New Work: Happy employees mean happy customers Posted on 5. June 20196. September 2021byby Franziska Kunz 0 Source: pixabay Whether Work 4.0 or New Work, the way in which attractive and successful workplaces in the digital age should look is still a trending topic. It’s not just about how you, as a company, can stand up to the pressure of innovation, but also about how, with the help of the right corporate culture, you can ensure that everyone involved works happily and well. Be it a question of time, the right tools, or the right rooms. This connection of people, space, and technology forms the basis for turning trends into innovations to create added value for the business as well as for users. And users, not just the customers, partners, and suppliers, but above all, employees. What it takes to make »could’ve, should’ve, would’ve« also be a successful corporate practice, and which organisational and team concepts are increasingly prevailing, we’d like to briefly introduce today. Continue (9 vote(s), average: 4.89 out of 5)Loading... Categories E-Commerce
An ERP isn’t everything! Posted on 31. May 20196. September 2021byby Franziska Kunz 0 Source: pexels How do you perform successful digitally? It’s a little bit like school. With practice and diligence everything works much better. Translated into the question of how to properly manage and diligently analyse the flood of data today, many companies think that their enterprise resource planning system, or ERP for short, serves as a cure for everything. But that’s only partially true. The purchasing manager of a construction company, for example, who is responsible for purchasing and procurement processes and supplier management in day-to-day business, rightly works with the ERP system as the central data solution for their transactional data activities. The situation is similar to the quality assurance manager. But in work areas such as marketing or sales, other data are at the centre of interest. Customer data. The software market also offers a technical solution for this data, Customer Relationship Management (CRM). But wouldn’t it be much more interesting to be able to collect all the data at one point and also be able to relate to each other? Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories CRM, Sales & Service Digital Consulting E-Commerce PIM/MDM/DAM
Consumption in the digital age: Brands pressured to innovate while being sustainable Posted on 29. May 20196. September 2021byby Franziska Kunz 0 Source: pixabay Digitisation and consumption are inseparable. Every technological advance responds to the rising expectations of consumers. If a need is fulfilled, routines change and more is expected. So the innovation and consumption cycle starts over again. Things are expected to get faster, have a greater impact on our habits AND our environment. More and more consumers are taking protecting the planet seriously – even with regard to companies they do and don’t trust. Brands, dealers and manufacturers face several challenges. They need to keep up with the pace of the digital age and rising customer expectations, but also with their growing desire to consume them consciously and sustainably. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Digitising corn and wheat – Agriculture 4.0 Posted on 24. May 20196. September 2021byby Franziska Kunz 0 Source: Pexels The tech industry isn’t the only thing that’s being moved by digital technology. Farming’s getting high-tech! Tractors and combined harvester? Controlled via GPS. Irrigation planning? Supported by AI. In the field, in the vineyard, on the water: Data is collected everywhere and transmitted to the central computer. For example, the farmer can monitor the route of the vehicles, react to weather conditions, and simply optimise processes. »Digital Farming«, »Precision Farming« and »Smart Farming« are no longer foreign phrases for farmers. But what does the future hold for agriculture? Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories Agriculture E-Commerce
Experience Economy in B2B and B2C: Top-5 commerce trends, revisited [Part 5] Posted on 22. May 20196. September 2021byby Franziska Kunz 0 Source: pexels In our series, »Top-5 commerce trends, revisited« we’ve dealt with trends that have not gone out of style for years. The topics, such as digital business is more than e-commerce, brands are (service) platforms, personalisation is required, and content is king prove a long term stay in digital business. In order to secure our own customers in the future, it’s fundamental to understand them. With the continuous development of your own user experience, customer satisfaction can be increased. In our fourth part of the series: Top-5 commerce trends, revisited, we’re asking: How do I keep customers’ attention with my brand? Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories B2C Design & Usability E-Commerce
Supply chain management 4.0 – The future of the fully automatic ordering process Posted on 17. May 20196. September 2021byby Franziska Kunz 0 Source: pexels Summer’s within reach. After you do a quick check of an outdoor furniture store during lunch, you decide to order a simple hammock chair for home. Choosing the right colour and size is not a problem either. That same evening, your smartphone rings and a car with that new piece of jewellery is on your own doorstep. But how’s that possible? IoT, business intelligence, self-driving cars, big data – This multitude of buzzwords is shaping our future. They all are smartly connected to produce supply chain management 4.0 and take customer satisfaction to a new level. Continue (14 vote(s), average: 4.71 out of 5)Loading... Categories B2B B2C CRM, Sales & Service E-Commerce Industries PIM/MDM/DAM
BIOS – How BayWa AG optimises business processes with an internal order platform Posted on 15. May 20196. September 2021byby Franziska Kunz 0 Source: pixabay Digital transformation affects all areas of a company internally and externally. This is particularly evident when it comes to internal procurement. BayWa AG also experienced this. We’d like to show you the journey our client has set out to do, optimising corporate processes with a central, internal ordering platform – BIOS (BayWa Internal Order System), thereby saving time and money. Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Interviews
Content is king: Top-5 commerce trends, revisited [Part 4] Posted on 10. May 20196. September 2021byby Franziska Kunz 0 Source: pexels Our market is flooded with offers distributed through a variety of digital channels. Since it’s difficult to stand out from the competition in a sustainable manner. But how can you ensure you brand is visible, as more and more major players want to grab a piece of the market? Classic online advertising hardly helps with this challenge. Many users are already blind to banner ads and just hide them automatically. Merging content and shopping, that is, content commerce can be a solution. Because customers value, added value! In our fourth part of the series: Top-5 commerce trends, revisited, we’re asking: How do you become a content king? Continue (15 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Marketing E-Commerce
Personalisation is required: Top-5 commerce trends, revisited [Part 3] Posted on 8. May 20199. December 2021byby Franziska Kunz 0 Source: pixabay Customers don’t see businesses as just a (product) shop window. They expect friendly service and personalised advice. They want to feel comfortable, important, and appreciated throughout their entire purchasing process. Digital platforms are therefore gaining importance as a business model. As mentioned in the second part of this Handelskraft retrospective series, platforms link marketing, sales, and services, thus ensuring long-term customer relationships. Businesses need to understand their customers better, to tailor their strategies, processes, and ultimately their products and brand to the needs and desires of their customers, and treat them like royalty. Personalisation has become a digital business obsession, not least because with every step forward new and great challenges come again and again. In our third part of the series: Top-5 commerce trends, revisited we’ll revisit the enormous importance of personalisation in the digital age. Continue (15 vote(s), average: 5.00 out of 5)Loading... Categories CRM, Sales & Service E-Commerce
Brands are becoming (service) platforms: Top-5 commerce trends, revisited [Part 2] Posted on 3. May 20199. December 2021byby Franziska Kunz 0 Source: pixabay When it comes to trends, you usually expect the latest and coolest developments. The fact that many of the trends that are driving digital business, but have been around for quite some time, was clear in the first part of this retrospective series. Even after three decades of World Wide Web, nothing is changing the maxims for successful business. Customer satisfaction and long-term customer relationships. In order to make them successful, retailers, manufacturers and publishers have to create their own digital DNA and that also means recognising trends with long-term viability for their business goals AND their target group, reviving them, (re)thinking, and creating innovation from them. One of these classic trends is platforms. Since this topic still has, well actually since 2019, been booming, we’ll discuss it in the second part of this article series: Top-5 commerce trends, revisited. Continue (15 vote(s), average: 4.93 out of 5)Loading... Categories E-Commerce
