PIM data management in cross-channel is a must! Posted on 18. May 201521. January 2022 | by Christian Otto Grötsch Graphic: justgrimes The recently published survey by ECC Colgone shows just how well customer react to an efficient cross-channel strategy. But how you do implement it? One helpful example is product information management – PIM. These systems save data centrally and spread it on various channels if needed. But PIM systems can do a lot more. The lord of the data Product information is an elementary part of an online shop. A PIM system gives you collective access to all data from all devices which could be relevant for the customer: marketing texts, technical details, or product images. Depending on the channel, the desired data can be pulled and shown to the customer. So for instance, information on whether or not a product is available in a brick-and-mortar store is only promoted on mobile end devices. Continue (No Ratings Yet) Loading... Categories E-Commerce
Social media – social status. Posted on 15. May 2015 | by Christian Otto Grötsch Warning: Undefined array key 0 in /var/www/html/wp-content/themes/dotsource/functions.php on line 1070 Teens are mobile We just published some thoughts in the difference in internet and TV use with adults from different socio-economic backgrounds, but what about the teens? About ¾ of teens these days (yes, I do feel old) have a smart phone and 91% of these go online with their mobile. We already noted that mobile internet access increases in the lower income bracket, and the situation is similar for teenagers. Nearly all African American youth – those statically most likely to belong to a low income household – access the internet via mobile vs. 91% and 90% of Hispanic and white teens respectively. Graphic: pewinternet.org Continue (No Ratings Yet) Loading... Categories E-Commerce
Amazon takes off: Patent registration for drone delivery sytem published Posted on 13. May 2015 | by Christian Otto Grötsch Everyone knows that Amazon have been testing a new kind of delivery via drone for a long time, so that they have delivery to customers as quickly as possible. But the patent for Amazon’s drone delivery system has new been published. The patent gives the first detailed view into this risky venture. Amazon Prime Air customers are supposed to be able to communicate their whereabouts via an app. The drones are supposed to be able to land and take-off with the help of various sensors, e.g. radar, sonar, infrared, as well as a camera. The drones communicate with each other The “Unmanned Aerial Vehicles” (UAV) also collect data on the weather and environment. This information is not just used for a UVA’s calculations, but is also passed on to other drones in the area. This system seems to be more complex than anyone has envisioned up to now. There are supposed to be stations with the infrastructure, which supply the drones with electricity so that they can fly to distant locations. I Amazon Prime Air communication network Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Class matters Posted on 12. May 2015 | by Christian Otto Grötsch Photo: Luca Rossato We’re happy talking about age, and gender commerce constantly rears its ugly head, but class – class is a dirty word. People are looking at the social and economic impacts of e-commerce, but not of the impact of consumers’ socio-economic situation in the first world – I’m not talking about the digital gap – and their interactions with e-commerce. Predictably, the internet is gaining popularity as an information source in Germany, especially with young people, but 70% of those questioned in a long-term study by TNS Infratest watch TV daily. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
New professional development course in digital commerce: get your certificate in e-commerce management Posted on 12. May 2015 | by Christian Otto Grötsch How do we work in a digital world? What companies and industries will survive? What professions are required in an increasingly digitalised value chain? The ice is getting thin for companies who haven’t started asking themselves these questions yet. Digital services in both B2B and B2C are becoming standard and customers just expect them. But it takes a lot of effort to create the corresponding business processes or even just to build-up the know-how required – at least without professional support. We train the digital experts of tomorrow For this reason, we created the Digital Business School in cooperation with the Steinbeis Technology Group. The DBS offers a professional development and a degree programme, which qualifies professionals from IT, marketing, and sales to work in digital commerce. Continue (No Ratings Yet) Loading... Categories E-Commerce
#Mobilegeddon – yeah right: The Handelskraft Highlights of March/April Posted on 11. May 201521. January 2022 | by Christian Otto Grötsch March and April left us with some surprising winners if you look at the number of views per article. Out netfind with a supposed Apple developer ranting about the new MacBook, was the most successful article. We must have hit a nerve with that one. Our review of the ECC Forum 2015 was popular on Twitter with the most impressions and retweets. Mein Rückblick auf das #eccforum http://t.co/pcx74h9LVN — Cornelia Weiss (@Handelskraft) 23. April 2015 « Otherwise, articles on shop systems and software providers led the pack. It didn’t seem to matter if there were about Adobe, Intershop, Shopware or Oxid. The top ten articles in March and April Netfind Why Does the New Macbook Only Have a 480p Camera? Shop System Update Spring 2015 Will Your Website Crash in Two Weeks? E-Commerce Innovation:It’s Just Getting Started The Time Has Come: Amazon Has Turned Us into Couch Potatoes The Content Determines the Form Oxid, Spryker, Magento or Shopware – For B2B!? Shopware Implements Emotional Shopping with these Features Netfind: “Content is…” – Oh Shut Up! Improving Conversion Rates Continue (No Ratings Yet) Loading... Categories E-Commerce
New agency video: we’re rocking our tenth year in e-commerce Posted on 10. May 2015 | by Christian Otto Grötsch Digital success right from the start, now available in video form :) Continue (No Ratings Yet) Loading... Categories E-Commerce
Improving conversion rates: getting the shopping cart to the checkout Posted on 9. May 201521. January 2022 | by Christian Otto Grötsch Graphic:Maciej Lewandowski Once you’ve successfully lead a customer through the customer journey to the shopping cart, things can’t go fast enough. The customer is at the checkout, so nothing can go wrong right? Wrong! There is no other explanation for purchase break-off rates of up to 68.06 percent. Apart from page loading times, trust in the shop, the selection of payment systems and shipping rates all play a role here. Continue (No Ratings Yet) Loading... Categories E-Commerce
ECC survey: inform yourself offline, buy online, or the other way around after all? Posted on 8. May 201521. January 2022 | by Christian Otto Grötsch Shopping habits change…all the time. An ECC survey, in cooperation with software manufacturer Hybris, has now confirmed it. The classic “I only go into brick-and-mortar stores” shopper is almost extinct. To react to the wishes and new habits of customers, online traders offline, and offline traders online, have to understand – well, cross-channel. Selective shoppers are on the rise “Cross-channel in flux – the information seeking and shopping behavour of the consumer Vol. 7” is a approximate translation of the title of the ECC Cologne survey. In fact, the statistics it provides attest to a change in customers’ contact point with the products of traders. The selective shopper, who buys online and offline, reigns with 61 percent in DACH countries. In contrast, only 31 percent shop purely online and only 8 percent are traditional store shoppers. Continue (No Ratings Yet) Loading... Categories E-Commerce
Advertising on Facebook – does it still help? Posted on 7. May 201521. January 2022 | by Christian Otto Grötsch Graphic:Michael Coghlan Facebook is the social network with the best range: almost 1.4 milliard people are registered there. Sharing pictures, clicking “like,” commenting – all well and good. But how do things look when it comes to sharing advertising campaigns e.g. in the form of a coupon? G/O Digital ran a study on this, which did not confirm Facebook’s swam song, at least for small business. So it Facebook worth it after all? Continue (No Ratings Yet) Loading... Categories E-Commerce
