out of 349 Posts

Mobile, AI, and AR hit 2017 UX trends

Posted on 8. December 2016 by .

Quelle: pexels.com

Quelle: pexels.com

Amazon have just presented their new business proposition with which they want to revolutionise the shopping experience in the physical world. ‘Amazon Go’ is a new kind of supermarket. There are no cashiers. Nor queues, but a lot of sensors that detect every product that leaves the shelves to fill the customer’s digital shopping cart. Shoppers only need an Amazon account, a smartphone, and the ‘Amazon Go’ app to come inside, pick up what they need, and walk out the door.
 
The shopping experience Amazon offers is as fast, easy, and seamless as it is online. To achieve that, the smartphone is again the integrative element that, together with a great sense of UX, allows the connection between two worlds and between different technologies with the objective of benefiting consumers.
 
Amazon inspire us with their commitment to innovation but also show us the right track: scanning codes, sensors, in-app mobile payments, and (especially) smartphones. The digitalisation of marketing and sales is also driven by mobile. The optimisation of businesses of any kind for mobile is, more than a need, a competitive advantage, and the 2017 UX trends confirm it as well.

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What do bots have to do with fakeness in Internet? [5 Reading Tips]

Posted on 5. December 2016 by .
Quelle: pexels.com

Source: pexels.com

Bots started their activity in Internet in the early years of the World Wide Web and continued their evolution while modern search engines were emerging. Bots have always been there. However, it seems that we are starting to realise their presence, for better or worse, as a result of Donald Trump’s election victory and, in hindsight, the discovery of thousands of fake news that went viral on Facebook, Google, and Twitter, potentially giving Trump unfair advantage.

Behind the circulation of this misinformation are algorithms and bots, which can be configured with good or evil intentions. Spamming, scamming, and ads fraud are consequences of the activity of malign bots. However, bots are also very beneficial. Are bots blessing or curse? How can webmasters, social media, online retailers, and governments fight against this fakeness and misinformation spread?

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How fast is Internet of Things developing? [5 Reading Tips]

Posted on 28. November 2016 by .
Quelle: vege - Fotolia (bearbeitet dotSource]

Source: vege – Fotolia

The wide spread of everyday connected devices, appliances, and gadgets has brought the benefits of the Internet of Things (IoT) into the spotlight. This technology enables consumers and companies to interact with the physical world, and to smartly and efficiently manage the big amount of data generated to improve customer experiences and business processes.

By 2020 there will be 34 billion devices connected to the Internet, what requires the reinforcement of the relations human-machine. Precisely, although IoT is still in its infancy, there are great expectations placed in relation to the implications this technology will have not only in the human-machine duo, but also in our daily lives.

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Updated white paper: Success in mobile commerce – Optimisation and best practices

Posted on 24. November 2016 by .
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Thanks to the wide spread of smartphones and mobile Internet, consumers are more accessible than ever and shopping takes place wherever consumers happen to be. Some facts indicate that mobile commerce is and will be the most important growth driver within e-commerce and that the smartphone is the cornerstone to succeed in an omnichannel world.

The figures are clear: The smartphone revenue is predicted to surpass tablet for the first time during this shopping season, the global mobile traffic grows unstoppably, and conversion rates are also enhanced as a result of the implementation of new customer experience models in which usability and web design, in all its forms, play an important role.

It is a fact that mobile impacts digital commerce and influences in-store purchases. A good mobile strategy can drive traffic and conversation rates. For instance, Zalando , Burberry , and Lensbest are doing very well in this respect. And Adidas has recently shown its commitment to this channel with the launch of its mobile Glitch-App in UK.

Therefore, the question here is not anymore whether or not a mobile commerce strategy is necessary, but how to implement it.

The essential guide to success in mobile commerce

In order to resolve this question properly, our updated white paper “Success in mobile commerce: Optimisation and best practices” aims precisely to give a comprehensive overview of the most important aspects to take into account to design and carry out a promising mobile strategy.

To do so it is primarily necessary to come up with a whole string of decisions and requirements that only an agency is able to manage properly:

  • How often and why do my customers use a smartphone?
  • What do my customers want? Mobile website or app?
  • What are the differences between native, hybrid, or web apps?
  • What determines mobile shop usability?
  • How does responsive web design work?
  • How does a mobile-optimised checkout process work?
  • How can smooth performance be achieved?
  • What are the main challenges of mobile payments?

By using a hands-on and simple approach, these and other relevant questions will be fully explained and answered along the pages of this essential mobile commerce guide.

Better be mobile first

On the basis that 6 out 10 consumers believe that their expectations of mobile experiences are not completely satisfied and that high performance is a must to not lose customers, this white paper gives shop operators ultimate tips for usability and optimisation of all forms of web design to beat the main pain point of mobile commerce: the current low conversion rates.

