Master Data Management: All Data Aboard!

MDM header
Source: Unsplash/Loren Dosti

95 per cent of managers and specialists see master data management (MDM) as a key factor contributing to business success. This was revealed in a study conducted by PricewaterhouseCoopers.

After all, the right MDM system can help you centrally manage data from various sources and make it accessible to everyone responsible.

Large or diversified companies in particular can benefit from bringing together complex data sources from different systems and drawing meaningful information from them.

A suitable MDM system will help you stay afloat in a flood of data and increase your success as a team. Find out more about the challenges you can overcome with MDM and learn how to integrate it into your system landscape.

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(8 vote(s), average: 4.50 out of 5)
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Broaden Your Horizon with Our International Heroes and Heroines of 2023!

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Source: Pexels/ATC Comm Photo

Heroes and heroines are everywhere. They use digitalisation to make the world a better place and make us smile, dream, reflect and carry on.

After introducing you to the digital heroes and heroines of the dotSource content team in recent years, we want to broaden your and our »digital horizons« in line with this year’s Handelskraft slogan.

Because what makes Handelskraft and dotSource so special is the diverse team that unites people from different backgrounds. That’s why we asked our international colleagues: Which person or company impressed you digitally in 2023?

Read the answers below!

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(5 vote(s), average: 5.00 out of 5)
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DXP: The Future-Proof Platform for Outstanding Customer Experiences [Guide]

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Learn about everything DXP-related!

In 1994, the first transaction via an online shop was carried out. Nearly 30 years later, e-commerce is much more than a functioning web shop. Companies are increasingly feeling the pressure to offer their target audience cross-platform digital experiences that will be remembered.

A digital experience platform (in short: DXP) can help your company meet these user expectations. Find out in today’s article what this complex term is all about and how you can perfectly set up your own DXP.

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(4 vote(s), average: 5.00 out of 5)
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Strengthen Your Brand in 5 Steps: How to Optimise Your Brand Experience for Long-Term Customer Loyalty

Brand Experience Times Square NYC
Source: Unsplash/Joshua Earle

Don’t blend into the background. Be THE brand that gets your target audience excited. What does it take?

An authentic, consistent and one-of-a-kind brand experience that your customers will remember – this determines how your brand will be perceived and what consumers will associate with it. A positive brand experience converts interested shoppers into loyal customers.

This article will provide you with concrete steps to follow when developing your unique brand message and helpful tips based on practical experience.

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(6 vote(s), average: 5.00 out of 5)
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Selecting Content Management Systems – CMS Providers and Technologies Compared [Updated White Paper]

Selecting Content Management Systems – CMS Providers and Technologies Compared [Updated White Paper]
Download the »Selecting Content Management Systems« white paper for free now!

Today, we take notice of companies and brands primarily through their digital content. That’s why texts, images and videos have long been essential in addressing customers. Content created for this purpose must be delivered to the target audience in an appealing form – across all relevant touchpoints.

This is done by a modern content management system (CMS). In our updated »Selecting Content Management Systems« white paper, we compare the most important providers in detail and show you how to find the CMS that suits you and your business goals.

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(5 vote(s), average: 5.00 out of 5)
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GAIO: How to Increase Your Brand’s Visibility for AI Chatbots

GAIO Generative AI Optimisation
Source: dotSource

AI chatbots are changing the way people look for information, products and services online. The large language model (LLM) ChatGPT alone boasts an estimated 1.4 billion users. That’s an increase of one billion (!) in comparison to the tool’s launch in January 2023.

Consequently, models like ChatGPT, Google Bard and Google Search Generative Experience are increasingly influencing your customers’ purchasing decisions.

You should rethink how you provide information as a company. Because this will decide whether your content meets the new requirements of chatbots. Generative AI optimisation (GAIO) is the magic word and the digital marketing discipline of the moment.

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(5 vote(s), average: 5.00 out of 5)
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Database Publishing: 3 Steps to Automatically Publish Your Product Data as Print Media

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Source: dotSource

To keep customers excited, companies have to reinvent themselves over and over again. Interesting products, digital experiences and a presence on relevant platforms are a must for all brands that want to be remembered.

With its rather antiquated image, print does not exactly spring to mind when it comes to modern media. And yet, appealing and personalised print media offer potential – especially now – to stand out from the crowd.

With PIM & MDM for Print, the creation of compelling print media in line with corporate design standards is not only quick and easy, but also personalised.

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(6 vote(s), average: 5.00 out of 5)
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The AI Revolution: How to Use Artificial Intelligence to Drive Your Digital Business Forward

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Source: Leonardo.AI | edited by dotSource

In a world where bits and bytes are the currency and music plays to the beat of algorithms, there is one force that is turning your digital business world upside down: artificial intelligence (AI).

In this new era, AI is taking centre stage in almost every aspect of digital business. From automated processes to personalised customer interactions, it is fundamentally changing the way businesses operate and grow. Find out in this article what you need to do to use AI in your business.

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(8 vote(s), average: 4.88 out of 5)
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Motion Design as a Success Factor: 6 Tips on How to Improve the Usability and User Experience of Your Digital Products with Web Animation

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Source: iStock/skynesher

We all know them. The funny little images or memes that move. The ones we like to send each other via Microsoft Teams to express our mood as accurately as possible.

An excellent tool to convey a message without too many words. And somehow, it works even better when the content is animated than when it is static. One could say: a picture is worth a thousand words – and an animation is worth a thousand pictures.

These GIFs are a great gimmick. So great that Teams added a separate button to the chat toolbar for them. But seriously, this form of communication is not wildly successful for no reason.

There are several good arguments for the use of GIFs, which can add value to your business even outside of chat messages. And there is no need to limit ourselves to GIFs, which is probably the most well-known, but only one of many common formats for displaying moving content on the web.

Instead, this article will focus on the general use of motion design in the digital context and show you how you can leverage it to optimise user experience, usability and your brand identity. But let us start from the beginning.

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(6 vote(s), average: 5.00 out of 5)
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Resilience Is a Question of Leadership: 13 Tips on How to Benefit from a Modern Leadership Culture

Modern Leadership at dotSource SE
Modern Leadership at dotSource SE

» Employees do not leave jobs, they leave managers. «

Dr. Travis Bradberry, author and expert on emotional intelligence

Dissatisfaction at work adds fuel to the fire that companies have been trying to put out for years: a shortage of skilled labour.

One of the main reasons people leave their companies is the relationship to their managers. Although laying all the blame on one person or one group of people may seem like the easy way out, the fact that more and more employees are quietly or actually quitting should incentivise those in leadership roles to reflect on their leadership style.

The figures published in Gallup’s Engagement Index confirm this:

  • 61% of German employees will no longer be with their current employer in three years
  • By way of comparison, only 35% of employees could imagine changing jobs within 3 years in 2018
  • Quiet quitting has also increased exponentially: 87% of employees are not emotionally attached to their place of work – a fact that costs the German economy between 118.1 and 151.1 billion euros every year

How can the management level actively

  • ensure that employee satisfaction is established as a top priority of New Work in the company?
  • contribute to improving employee satisfaction themselves?
  • reduce the number of resignations?
  • make work in the company attractive to new talent?
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(8 vote(s), average: 5.00 out of 5)
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