out of 400 Posts

Thinking out loud: What the heck is up with the market? [5 Reading Tips]

Posted on 23. October 2017 by .
Quelle: Photo by Rob Schreckhise on Unsplash

Source: Photo by Rob Schreckhise on Unsplash

Recently, I read that Zalando wants to get into the cosmetics business and Apple wants to build a car. Expansion and development: These tech giants, who have continued to max out their own dynamics of globalization and have a strong winning mentality, are becoming tired of developing new business models. Their dominance continues to grow. The rules of the game are always changing. How will the whole thing develop? Who is the current competition? What does do future look like?

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(2 votes, average: 5.00 out of 5)
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The German-speaking e-commerce area continues to grow [5 Reading Tips]

Posted on 16. October 2017 by .

The German-speaking area e-commerce is in top form, growing at fast-pace, and concentrating even more strongly. The biggest players are keeping up a solid lead whereas the smaller can’t catch up. This is the result of the rankings of the 1,000 biggest online shops in Germany “E-Commerce-Markt Deutschland 2017” and the Top 100 onlineshops in Austria and Switzerland “E-Commerce-Markt Österreich/Schweiz 2017” from EHI and Statista.

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4 SEO trends to keep you up to date [5 Reading Tips]

Posted on 9. October 2017 by .
Quelle: Charlz Gutiérrez De Piñeres - Unsplash

Source: Charlz Gutiérrez De Piñeres – Unsplash

Despite the massive use of social media channels and the development of new marketing technologies, search engine optimisation (SEO) continues to play an important role. As virtually all of today’s consumers always have a search engine available in their pocket, it is more important than ever that companies are always available to their customers, when and where they are needed.

However, to successfully position yourself, it is important to identify which factors SEO strategies advance, and which SEO trends and principles evolve over time. For example, effective SEO is no longer just about the number of keywords and their optimisation, but also the ability to tell a complete story. To reach this goal, we’ll show you which trends should necessarily become a part of your SEO strategy.

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(2 votes, average: 5.00 out of 5)
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Are businesses ready for artificial intelligence? [5 Reading Tips]

Posted on 25. September 2017 by .
Quelle: gratisography.com

Source: gratisography.com

The term artificial intelligence, also known as AI, has been gaining momentum in the last 12 months. Many knowledgeable voices remind us every day of its potential (and dangers) to change the world in our private and public lives as we know it. Gartner predicted the key tech trends for 2017 earlier this year, and at that time, AI combined with machine learning was named one of the most vital technologies of the year.

Since then, many solutions have come to the market that enable companies to implement potential applications for customer satisfaction and effective organisational processes such as: autonomous vehicles, robots, virtual assistants, smart consultants, personalised offerings, predictive analytics and maintenance, and much more.

It seems like AI is ready for business, but are businesses ready for AI?

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(1 votes, average: 5.00 out of 5)
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WhatsApp Business – potential for companies [5 Reading Tips]

Posted on 18. September 2017 by .
Whatsapp Business

Source: pixabay

There has been, for quite some time, speculations about the business functions of the WhatsApp messenger app. Now it’s official – the company recently announced on its blog: »Building for People, and Now Businesses«. With this, WhatsApp will finally start to make some money. However, the messaging service is turning its back on Facebook’s typical business model and opposes monetisation through advertising. Instead, the business customers should pay for its use.

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Mobile commerce needs more mobile payment initiatives, like these three! [5 Reading Tips]

Posted on 11. September 2017 by .
Quelle: Mastercard & Fitbit

Source: Mastercard & Fitbit

In China, mobile commerce is already a part of everyday life. 82 percent of the revenue from the last “Singles Day” was generated via mobile devices. Customers in this market love to make purchases using their smartphones; especially for small transactions at places like food stands via Alipay or Tenpay (the Alibaba and WeChat e-wallets). This is possible by scanning the QR code posted on the stand. The role mobile commerce plays in China is an ideal model for every western front runner who also wants to participate.

The question is: when could this scene take place in Germany?

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Gartner’s Forecast: What’s next for digital personal assistant speakers?! [5 Reading Tips]

Posted on 4. September 2017 by .

Quelle: ©folienfeuer - Fotolia

Quelle: ©folienfeuer – Fotolia

Virtual personal assistant speakers are going to hit the market in 2021 according to Gartner, who suggest that VPA-enabled devices such as Amazon Echo or Google Home will generate $3.52 billion in global revenue, up from $0.72 billion in 2016.
 
This forecast is not surprising at all, especially if you consider the latest Amazon sales figures. However, the real convenience for users is far to be delivered. Customers can listen to music, ask random questions even make shopping lists and make orders. However, the level of understanding and interaction is still very limited and users don’t see the point in using the speakers instead of their smartphone or laptop to purchase items, yet.

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Content is king – as long as it is also fit for the ears! [5 Reading Tips]

Posted on 31. July 2017 by .

Quelle: pexels.com

Quelle: pexels.com

The rise of conversational commerce as a result of the increasing popularity of voice-controlled virtual assistants like Amazon Echo and Google Home and the widespread adoption of messaging apps in daily communication bring voice and sound to a prominent position as the basis for the next gen interface, at the expense of the screen. Spotify is leading the way in the audio market and Amazon Music is the third largest music service subscription service globally.

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(1 votes, average: 5.00 out of 5)
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Cross-Border E-Commerce: Wanna Sell Internationally? [5 Reading Tips]

Posted on 24. July 2017 by .

Quelle: pexels.com (bearbeitet von dotSource)

Quelle: pexels.com (bearbeitet von dotSource)

E-Commerce is flourishing on the European market although the growth pace varies across regions. According to the European Ecommerce Report 2017, it is estimated that the turnover will exceed the 600 billion Euro mark by the end of this year, a growth rate of nearly 14 per cent compared to 2016. And that opens the door to new internationalisation opportunities.

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4 perspectives to drive sales in the online cosmetic market [5 Reading Tips]

Posted on 17. July 2017 by .

Quelle: pexels.com

Quelle: pexels.com

Nowadays, consumers can order almost everything online: lingerie, shoes, medicin, and glasses. You also can shop beauty and healthcare products, whose online turnover is expected to grow more than 8 per cent, annually between 2009 and 2019.
 
This means the beauty and healthcare industry is taking the leap into the Internet determinedly by leveraging the potential of this channel with new technologies like artificial intelligence and augmented reality. The main objectives: deliver great personalised customer experiences and differentiate from the competitors.
 
How do beauty brands and retailers successfully engage with their customers? How do they answer their customers’ demands? Can brands and retailers of other industries benefit from online cosmetics success stories?

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