No matter what industry, no matter what channel: it is always the same with trends. Some people find them cool right away, while others think they are absolutely ridiculous. Some trends are here to stay and others are quickly forgotten or at least pushed aside.
Regardless of whether trends appear in our private lives or in business settings: it is a fact that they are only beneficial if they fit in with our lifestyle or corporate culture. If this is not the case, things look more foolish than trendy to the outside world.
The same is true for web design.
The Use of Web Design Trends Must Be Well Thought Out
The use of modern design elements can increase the interest in a website and be used specifically to guide potential customers through the purchasing process. However, if they are not in line with the corporate identity, the uniformity of a targeted message to customers can be lost, resulting in confusion.
Nevertheless, we currently encounter various design elements again and again. When used wisely, they can effectively complement existing design concepts.
Back to Haptics
There has been quite the buzz about simple, two-dimensional flat design elements in recent years. However, the fact that this has caused confusion, especially among mobile users due to the lack of mouseover effects, brings us back to haptic designs. Shadows and colour gradients turn objects into easily recognisable buttons again.
Glassmorphism aka »Frosted Glass Aesthetics«
The effect, which is supposed to look like tarnished glass, is created by blurring the background behind an object. This is usually highlighted by bright colours. In order to enhance the spatial perception that people have of the created layers, the edges of the objects in the foreground are usually lighter and stand out due to a drop shadow.
While we tend to think of microinteractions as colourful pop-ups that confirm the activation of various events to users, they will be less visually prominent in the future. The majority of users now know how to like a post, swipe up or deselect cookies. In order not to distract online users, who are already bombarded with visual stimuli, from the essential content of your website, it is a good idea to use microinteractions with a simple design.
Our 5 Reading Tips of the Week
10 Web Design Trends for 2021 [Tillison Consulting]
8 Stunning Examples of CSS Glassmorphism Effects [Speckyboy]