Just have it done – service in e-commerce

Einfach machen lassen LogoOn site service is one of the last true advantages of stationary trade. Not for much longer, if the founders of Einfach-machen-lassen.de have anything to do with it. The young German company from Rostock have made it their aim to close the service gap in online trade by allowing services to be booked with the product in the online store for a fixed price.

Continue
(No Ratings Yet)
Loading...

Berlin, Berlin, now we’re in Berlin!

“The sky’s the limit” was already our motto when we emplyed our 100th staff member. New, larger projects, like Grohe, Joyou or Lensbest are raising our staff requirements, which is why we have now opened an office in the capital, which even Kraftclub would think was awesome if they visited.

Unser neues Büro liegt zentral in Berlin!
Our new office in the centre of Berlin!

Our clients won’t just find us in the centre of Jena, but also at Pappelalle 78/79 in East Prenzlauer Berg. Berlin is not only the start-up Mecca of Europe, but also an important location in the e-commerce branch. That’s why we are happy to be part of this vibrant city. We will also be better able to reach our north German clients from our new location.

#gmap_canvas img{max-width:none!important;background:none!important}www.pureblack.de

function init_map(){var myOptions = {zoom:15,center:new google.maps.LatLng(52.5430556,13.414150199999995),mapTypeId: google.maps.MapTypeId.ROADMAP};map = new google.maps.Map(document.getElementById(“gmap_canvas”), myOptions);marker = new google.maps.Marker({map: map,position: new google.maps.LatLng(52.5430556, 13.414150199999995)});infowindow = new google.maps.InfoWindow({content:”dotSource jetzt auch in der
Pappellallee 78/79 in
Berlin” });google.maps.event.addListener(marker, “click”, function(){infowindow.open(map,marker);});}google.maps.event.addDomListener(window, ‘load’, init_map);

At the next event in Berlin on the 24th of April, Martin Groß-Albenhausen from the federal e-commerce and online trade association (bevh) will speak on winning customers in the digital age: understanding optimising cross-channel journeys. Free registation here!

Continue
(No Ratings Yet)
Loading...

“Content is…” - oh shut up!

“Content is King” – this statement seems to be the standard wisdom for many companies, agencies, and freelancers. which means exactly…? Irrelevant. What is more important is that you can’t just leave it at “content is King”. Many authors feel they need to elaborate: “Content is King, but Distribution is Queen”. This is still ok. But whoever believes that ‘great’ metaphors are the end of the story is going to be bitterly disappointed.

Continue
(No Ratings Yet)
Loading...

This is how you improve your adwords campaign

Grafik:GotCredit
Graphic: GotCredit

Search Engine Advertisement isn’t rocket science, but is can get complicated enough. Efficient use of the available advertising budget should have highest priority. But there has to be a clear structure right from the start for this, e.g when it comes to multi-client centre accounts.

You have to identify the relevant leaver and make the right controlling decisions. This happens on the basis of enough data, which should be the foundation of every well-planned AdWords campaign. Multi-client centres (MCCs) can be helpful here for instance, as they also help you get a good overview. But what else does a successful AdWords campaign have?

Continue
(No Ratings Yet)
Loading...

Best Practice: SNKRS – content commerce perfectly staged

Grafik:Leo Hidalgo
Graphic:Leo Hidalgo

Content commerce and mobile commerce are the trends of 2015 and beyond. No wonder companies make the effort of trying to combine the two well. A lot comes together: storytelling, realtime personalisation and connections on social media channels. With the SNKRS App on the iPhone at least, showed what a successful fusion of content and mobile can look like.

Continue
(No Ratings Yet)
Loading...

The Exotics of Social Media Marketing: Snapchat and Reddit

Graphic: Eva Blue
Graphic: Eva Blue

Facebook, Twitter, a little Google+ and maybe Pinterest or Instagram – these are the normal tools of social media managers. But if you take a look in the future or just outside the box, entirely new ways of communication between customer and company open up. Reddit and Snapchat are the channels it will come down to in the future.

Yet these services couldn’t be more different. Reddit, as self-named home page of the internet, has existed mainly as an important news source for geeks since 2005. Snapchat, on the other hand, has been mixing things up for generation Y for 2-3 years. What began as a sexting app, slowly but surely developed into a serious marketing platform, which will mainly find application in real time marketing.

Continue
(No Ratings Yet)
Loading...

Processes and Roles in Digital Trade

Grafik:Kool Cats Photography
Graphic:Kool Cats Photography

Social CRM, personalisation, behavioural targeting, big data – it feels like not a week goes by, especially during the CeBIT, without a new buzz word on the topic of digitalisation. Every term focuses on a partial aspect. At the end of the day, the common denominator is that they all aim to address the customer more effectively and personally. The customer experience is the sum of all the buzz words.

The digitalisation of the purchasing process makes it possible to tailor all processes to the customer experience consistently. Data allows the customer journey to be represented digitally, measured across all channels, and analyzed. At least, it is technically possible; trouble free implementation is still a fantasy of the online marketer. However, the plethora of communication channels results in a faster customer connection than ever before. The decisive factor is whether or not a company does something with this, and how organisations react to customer requirements which have come to light.

Continue
(No Ratings Yet)
Loading...

Google Opens Shop in London

Foto:9to5Google
Photo:9to5Google

Search engine Google has been copying Microsoft and Apple for the fast few days and has opened a shop-in-shop in Tottenham, London. But Google doesn’t use this game plan purely for the sale of Nexus smartphones or Chromebooks. However, it is not the off-line shop’s aim to save stationary trade.

Continue
(1 vote(s), average: 5.00 out of 5)
Loading...

E-Commerce Innovation: It’s just getting started

Diffusion von Informationen
Graphic: dotSource GmbH. Innovators, Early Adopters, Critical Mass, Early Majority, Late Majority, Late Comers

Whether or not you believe the hockey stick scenario in e-commerce or prefer to hold with the statistics – one thing is it clear: things are just getting started, at least as far as the strategic development and innovation potential is concerned. E-Commerce is still a young branch and a relatively new business model. Its proportion of the entire B2C trade volume is only around 10 percent at the moment. If you apply the concept of critical mass, we are on the verge of a breakthrough now.

Continue
(No Ratings Yet)
Loading...

5 tips for the perfect adwords advertisement

Grafik:Klearchos Kapoutsis
Graphic:Klearchos Kapoutsis

Creating and managing advertisements is one of the main tasks of every SEA manager. A good, creatively designed ad text raises the click rate and brings more visitors to a page or shop. Optimising advertisements is not just important purely from a traffic perspective. The quality factor is also influenced by a high click-through rate, which has a positive influence on the ad ranking and cost per click.

Continue
(No Ratings Yet)
Loading...