“Content is King” – this statement seems to be the standard wisdom for many companies, agencies, and freelancers. which means exactly…? Irrelevant. What is more important is that you can’t just leave it at “content is King”. Many authors feel they need to elaborate: “Content is King, but Distribution is Queen”. This is still ok. But whoever believes that ‘great’ metaphors are the end of the story is going to be bitterly disappointed.
Yay for Content
Content, content, content – this is the only way to success for a website, product, or brand. Bill Gates already new this in 1996 when he first said “content is King”. The world is becoming more complex, as Gate’s saying. I made the effort and looked around to see how my fellow bloggers, and other journalists, are reinterpreting the saying “content is king”.
Every kings needs a queen, right?
Content is King, but Distribution is Queen.
Content is King, but Context is Queen.
If Content is King, is Social Media Queen?
Content is King, Distribution is Queen, and she wears the pants.
Why Context is Queen and Content Marketing can no Longer be ignored.
But this doesn’t seem to go far enough for God-fearing people.
But what is with the rest of the court?
Content is King – But Context is Queen and Technology is the Royal Household!
If Content is King and Distribution is Queen, then Context is the Prince!
If Content Is King, Who Is the Heir?
Content is King, and Context is its Crown.
Content may be King; but Content Distribution is the power behind the throne.
…not to forget the rest of the kingdom.
If the serfs aren’t happy, the critique falls on the Kings.
Game of Thrones Fans know all about it: sooner or later the king is killed *couch* replaced. It’s not different for the Content King.
The heirs are not always clear.
We’d love to see some more “content is King” jewels in the comments!