Recently, I read that Zalando wants to get into the cosmetics business and Apple wants to build a car. Expansion and development: These tech giants, who have continued to max out their own dynamics of globalization and have a strong winning mentality, are becoming tired of developing new business models. Their dominance continues to grow. The rules of the game are always changing. How will the whole thing develop? Who is the current competition? What does do future look like?
The German-speaking area e-commerce is in top form, growing at fast-pace, and concentrating even more strongly. The biggest players are keeping up a solid lead whereas the smaller can’t catch up. This is the result of the rankings of the 1,000 biggest online shops in Germany “E-Commerce-Markt Deutschland 2017” and the Top 100 onlineshops in Austria and Switzerland “E-Commerce-Markt Österreich/Schweiz 2017” from EHI and Statista.
Despite the massive use of social media channels and the development of new marketing technologies, search engine optimisation (SEO) continues to play an important role. As virtually all of today’s consumers always have a search engine available in their pocket, it is more important than ever that companies are always available to their customers, when and where they are needed.
However, to successfully position yourself, it is important to identify which factors SEO strategies advance, and which SEO trends and principles evolve over time. For example, effective SEO is no longer just about the number of keywords and their optimisation, but also the ability to tell a complete story. To reach this goal, we’ll show you which trends should necessarily become a part of your SEO strategy.
The term artificial intelligence, also known as AI, has been gaining momentum in the last 12 months. Many knowledgeable voices remind us every day of its potential (and dangers) to change the world in our private and public lives as we know it. Gartner predicted the key tech trends for 2017 earlier this year, and at that time, AI combined with machine learning was named one of the most vital technologies of the year.
Since then, many solutions have come to the market that enable companies to implement potential applications for customer satisfaction and effective organisational processes such as: autonomous vehicles, robots, virtual assistants, smart consultants, personalised offerings, predictive analytics and maintenance, and much more.
It seems like AI is ready for business, but are businesses ready for AI?
There has been, for quite some time, speculations about the business functions of the WhatsApp messenger app. Now it’s official – the company recently announced on its blog: »Building for People, and Now Businesses«. With this, WhatsApp will finally start to make some money. However, the messaging service is turning its back on Facebook’s typical business model and opposes monetisation through advertising. Instead, the business customers should pay for its use.
In China, mobile commerce is already a part of everyday life. 82 percent of the revenue from the last “Singles Day” was generated via mobile devices. Customers in this market love to make purchases using their smartphones; especially for small transactions at places like food stands via Alipay or Tenpay (the Alibaba and WeChat e-wallets). This is possible by scanning the QR code posted on the stand. The role mobile commerce plays in China is an ideal model for every western front runner who also wants to participate.
The question is: when could this scene take place in Germany?
This forecast is not surprising at all, especially if you consider the latest Amazon sales figures. However, the real convenience for users is far to be delivered. Customers can listen to music, ask random questions even make shopping lists and make orders. However, the level of understanding and interaction is still very limited and users don’t see the point in using the speakers instead of their smartphone or laptop to purchase items, yet.
This means the beauty and healthcare industry is taking the leap into the Internet determinedly by leveraging the potential of this channel with new technologies like artificial intelligence and augmented reality. The main objectives: deliver great personalised customer experiences and differentiate from the competitors.
How do beauty brands and retailers successfully engage with their customers? How do they answer their customers’ demands? Can brands and retailers of other industries benefit from online cosmetics success stories?