As already reported on Handelskraft, the German-language online market is in top form, is growing at double-digit rates, and is concentrating more and more. Sales of the top 1,000 online shops increased by 11 percent in 2016 compared to the previous year. Yet, the ten largest shops now account for almost 40 percent of total market revenue.
A similar situation can also be seen in Alpine countries. Sales of the top 100 Swiss online shops increased by 12.8 percent to around CHF 5.5 billion, while in 2016 the top 100 online Austrian shops generated 2.1 billion euros in physical goods on the internet.
But as we live in a globalised world and online commerce is increasingly important, German-speaking countries should not only look to themselves, but also to their immediate neighbours.
Shopping behaviour is slowly changing with the application of new technologies and the growth of the internet. Products and services are always available, wherever the potential customers are, while the online and offline worlds are merging. This proves that today’s consumers are »omnichannel«. They surf the Internet on their cellphone, tablet, or laptop, on the road and at home. The final purchase (or click) then takes place in the store or on the go through mobile devices. The choice depends on the convenience.
This reality is recognised by online giants and pure players. Lately, numerous pop-up stores, smart stores, and flagship stores equipped with the newest technologies have opened up. Some good examples of this are shops from Mymuesli, Mister Spex, Amazon, and Zalando. Traditional brands such as Adidas and Ikea are also reinforcing their physical presence as a strategy to provide customers with a comprehensive and enhanced shopping experience, while also expanding their digital business.
It’s that time of the year, today officially starts Cyber Monday Week and all those great deals. But this week’s highlight will take place on Friday, November 24th, with the start of Black Friday. The end of November is synonymous with a strong Christmas spirit, uncontrollable shopping impulses, and “the best” offers. That‘s today’s normal in Germany, in Europe.
Black Friday ushers in the beginning of the hotly contested Christmas business and has become the biggest discount campaign in online sales throughout Germany. Every year since 2012, the phenomenon breaks all online sales records and boosts e-commerce.
In addition, the power and influence of the online giant Amazon, which has successfully introduced this habit in Europe, are likely to increase. But this stream can also be exploited for personal gain.
What do online retailers have to pay attention to, to succeed, and what can they do to oppose Black Friday?
The term Blockchain is on everyone’s minds this year and is being thought of as revolutionary. It’s clear that the technology has great potential, but so far the topic is surrounded by unrealistic promises, many speculations, and content that’s on shaky ground. Today we would like to refer to the latest innovation from the experimental singer Björk. It’s not just about bitcoin, but also about customer loyalty, reward, and music.
Alisa Anton – unsplash.com
Thanks to the enormous growth of e-commerce, the amount of deliveries in the past few years has grown exponentially. In fact, a new parcel record is expected this holiday season. Additional new offers to speed up and simplify the last mile, like same-day delivery, delivery on the requested date or even one-hour delivery, coupled with the congestions of the roadways, are thus causing an alarmingly fast deterioration of air quality. Therefore, sustainable logistics are required.
What solutions and initiatives have the top delivery services already come up with?
Photo by al ghazali on Unsplash
In times of digital transformation, digital skills and new roles are needed. A rethinking of personnel policy and management has also become necessary. However, many companies only have a vague idea of what professional and personal qualifications applicants should be bringing.
A joint study by the Bundesverband Deutscher Unternehmensberater (BDU) and the Bundesverbandes E-Commerce und Versandhandel Deutschland e.V. (BEVH) came to the previous conclusion, by interviewing specialized personnel consultants.
Source: Photo by Rob Schreckhise on Unsplash
Recently, I read that Zalando wants to get into the cosmetics business and Apple wants to build a car. Expansion and development: These tech giants, who have continued to max out their own dynamics of globalization and have a strong winning mentality, are becoming tired of developing new business models. Their dominance continues to grow. The rules of the game are always changing. How will the whole thing develop? Who is the current competition? What does do future look like?
The German-speaking area e-commerce is in top form, growing at fast-pace, and concentrating even more strongly. The biggest players are keeping up a solid lead whereas the smaller can’t catch up. This is the result of the rankings of the 1,000 biggest online shops in Germany “E-Commerce-Markt Deutschland 2017” and the Top 100 onlineshops in Austria and Switzerland “E-Commerce-Markt Österreich/Schweiz 2017” from EHI and Statista.
Source: Charlz Gutiérrez De Piñeres – Unsplash
Despite the massive use of social media channels and the development of new marketing technologies, search engine optimisation (SEO) continues to play an important role. As virtually all of today’s consumers always have a search engine available in their pocket, it is more important than ever that companies are always available to their customers, when and where they are needed.
However, to successfully position yourself, it is important to identify which factors SEO strategies advance, and which SEO trends and principles evolve over time. For example, effective SEO is no longer just about the number of keywords and their optimisation, but also the ability to tell a complete story. To reach this goal, we’ll show you which trends should necessarily become a part of your SEO strategy.
The term artificial intelligence, also known as AI, has been gaining momentum in the last 12 months. Many knowledgeable voices remind us every day of its potential (and dangers) to change the world in our private and public lives as we know it. Gartner predicted the key tech trends for 2017 earlier this year, and at that time, AI combined with machine learning was named one of the most vital technologies of the year.
Since then, many solutions have come to the market that enable companies to implement potential applications for customer satisfaction and effective organisational processes such as: autonomous vehicles, robots, virtual assistants, smart consultants, personalised offerings, predictive analytics and maintenance, and much more.
It seems like AI is ready for business, but are businesses ready for AI?