Franzi Kunz | Handelskraft - The E-Commerce and Online Marketing Blog

About Franzi Kunz

Trends gibt es unendlich viele. Jeder hat seine Berechtigung. Doch auf welche Trends kommt es für digitale Unternehmen an. Und vor allem für die, die es noch werden wollen? Franzi geht diesen Fragen nach. Als Digital Business Analyst und Techlead für die Marke Handelskraft spricht sie dafür seit mehr als sechs Jahren mit denen, die es wissen müssen: den Macherinnen und Machern des Digital Business. Ihre Erfahrungen sowie die Ergebnisse ihrer Recherchen bringt Franzi, unter anderem hier auf dem Blog, für euch aufs digitale Papier.

»Innovation through creative spaces« – from hipster cafés, co-working spaces, and the chill offices

10. July 201931. August 2021 | by Franzi Kunz

Innovation durch kreative Räume dotSource Valley — Christian Otto Grötsch, Frank Ertel und Christian Malik in dotSource’s Valley

When a new employee starts at dotSource, they get a computer, a desk, a chair, nice colleagues, and a bag of candy. It’s grass green, about 45 centimetres long, big enough to stand out and small enough not to make schoolchildren jealous.

The gesture has a two-sided. On one hand, the German tradition of giving bags of candy on the first day of school was invented in Jena. Secondly, dotSource’s headquarters are there. And at the other two locations in Leipzig and Berlin, it’s important for us to promote creativity, impartiality, and curiosity in every day at work. And this succeeds not least through creative concepts in which there is literally room for innovation.

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(12 vote(s), average: 5.00 out of 5)

Digital Consulting E-Commerce

Coming from or going to online commerce – Going where the money is

5. July 201931. August 2021 | by Franzi Kunz

Uhr an Arm auf einem Auto vor einem Autospiegel — Source: pexels

With the digitisation of retail, many niche businesses are coming to fruition. And many others are finding that they’ve needed to change and go online and go farther than before. Globalisation and digitisation aren’t just challenges, but an opportunity for companies to take the next step and gain market share in ways thought impossible. The goal along the way is to eliminate pain points for customers.

What’s happening more and more often is that new companies are coming out of the woodwork and often start with an online presence and want a physical one as well. And there is also the opposite happening with traditional companies. Both are looking to keep their share of the market, take back the share they once had, or be a dominating force to be reckoned with.

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(9 vote(s), average: 5.00 out of 5)

Big data for big players: How Krones wants to create the beverage factories of the future [Case Study]

3. July 201931. August 2021 | by Franzi Kunz

Data Log Dashboard Krones Case Study Cover — Source: dotSource

Soft drinks and water in PET (plastic) bottles, canned beer, or canned food. Without the right packaging, our daily shopping would be a lot more environmentally friendly, but also much more exhausting. Not to mention the logistics, which would have to be completely rethought.

Hundreds of millions of beverage and food packaging products are produced in Germany alone and largely recycled thanks to a reusable deposit system. One of the biggest players in this field is Krones AG, which develops complete production lines and employs more than 16,500 people worldwide. With a data import via a B2B online shop newly developed by dotSource, Krones is taking a decisive step in the direction of the Industrial Internet of Things.

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(10 vote(s), average: 5.00 out of 5)

B2B B2C E-Commerce PIM/MDM/DAM

You can’t buy privacy: What to consider when choosing CRM and marketing automation software

28. June 20196. September 2021 | by Franzi Kunz

Datenschutz unkäuflich DSGVO Button auf Laptop — Source: pixabay

The General Data Protection Regulation (GDPR) is now a year old as of late May. And everyone in Europe knows what it is by now. This EU-wide regulation aims to regulate and protect the handling of personal data.

And in a time when »data-driven« is THE attribute par excellence, it becomes more important. Not only do companies act and sell with the new currency, but they’re also adjusting their business models, strategies, and processes accordingly. The majority of digital consumers also know that to put it simply, since May 25, 2018, they have more rights over their personal data.

The challenges that companies face in order to operate in a data-driven manner, but nevertheless to ensure compliance with data, are particularly evident in those areas that deal directly with customer relationship management. So here are a few key hints and tips on what CRM and marketing automation strategists should keep in mind.

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(12 vote(s), average: 4.67 out of 5)

B2B B2C CRM, Sales & Service E-Commerce Marketing Automation

Selecting E-Commerce Software – Comparing Providers and Technologies [Updated White Paper]

26. June 20196. September 2021 | by Franzi Kunz

As for e-commerce in 2019, there are two important pieces of news: Good and bad. First, the good news. E-commerce is growing and growing, it is and remains one of the strongest growth markets in the DACH region’s economy. From 6.4 billion euros in 2005 to 35.6 billion euros in 2014 and 53.4 billion euros in 2018.

