New professional development course in digital commerce: get your certificate in e-commerce management Posted on 12. May 2015 | by Christian Otto Grötsch How do we work in a digital world? What companies and industries will survive? What professions are required in an increasingly digitalised value chain? The ice is getting thin for companies who haven’t started asking themselves these questions yet. Digital services in both B2B and B2C are becoming standard and customers just expect them. But it takes a lot of effort to create the corresponding business processes or even just to build-up the know-how required – at least without professional support. We train the digital experts of tomorrow For this reason, we created the Digital Business School in cooperation with the Steinbeis Technology Group. The DBS offers a professional development and a degree programme, which qualifies professionals from IT, marketing, and sales to work in digital commerce. Continue (No Ratings Yet) Loading... Categories E-Commerce
#Mobilegeddon – yeah right: The Handelskraft Highlights of March/April Posted on 11. May 201521. January 2022 | by Christian Otto Grötsch Warning: Undefined array key 0 in /var/www/html/wp-content/themes/dotsource/functions.php on line 1060 March and April left us with some surprising winners if you look at the number of views per article. Out netfind with a supposed Apple developer ranting about the new MacBook, was the most successful article. We must have hit a nerve with that one. Our review of the ECC Forum 2015 was popular on Twitter with the most impressions and retweets. Mein Rückblick auf das #eccforum http://t.co/pcx74h9LVN — Cornelia Weiss (@Handelskraft) 23. April 2015 « Otherwise, articles on shop systems and software providers led the pack. It didn’t seem to matter if there were about Adobe, Intershop, Shopware or Oxid. The top ten articles in March and April Netfind Why Does the New Macbook Only Have a 480p Camera? Shop System Update Spring 2015 Will Your Website Crash in Two Weeks? E-Commerce Innovation:It’s Just Getting Started The Time Has Come: Amazon Has Turned Us into Couch Potatoes The Content Determines the Form Oxid, Spryker, Magento or Shopware – For B2B!? Shopware Implements Emotional Shopping with these Features Netfind: “Content is…” – Oh Shut Up! Improving Conversion Rates Continue (No Ratings Yet) Loading... Categories E-Commerce
New agency video: we’re rocking our tenth year in e-commerce Posted on 10. May 2015 | by Christian Otto Grötsch Digital success right from the start, now available in video form :) Continue (No Ratings Yet) Loading... Categories E-Commerce
Improving conversion rates: getting the shopping cart to the checkout Posted on 9. May 201521. January 2022 | by Christian Otto Grötsch Graphic:Maciej Lewandowski Once you’ve successfully lead a customer through the customer journey to the shopping cart, things can’t go fast enough. The customer is at the checkout, so nothing can go wrong right? Wrong! There is no other explanation for purchase break-off rates of up to 68.06 percent. Apart from page loading times, trust in the shop, the selection of payment systems and shipping rates all play a role here. Continue (No Ratings Yet) Loading... Categories E-Commerce
ECC survey: inform yourself offline, buy online, or the other way around after all? Posted on 8. May 201521. January 2022 | by Christian Otto Grötsch Shopping habits change…all the time. An ECC survey, in cooperation with software manufacturer Hybris, has now confirmed it. The classic “I only go into brick-and-mortar stores” shopper is almost extinct. To react to the wishes and new habits of customers, online traders offline, and offline traders online, have to understand – well, cross-channel. Selective shoppers are on the rise “Cross-channel in flux – the information seeking and shopping behavour of the consumer Vol. 7” is a approximate translation of the title of the ECC Cologne survey. In fact, the statistics it provides attest to a change in customers’ contact point with the products of traders. The selective shopper, who buys online and offline, reigns with 61 percent in DACH countries. In contrast, only 31 percent shop purely online and only 8 percent are traditional store shoppers. Continue (No Ratings Yet) Loading... Categories E-Commerce
