Conversion optimisation – Customer loyalty tips for improved user experience and more success in e-commerce [part 3] Posted on 25. July 20199. December 2021 | by Franzi Kunz Source: pixabay If you want to increase the conversion rate of your online shop, you have to invest in your customers to build trust. Gaining confidence leads to success on many levels. Above all, a renowned seal of quality should be mentioned, but also a high-quality design, transparency in data entry in the registration and checkout process, and not least positive feedback from previous customers, which is prominently staged, create trust. In the third part of this series you’ll learn how you can win over at first glance and thereby ensure long-term customer loyalty: »Conversion optimisation – Tips for better user experience and more success in e-commerce«. Continue (11 vote(s), average: 4.55 out of 5)Loading... Categories B2B B2C Design & Usability E-Commerce
Searching and finding – Tips for a better user experience and more success in e-commerce [Part 2] Posted on 21. June 20196. September 2021 | by Franzi Kunz Source: pixabay There’s no conversion optimisation without search optimisation. When users are asked which qualities they find particularly important in an online store, the search function occupies an important position. No wonder that various providers have placed themselves on the market here to create a comprehensive and user-friendly search. But for products to be found through an internal search, you’ll depend on consistent data from the ERP, PIM, and MDM. In other words: shop owners often spend a lot of time and money on contemporary web design, on individual product descriptions, emotional headlines, and keyword optimisation for search engines. But something else is forgotten. Product data in the background has to be optimised. What you should pay attention to in order to increase the conversion rates via the improved search function, will be shown to you today in the second part of our series: »Conversion optimisation – Tips for better user experience and more success in e-commerce«. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability Digital Consulting Digital Marketing E-Commerce PIM/MDM/DAM
Updated white paper: Success in mobile commerce – Optimisation and best practices Posted on 24. November 2016 | by Sara Herrera Thanks to the wide spread of smartphones and mobile Internet, consumers are more accessible than ever and shopping takes place wherever consumers happen to be. Some facts indicate that mobile commerce is and will be the most important growth driver within e-commerce and that the smartphone is the cornerstone to succeed in an omnichannel world. The figures are clear: The smartphone revenue is predicted to surpass tablet for the first time during this shopping season, the global mobile traffic grows unstoppably, and conversion rates are also enhanced as a result of the implementation of new customer experience models in which usability and web design, in all its forms, play an important role. It is a fact that mobile impacts digital commerce and influences in-store purchases. A good mobile strategy can drive traffic and conversation rates. For instance, Zalando , Burberry , and Lensbest are doing very well in this respect. And Adidas has recently shown its commitment to this channel with the launch of its mobile Glitch-App in UK. Therefore, the question here is not anymore whether or not a mobile commerce strategy is necessary, but how to implement it. The essential guide to success in mobile commerce In order to resolve this question properly, our updated white paper “Success in mobile commerce: Optimisation and best practices” aims precisely to give a comprehensive overview of the most important aspects to take into account to design and carry out a promising mobile strategy. To do so it is primarily necessary to come up with a whole string of decisions and requirements that only an agency is able to manage properly: How often and why do my customers use a smartphone? What do my customers want? Mobile website or app? What are the differences between native, hybrid, or web apps? What determines mobile shop usability? How does responsive web design work? How does a mobile-optimised checkout process work? How can smooth performance be achieved? What are the main challenges of mobile payments? By using a hands-on and simple approach, these and other relevant questions will be fully explained and answered along the pages of this essential mobile commerce guide. Better be mobile first On the basis that 6 out 10 consumers believe that their expectations of mobile experiences are not completely satisfied and that high performance is a must to not lose customers, this white paper gives shop operators ultimate tips for usability and optimisation of all forms of web design to beat the main pain point of mobile commerce: the current low conversion rates. Furthermore, the most relevant facts and figures provided let readers know how the current state of mobile commerce is. There is also room for looking towards upcoming mobile trends and the challenges of mobile payments, which are being improved to conquer customers’ hearts. If you want to know the formula to win the mobile commerce race, download this whitepaper now for free! The update is currently available in German. Continue (No Ratings Yet) Loading... Categories E-Commerce
Euro 2016: the winners and losers of the digital landscape Posted on 12. July 2016 | by Sara Herrera Source: pexels.com After 31 days and 51 matches, Portugal has been the squad who won glory and the hard-fought European championship. Accompanied by thousands of fans at the stadiums and millions more around the globe, viral video campaigns, world trending topics and sounded memes the main event of 2016’s summer is over. Parallel, unexpected brands won the battle in the internet, getting more notoriety than their competitors and standing out the crowd with their eye-catching online actions. Still excited of the exciting finale of the UEFA Euro 2016, it is time to take stock of the fierce competition, both in the grass and the Internet, and determine which brands and retailers have been the Iceland and Wales squads of the tournament, which ones have fulfilled the expectations, like Portugal and France, and which ones have failed in their strategy resoundingly, like Spain or England. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
“The online shop convinces with an improved usability and a better conversion rate” – Interview with Handelskraft speaker Bernd Behrens from 4Care Posted on 7. January 20161. July 2016 | by Sara Herrera Geschäftsführer der 4Care GmbH – Bernd Behrens In 2014 our costumer 4Care GmbH, one of the Europe’s leading omni-channel providers of contact lenses, care products and glasses, went all in on the implementation of a responsive web design and the migration of Lensbest.de to Intershop 7.3. Their trust in dotSource led to convincing the jury and receiving the Shop Usability Award 2015 in the category of wellness, beauty and health. Several months later, the battle continues within the eyeglasses complex online business. It is time to know the results, benefits and opportunities for 2016 that 4Care can share after their experience. In a recent interview, Bernd Behrens from 4Care GmbH has shared small touches of strokes about their experiences with the migration process as well as the main aspects to keep technically up-to-date, among other things. He will host a session on these topics at our Handelskraft Conference 2016, so you can get the whole insights on Thursday the 18th of February. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability Interviews
Unique Selling Proposition as a Conversion Booster Posted on 9. December 2014 | by Christian Otto Grötsch Graphic: Cars10s PhoToes Visitors to online shops are multifaceted and all users have different levels of knowledge, especially when it comes to service. One customer may have no problems in the shop, while another breaks-off their purchase because they can’t find their way around. This is exactly what needs to be avoided. The break-off rate can be lowered by up to 20 percent by a “unique selling proposition” (USP). Continue (No Ratings Yet) Loading... Categories E-Commerce
