Why do CRM systems matter in e-commerce? [5 Reading Tips]

Quelle: pexels.com
Source: pexels.com
We are living in the consumer era. Digital consumers are better informed, more demanding, and more impatient. It is a challenge for companies to target, acquire, retain, and understand them. This is why a CRM system has become more necessary than ever. How is the CRM market performing? How does its future look like?
According to Gartner’s ‘Market Share Analysis: Customer Relationship Management Software’, the CRM market is in good health and continues its rapid growth, reaching a market value of $26.3B worldwide in 2015, what corresponds with an increase of 12.3% in comparison with 2014.

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