KPIs – Measuring the digital world, but what for? Posted on 4. June 2015byby Christian Grötsch 1 Graphic:Isaiah van Hunen Data, data, data – everyone collects it, saves it, few know what to do with it. Whether you’re measuring the latest results of a Facebook ads campaign, the development of conversion rates, or traffic…what are you going to do with it? Deploying (key)metrics for analysis, controlling and planning effecitively is not just logical in this time of digital changeover, it is essential. But which KPIs, business metrics and measurement values play which roles? How can companies obtain advantages or define goals from these? Before everything goes up the proverbial creek and the numbers threaten to explode, there has to be a solid basis which makes “big data” useful. Continue (No Ratings Yet) Loading... Categories E-Commerce
Interesting: From 2016 Volvo sells online accross the board Posted on 2. June 2015byby Christian Grötsch 0 Selling/buying cars online is unusual in more than one way: not only are they an expensive item, but the purchase is also highly emotive. Not really something for online, especially when it comes to new cars? Wrong. Car manufacturers have been testing what is possible digitally for a long time, for example Mercedes with their“Mercedes Me” portal. Volvo is now taking the most decisive approach and have announced the sale of their entire model palette online from next year onwards. The test run was the sale of the “First Edition” of the SUV XC90, which was available for purchase exclusively on the internet. The 2000 available vehicles were sold out within 47 hours, 6 percent even via mobile. Continue (No Ratings Yet) Loading... Categories E-Commerce
Magento 2: Do I Have to Start Thinking about It Already? Posted on 28. May 201521. January 2022byby Christian Grötsch 0 Graphic: Robert Couse-Baker We may still be waiting for Magento 2’s release – the developers are talking about a release in Q4 2015 – but shop operators should slowly start thinking about the change over…shouldn’t they? We found out quite a bit about the new version at the Meet Magento in Leipzig. The focus was mainly on topics like performance and scalability which gave us a taste for more. BTW, it is not just current Magento users who can look forward to the 2nd version, shop operators with other shop systems should also know the advantages of Magento. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Target groups in B2B – it’s all in the customer address [Infographic] Posted on 27. May 201521. January 2022byby Christian Grötsch 2 Graphic:Tomás Fano While B2C operators already have years of experience with different target groups, and know how to address these, B2B companies need to catch up. Even in B2B, decision makers are just customers who can be easily subdivided into target groups – including their preferences for shop design. Continue (No Ratings Yet) Loading... Categories E-Commerce
Gartner survey reveals: Hybris is one of the best digital commerce platforms Posted on 27. May 201521. January 2022byby Christian Grötsch 2 Graphic:Maria Elena In a survey by consulting company Gartner with the title “Critical Capabilities for Digital Commerce” the three shop systems: Hybris from SAP, Intershop and Demandware do especially well. Hybris even managed to get first place in all three rated categories. Its capabilities as a multi-channel B2C-, Global B2C- and B2B platform were examined. Continue (No Ratings Yet) Loading... Categories E-Commerce
Facebook or YouTube? – You can’t even be sure here anymore! Posted on 26. May 201521. January 2022byby Christian Grötsch 0 Graphic:Mike Mozart In Social media marketing, you often ask yourself which social network works best for what content. When it comes to video, marketers could rely on YouTube for years: a networked specialised in video, which generates lots of views and lots of clicks if all goes well. But these rosy days could be over soon…couldn’t they? Because as we all know, you can share videos on Facebook. Everyone who scrolls through their Facebook feed from the comfort of the couch knows it: videos are played automatically, which means that you do what one or another to the end thanks to this auto-play function. What other tricks is Zuckerberg using to grasp the video throne, and does anyone have the slightest chance against Youtube? Continue (No Ratings Yet) Loading... Categories E-Commerce
The Mobile Revolution is at the door – finally! Posted on 25. May 201521. January 2022byby Christian Grötsch 0 Photo: Karlis Dambrans There has been a lot of discussion and writing over the past few years on the topic, but it is now just starting to really take off: the internet is becoming mobile. Going online with a smartphone has nothing to do with a lack of better possibilities any more. We are currently at the point where the mobile user experience is changing from a bother to an actual experience. As soon as mobile really starts to be fun, it accelerates development in this direction further. Up to now, it was more the foundation for it that was developed, in order to facilitate comfortable use and adjusted mobile content. Now things are really taking off. In light of the impressive growth rates in mobile payment in Germany, this cannot be denied. Continue (No Ratings Yet) Loading... Categories E-Commerce
PIM data management in cross-channel is a must! Posted on 18. May 201521. January 2022byby Christian Grötsch 0 Graphic: justgrimes The recently published survey by ECC Colgone shows just how well customer react to an efficient cross-channel strategy. But how you do implement it? One helpful example is product information management – PIM. These systems save data centrally and spread it on various channels if needed. But PIM systems can do a lot more. The lord of the data Product information is an elementary part of an online shop. A PIM system gives you collective access to all data from all devices which could be relevant for the customer: marketing texts, technical details, or product images. Depending on the channel, the desired data can be pulled and shown to the customer. So for instance, information on whether or not a product is available in a brick-and-mortar store is only promoted on mobile end devices. Continue (No Ratings Yet) Loading... Categories E-Commerce
Social media – social status. Posted on 15. May 2015byby Christian Grötsch 0 Teens are mobile We just published some thoughts in the difference in internet and TV use with adults from different socio-economic backgrounds, but what about the teens? About ¾ of teens these days (yes, I do feel old) have a smart phone and 91% of these go online with their mobile. We already noted that mobile internet access increases in the lower income bracket, and the situation is similar for teenagers. Nearly all African American youth – those statically most likely to belong to a low income household – access the internet via mobile vs. 91% and 90% of Hispanic and white teens respectively. Graphic: pewinternet.org Continue (No Ratings Yet) Loading... Categories E-Commerce
Amazon takes off: Patent registration for drone delivery sytem published Posted on 13. May 2015byby Christian Grötsch 0 Everyone knows that Amazon have been testing a new kind of delivery via drone for a long time, so that they have delivery to customers as quickly as possible. But the patent for Amazon’s drone delivery system has new been published. The patent gives the first detailed view into this risky venture. Amazon Prime Air customers are supposed to be able to communicate their whereabouts via an app. The drones are supposed to be able to land and take-off with the help of various sensors, e.g. radar, sonar, infrared, as well as a camera. The drones communicate with each other The “Unmanned Aerial Vehicles” (UAV) also collect data on the weather and environment. This information is not just used for a UVA’s calculations, but is also passed on to other drones in the area. This system seems to be more complex than anyone has envisioned up to now. There are supposed to be stations with the infrastructure, which supply the drones with electricity so that they can fly to distant locations. I Amazon Prime Air communication network Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