Furthermore, the most relevant facts and figures provided let readers know how the current state of mobile commerce is. There is also room for looking towards upcoming mobile trends and the challenges of mobile payments, which are being improved to conquer customers’ hearts. If you want to know the formula to win the mobile commerce race, download this whitepaper now for free! The update is currently available in German.


Mobile is the determining factor for mastering Black Friday [5 Reading Tips]

Posted on 21. November 2016 by .
Quelle: click_and_photo - Fotolia

Quelle: click_and_photo – Fotolia

Last November, we could certify that the European shopping psyche was turning. The battle for bargains is played online thanks to the uprooting power of the American Black Friday, led mainly by the giant Amazon. Since 2012 his phenomenon has been smashing all online sales records year after year, boosting the e-commerce sector even more.

This year shoppers take Black Friday into account for their Christmas shopping as never before. It is a fact that its influence has changed the shopping behaviour in some countries such as UK and Spain.

Additionally, more retailers increasingly spread their Black Friday promotions over so many days, and some others are joining in the bonanza shopping day. The centrepiece for both retailers and shoppers is undoubtedly the smartphone.
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Tips to succeed in logistics during Christmas

Posted on 17. November 2016 by .
Quelle: Lydia

Quelle: Lydia

After the carnival kick-off and the Chinese “Single’s Day”, the general feeling is that Christmas is now around the corner. Shoppers are intensifying their searches online. Even some have ordered their first wave of presents before the so-called Black Friday kicks off. Also the first Christmas parcels have been successfully delivered.

Precisely, logistics providers such as Hermes or DHL are warming up to guarantee the timely delivery of every parcel ordered. They definitely play an important role to assure the success of the purchase, but they are not enough in the spotlight. What are their main challenges and pain points? How can they reach excellence within this critical part of e-commerce?
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How and when do German shoppers buy Christmas presents? [5 Reading Tips]

Posted on 14. November 2016 by .
Quelle: Pexels.com

Quelle: Pexels.com

As every year, November is here to kick off a new Christmas shopping season, which promises to break all the records online once again. 31% of German shoppers start their Christmas shopping in November, while 34% will do so during the first two weeks of December. This season will be especially challenging for logistics as it is expected to reach a new record of shipments, but also rewarding for those retailers who place big bets on offering seamless and consistent omnichannel shopping experiences.

In the most remarkable season of the year (Google estimates 20% of the annual sales depend on the Christmas campaign performance), the smartphone cannot be forgotten, as it is a decisive touchpoint that enables other multiple interactions along the customer journey.

As a result, the customer journey is more complex and the competition extremely fierce. The race has just started for both buyers and sellers. Will consumer expectations be met? Who will be fully satisfied with the decisions taken? What is clear, whatever the answers to these questions are, is that the most important battle of the year for trade is played online!
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The main challenges of the omnichannel era

Posted on 10. November 2016 by .

Quelle: pexels.com

Quelle: pexels.com

In digital life, the average consumer owns 7.2 devices and uses three on a daily basis. As a result, the customer journey is more complex and flexible than in the analogue age. There are multiple channels and, consequently, more data to analyse and more touchpoints through which organisations can interact with consumers.
 
However, this breath-taking scenario involves a challenging reality at all levels in which certain processes, systems, and technologies should be gently polished and linked to make the most of the omnichannel environment.
 
Are companies ready to accept the omni-challenge? Are they adapting their marketing strategies to this scenario? Do companies store and analyse data effectively? Are they doing so by integrated solutions?

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Throw your credit cards away! The smartphone is your next payment method [5 Reading Tips]

Posted on 7. November 2016 by .

Quelle: Denis Prikhodov - Fotolia.de

Quelle: Denis Prikhodov – Fotolia.de

It is exciting times for quick and easy payment methods. Google, Paypal, Apple, and Samsung are recently moving forward in their race to increase the reach of their online and mobile payment solutions. The new payment methods aim to boost conversation rates at the checkout point by enhancing the customer paying experience on every device, especially on smartphone. Where is the new batch of payment methods heading?

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The latest colour trends for mobile app design

Posted on 27. October 2016 by .
Quelle: Pexels

Quelle: Pexels

Colour belongs to the most powerful tools of designers when talking about mobile app design together with usability. Colours can be used to impact the users’ emotions, draw their attention, and put them in the right frame of mind to make a purchase. However, in order to do so, it is essential to understand how colours affect people.

In e-commerce, as the interaction user-internet device is mainly based on graphical UI components, colours play a decisive role to free up emotions that trigger spontaneous purchases.

There are countless studies and also very comprehensive articles that explain how colours (warm and cold) affect human perception through the colour theory and the psychology of colours. Even Goethe was concerned about the influence of colours on the human psyche.

Today we focus on the latest trends in mobile web design that no designer should miss. However, it is important to note that colour trends depends on sector, CI, and country.
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