CRM in the Financial Sector: Consulting Is the First Step to Success – Thüringer Aufbaubank Shows How to Do It [Success Story] Posted on 3. March 202121. January 2022 | by Christian Otto Grötsch Download the Thüringer Aufbaubank Success Story for free now! Acquiring customers and retaining them is important for every company. For a bank, however, it is not only particularly important, but also a very special challenge. This is because one distinguishing feature no longer plays a role when looking for the right lender in times of low interest rates. Thüringer Aufbaubank (TAB) is headquartered in Erfurt and is not a private sector bank, but the development bank of the Free State of Thuringia. It funds a wide variety of business, agricultural and research projects and supports start-ups as well as private individuals. Moreover, the bank is an important contact for municipalities that need funds for public infrastructure. So how does a bank like this manage to inspire customers when one of its USPs – low interest rates because it is publicly subsidised – is no longer a USP compared to the competition in the sector? Today, we will take a closer look at how intensive consulting and a well-founded system evaluation have prepared TAB for the implementation of a customer relationship management (CRM) system that is to help the bank to address this major issue through digitisation and data-driven methods. Continue (14 vote(s), average: 4.43 out of 5)Loading... Categories CRM, Sales & Service Digital Consulting E-Commerce
CRM Is More Than Software – Technology On Its Own Does Not Create A Competitive Advantage [5 Reading Tips] Posted on 18. November 20199. December 2021 | by Sara Herrera Photo by Burak K from Pexels Personalisation is essential to the successful creation of digital customer relationships and thus for long-term success. Addressing customers individually is far more than sending an e-mail with the correct name. 360-degree customer focus is required, which in turn covers all touchpoints of the customer journey. In order to master all these mammoth tasks, companies need a reliable and central source of supply, the so-called »Single Point of Truth« for customer relationship management. Therefore, it is no surprise that the topic CRM has recently become more and more important for companies. Consequently, more and more money is invested in CRM projects as well. However, according to a study conducted by Uniserv, 62 per cent of companies are not satisfied with the management of their customer data. What does this tell us about the status quo of this important technology in digital business and which challenges do retailers, manufacturers and brands currently face in this regard? Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories CRM, Sales & Service E-Commerce Platform Integration Reading Tips of the Week
Why do CRM systems matter in e-commerce? [5 Reading Tips] Posted on 12. December 2016 | by Sara Herrera Source: pexels.com We are living in the consumer era. Digital consumers are better informed, more demanding, and more impatient. It is a challenge for companies to target, acquire, retain, and understand them. This is why a CRM system has become more necessary than ever. How is the CRM market performing? How does its future look like? According to Gartner’s ‘Market Share Analysis: Customer Relationship Management Software’, the CRM market is in good health and continues its rapid growth, reaching a market value of $26.3B worldwide in 2015, what corresponds with an increase of 12.3% in comparison with 2014. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
