »new« skill soon no longer as necessary as many currently believe? Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Supply chain management 4.0 – The future of the fully automatic ordering process Posted on 17. May 20196. September 2021 | by Franzi Kunz Source: pexels Summer’s within reach. After you do a quick check of an outdoor furniture store during lunch, you decide to order a simple hammock chair for home. Choosing the right colour and size is not a problem either. That same evening, your smartphone rings and a car with that new piece of jewellery is on your own doorstep. But how’s that possible? IoT, business intelligence, self-driving cars, big data – This multitude of buzzwords is shaping our future. They all are smartly connected to produce supply chain management 4.0 and take customer satisfaction to a new level. Continue (14 vote(s), average: 4.71 out of 5)Loading... Categories B2B B2C CRM, Sales & Service E-Commerce Industries PIM/MDM/DAM
BIOS – How BayWa AG optimises business processes with an internal order platform Posted on 15. May 20196. September 2021 | by Franzi Kunz Source: pixabay Digital transformation affects all areas of a company internally and externally. This is particularly evident when it comes to internal procurement. BayWa AG also experienced this. We’d like to show you the journey our client has set out to do, optimising corporate processes with a central, internal ordering platform – BIOS (BayWa Internal Order System), thereby saving time and money. Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Interviews
E-Commerce in Africa: DHL does logistics and online retail [5 reading tips] Posted on 13. May 20196. September 2021 | by Sara Herrera Photo by Tobias Tullius on Unsplash (Edited by dotSource) Being able to buy a product any time, anywhere is a reality in many countries today. This is ensured by constant technological progress and improving infrastructure. 71 per cent of European online shoppers are now shopping across borders. But there are still regions where cross-border e-commerce is a huge challenge. Africa is a good example. Although the region is still struggling with many obstacles, it holds great potential for online retail. We all know: »First come, first serve.« So does DHL and it’s recognised such potential and taken on this niche market early on. Continue (15 vote(s), average: 4.73 out of 5)Loading... Categories B2B E-Commerce Reading Tips of the Week