Advertising on Facebook – does it still help? Posted on 7. May 201521. January 2022 | by Christian Otto Grötsch Graphic:Michael Coghlan Facebook is the social network with the best range: almost 1.4 milliard people are registered there. Sharing pictures, clicking “like,” commenting – all well and good. But how do things look when it comes to sharing advertising campaigns e.g. in the form of a coupon? G/O Digital ran a study on this, which did not confirm Facebook’s swam song, at least for small business. So it Facebook worth it after all? Continue (No Ratings Yet) Loading... Categories E-Commerce
Autioning off BASIC Thinking #2 changes – nothing? Posted on 6. May 2015 | by Christian Otto Grötsch “That was it for BASIC Thinking!” “Again! (the oldies will remember)” has been called through the media in the past weeks. Now the auction, a bit strangely run by hood.de, has ended with a surprise: internet entrepreneur and investor Tim Schumacher gave the blog back to its previous publishers, after his winning bid of €27,223. In a blog article, the publishers let us know how they are planning on using their second (the third for the blog): mobile design, fewer articles, which are supposed to be better quality for it. Instead of banner advertising, paid articles are supposed to cover refinancing. In the future, Editor in Chief Tobias Gillen will also take on the role of CEO and run the blog as a business. The only thing which stays the same is the writing team editorial team. But will that be enough to lead the blog – once a cult under Robert Basic – to its old strengths? Continue (No Ratings Yet) Loading... Categories E-Commerce
Amazon Business: the Amazon principle works for B2B too Posted on 4. May 2015 | by Christian Otto Grötsch B2B is a hard nut to crack, Google and Amazon have had to learn this the hard way. Both first attempts “Google Shopping for Suppliers” and “Amazon Supply” are history. But while Google has introduced no follow-up project, Amazon is getting serious, sending “Amazon Business” into the race. After the first stumbles and fumbles, Amazon has obviously picked themselves up again: where Amazon Supply was deliberately sterile, Amazon Business is charged with the “Amazon Experience” and much more, as the into video explains: Continue (No Ratings Yet) Loading... Categories E-Commerce
Internet facts: developing e-commerce nation Germany – as if! Posted on 30. April 2015 | by Christian Otto Grötsch Graphic: eMarketer Twice a year, the association for online research (Arbeitsgemeinschaft Online Forschung – AGOF) collects their “internet facts.” If you take a close look at these, you can find some statistics which just don’t fit into the generally negativity surrounding German internet promotional projects like “Neuland” and “Industrie 4.0” etc. Admittedly, some things won’t change in the next few years: women still use the internet much less than men. The gab widens in the older age groups – 56.1 percent vs. 43.9 percent with those over 60. Germans still mainly go online to use search engines (86.7 percent) and to read emails (86.4 percent). But who would have thought that shopping is in third place in the list of the most popular online activities! 73 percent of all internet users over the age of 14 said that they order online. 57.8 percent use online banking. E-marketers estimate that 81.8 percent of German internet users will order products and services via the internet. That equates to 47.1 million people. Only the UK tops this ratio of online shoppers to residents. This makes e-commerce more normal in Germany than in any other European country (except the island) and a third of it happens via mobile! Continue (No Ratings Yet) Loading... Categories E-Commerce
This is how content marketing works in B2B [info graphic] Posted on 30. April 201521. January 2022 | by Christian Otto Grötsch Graphic: Sohel Parvez Haque In B2B, it comes down to personal contact with the customer more than in any other branch. Especially content marketing strategies start here and support customer contact with well-told content. But this has to be communicated in the right way. That’s why B2B marketers have to focus more strongly on different customer contact points than their B2C colleagues. At the end of the day, the more interactions possible through one channel, the better the lead generation and customer binding. So what do you need for a successful content marketing strategy B2B? An info graphic by Uberflip answers just this question: in person events, webinares and case studies are some of the most popular B2B tactics. But social media also plays a role. Career networks like LinkedIn and Xing are particularly important here. Continue (No Ratings Yet) Loading... Categories E-Commerce
