out of 425 Posts

Stationary retail finally keeps up with e-commerce [5 reading tips]

Posted on 21. May 2018 by .
store, showcase, open

Source: pexels

Online retail is continuing to grow in Germany. This increase can be felt in two main directions – on the one hand, the digitisation of stationary retailers and the considerable dominance of Amazon, on the other hand in the proliferation of smartphones in all day-to-day operations.

This tendency covers the main points of the current survey of the retail association of Germany (HDE) “Onlinemonitor 2018”. We’ll summarise which trends are defining German online retail and which aspects retailers and manufacturers should pay particular attention to in order to master the digital transformation.

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Progressive web apps – The end of all app stores?

Posted on 17. May 2018 by .

Artificial intelligence, voice control, and the Internet of Things – These are, in general, trends of the past and probably also of the coming years. It seems justifiable, as developments in these areas don’t just bring professional changes – Keyword: Industry 4.0 -, but also private ones. No wonder, then, that smart speakers and strangely human-like robots receive the most attention.
 
But Google is currently working on a technology that could change the way we access the internet forever. With “Progressive Web Apps” (PWA), expect a revolution in the browser, which is equivalent to jumping from animated pixel websites of the 90s to flat-style WordPress blogs. But what exactly are PWAs and why does Google push this idea forward, an idea that could, ultimately, usher in the end of existing app stores?

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New blogger on board

Posted on 15. May 2018 by .

FKU_2_head

Hi there,

I’m Franziska Kunz and I’ve been a part of the Handelskraft team as a new blogger since April 2018. Together with Oli, Sara, and Nico, I explore digital trends to keep our content creation pipeline on track.

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(1 votes, average: 5.00 out of 5)
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Will the blockchain bring an end to counterfeiting on marketplaces? [5 Reading Tips]

Posted on 14. May 2018 by .
Grafik:thisisbossi

Photo: thisisbossi

One of the most read articles on Handelskraft to this day is “Counterfeiting in E-Commerce: Why Does Amazon Have so Many Fakes?” (Only available in German) Three years after the fact, the topic has remained relevant. It was also noticeable during ECD18 in Munich.

I cancelled my visit to re:publica18 because I was given the opportunity to host two panels on the main stage of ECD next to Dr. Armand Farsi and Alexander Graf. The focus of “Brand Cockpit 2020” was the future of brands on platforms as well as blockchain and entrepreneurship in the panel “The Customers of Tomorrow”

A reason enough to look at the current state of marketplace business and to take take a look into the future after the reunion of platforms and brands.

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(1 votes, average: 5.00 out of 5)
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B2B marketplace for trade fair services – Online Order System on SAP Hybris is live

Posted on 3. May 2018 by .

Bild: Messe Düsseldorf

Photo: Messe Düsseldorf

From February 27 to March 1, 2018, “EuroCIS – The Leading Trade Fair for Retail Technology” took place in Düsseldorf. The fair, which presents different technology solutions every year, should make retail more convenient – With new various payment solutions, self-checkout systems for employee-less stores, and smart price tags – This was not just thematically interesting for us, but above all, an opportunity to look behind the scenes at the value of such solutions. At the same time, the event was also the premier of the new Online Order System (OOS), the in-house solution for the distribution of trade fair services.

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The (e)-bike as a driver for new business models [5 reading tips]

Posted on 30. April 2018 by .

Photo by Berto Macario on Unsplash

Photo by Berto Macario on Unsplash

Mobility is progressing. People and data flow together on the way. New technological developments and changing digital lifestyles allow global society to be mobile and not stand still. The car has lost its traditional meaning and has turned into a rolling data vehicle, which offers more and more possible experiences. Meanwhile bikes are getting popular again.
 
The bike market is on the moving and rapidly developing. Actually, it’s booming. According to Zweirad-Industrie-Verband (ZIV), 720,000 e-bikes were sold in Germany in the past year. The number of electric cars is, in 2018, much lower: 53,861.
 
Biking is trendy and offers many benefits for users and business. Established companies and start-ups from various industries are currently competing with smart solutions to open up new business opportunities for e-bikes and freight bike fleets.

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Updated White Paper: »Comparing PIM and MDM Systems«

Posted on 26. April 2018 by .

Cover of White paper Selecting Product Data Management Software

Source: dotSource

Anyone who wants to sell a product must present it well. That isn’t just the case for stationary retail, but online as well. High-quality product data should therefore be the highest priority in all companies, regardless of industry and size. Today’s customers expect everyone who sells products to have accurate, complete, high-quality, and consistent product data across all channels.
 
Due to the increasing variety of distribution channels that need to be recorded with specific content (such as an online shop, an app, and various print catalogues), this expectation couldn’t always be met by many companies.

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(2 votes, average: 5.00 out of 5)
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CRM is already the most important software for companies [5 reading tips]

Posted on 16. April 2018 by .
Quelle: arahan - Fotolia

Source: arahan – Fotolia

Tracing the customer journey is becoming more and more complicated as touchpoints, communication channels, and customer data have doubled. More and more companies are implementing CRM software, to effectively manage their tasks and strengthen customer relationships.

Because of this, it’s not surprising that the CRM software market continues to grow rapidly, and that CRM software is becoming increasingly important to marketing departments. The leading provider, Salesforce, continues to grow. CRMs are already the most important tool for retailers, manufacturers, and brands. At least we can conclude that with the data from Gartner’s latest estimates.

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(1 votes, average: 5.00 out of 5)
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What are the success factors for the creation of an online configurator? [Part 2]

Posted on 22. March 2018 by .
Photo by Amauri AM on Unsplash

Photo by Amauri AM on Unsplash

Configurators are becoming more and more popular as an alternative method for manufacturers and retailers to classic consultations. Their use is particularly widespread in the B2C world. For example, enthusiastic customers playfully put together cars and wardrobes using a configurator.

In the first part of our two-part article series, we showed you the benefits of what an online product configurator can offer, with a particular focus on B2B applications. Complex goods, such as cranes, components, or connection components can already be compiled right online. B2B companies are already recognising their great potential: effective and first class digital sales consulting, lower costs, better tailored products and services, and happier customers.

However, in order to be able to offer this added value to customers, it is necessary to finish the initial design and implement the configurator. In the second part of our series, we’ll explain the success factors for digital configurators and why retailers and manufacturers should use one.
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(2 votes, average: 5.00 out of 5)
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Why should you implement visual content marketing? [5 Reading Tips]

Posted on 19. March 2018 by .
Photo by Alex Iby on Unsplash

Photo by Alex Iby on Unsplash

The here and now: We’re all busy and always seem to be running short on time. Consumers are looking for any kind of information with their cell phones, and they’re looking for an answer in the blink of an eye. Chop-chop! Google quickly recognised this need and has been refining their mobile image search for several months.

Since last week, users looking for pictures are better able to see if the landing page can provide more relevant content related to their query. For this, Google offers image caption filters apart from the image badges, à la Pinterest. The goal is to guide the user to their desired search result even faster than before so that both the optimisation of the metadata and Google image search as a traffic source gain in importance.

In the same way, the demands on visual content in both B2C and B2B are increasing. The challenge is to create high-quality, usable content, and strong visual means so that readers can quickly absorb the information and (in B2B) pass on relevant insights to the purchasing department.

How exactly can merchants and manufacturers use visual content to generate more qualified leads and support the buying process?

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