But with or without growth, online commerce is also a competitive market, especially in B2C, but also increasingly in B2B. What to do to maintain competitiveness or even become a pioneer? One of the most important success factors is selecting and implementing a tailor-made e-commerce system. But which e-commerce software suits whom? And what developments are there?

The answers lie in our updated white paper »Selecting E-Commerce Software – Comparing Providers and Technologies«.

Not only do we describe the leading providers for different sizes of companies from start-ups to Enterprises but we also explain why online stores are evolving towards e-commerce functions as part of a DXP and how technologies such as Framework or SaaS differ.

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(11 vote(s), average: 5.00 out of 5)

B2B B2C E-Commerce

Searching and finding – Tips for a better user experience and more success in e-commerce [Part 2]

21. June 20196. September 2021 | by Franzi Kunz

Suche Fernglas Conversion Optimierung — Source: pixabay

There’s no conversion optimisation without search optimisation. When users are asked which qualities they find particularly important in an online store, the search function occupies an important position. No wonder that various providers have placed themselves on the market here to create a comprehensive and user-friendly search.

But for products to be found through an internal search, you’ll depend on consistent data from the ERP, PIM, and MDM. In other words: shop owners often spend a lot of time and money on contemporary web design, on individual product descriptions, emotional headlines, and keyword optimisation for search engines.

But something else is forgotten. Product data in the background has to be optimised. What you should pay attention to in order to increase the conversion rates via the improved search function, will be shown to you today in the second part of our series: »Conversion optimisation – Tips for better user experience and more success in e-commerce«.

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(11 vote(s), average: 5.00 out of 5)

Design & Usability Digital Consulting Digital Marketing E-Commerce PIM/MDM/DAM

Partner business is people business – dotSource is Stibo’s »Rising Star of the Year«

17. June 20196. September 2021 | by Franzi Kunz

Partner Business Award Stibo Connect 2019 — StiboSystems gives dotSource the »Rising Star Award 2019«

Digital business is people business. And if you want to be successful in digital business, you need people around you who share the spirit, who (gladly) do a good job, who are open to ideas and new ways. These people, who develop and design for other people, include not only a company’s employees but also strong and trustworthy partners, without whom the sustainable creation of digital customer relations wouldn’t be possible. We feel this every day and are all the more pleased that we have not just been able to expand our partner network in recent years, but also that our partners appreciate the cooperation with us. Just like the MDM solutions specialist StiboSystems, which distinguished us as the »Rising Star of the Year«. Thank you, StiboSystems. We’re still blown away.

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(9 vote(s), average: 5.00 out of 5)

E-Commerce PIM/MDM/DAM

Conversion optimisation – Tips for a better user experience and more success in e-commerce [Part 1]

13. June 20196. September 2021 | by Franzi Kunz

Conversion Optimierung Performance — Source: pixabay

Business goals are often explicitly defined: 10 million euros in revenue by 2022! Five per cent more traffic in the third quarter! An important key performance indicator (KPI) for achieving business goals is the conversion rate AKA the measurement that compares the amount of traffic and the amount of traffic that completes a certain goal you’ve set, like signing up for a subscription, newsletters, or even completing a purchase.

Page loading times are the biggest influence in e-commerce for a user’s conversion rate. In our latest Handelskraft series, »Conversion optimisation – Tips for a better user experience and more success in e-commerce,« we’d like to show you what’s possible when trying to increase conversion rates and reaching business goals. Part 1 starts with a foundation for effective conversion optimisation, which is best based on professional support in three major areas, conducting user research, commissioning a UX audit, and testing user behaviour.

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(9 vote(s), average: 4.89 out of 5)

B2B B2C Design & Usability Digital Marketing E-Commerce Industries

Artificial intelligence: my data, my experience

7. June 20196. September 2021 | by Franzi Kunz

In the virtual eyes of intelligent systems, human beings are first and foremost the sum of their data. Moreover, in times when they increasingly satisfy their everyday needs digitally, humans increasingly becomes the sum of their actions: What does they consume, evaluate and share when, from where, and with whom?

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(10 vote(s), average: 5.00 out of 5)

E-Commerce

New Work: Happy employees mean happy customers

5. June 20196. September 2021 | by Franzi Kunz

New Work zufriedene Mitarbeiter high five — Source: pixabay

Whether Work 4.0 or New Work, the way in which attractive and successful workplaces in the digital age should look is still a trending topic. It’s not just about how you, as a company, can stand up to the pressure of innovation, but also about how, with the help of the right corporate culture, you can ensure that everyone involved works happily and well. Be it a question of time, the right tools, or the right rooms.

This connection of people, space, and technology forms the basis for turning trends into innovations to create added value for the business as well as for users. And users, not just the customers, partners, and suppliers, but above all, employees. What it takes to make »could’ve, should’ve, would’ve« also be a successful corporate practice, and which organisational and team concepts are increasingly prevailing, we’d like to briefly introduce today.

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(9 vote(s), average: 4.89 out of 5)

E-Commerce