E-Commerce Solutions Providers Introduced: Magento [update]

E-commerce software Magento was originally published as an open source e-commerce platform by the company Varien Inc. in 2008. With eBay’s takeover in 2011, the company was reformed under Magento Inc. as a 100% daughter company.

Today Magento Inc. is an American software manufacturer with a seat in Culver City (Los Angeles County). Magento mainly focuses on small to medium sized enterprises in the B2C sector, although eBay does have aspirations to win more large companies in the future. Magento’s most well-known clients include Cornelsen, The North Face, Olympus, and Men’s Health.

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Exit Intent Pop-up as new conversion booster?

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Graphic: Christopher Sessums

“Let travellers embark on their journey” – The current exit intent pop-up trend is ignoring this motto. On the contrary, these little windows hold up everyone wanting to exit a site. What initially sounds annoying looks very different on paper. Users of the marketing tool are reporting raised conversion rates and higher sales. Thanks to exit-intent the cost of the tool is supposed to be recuperated within a few days, at least according to providers.

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Study reveals product searching to be the worry child of US online shops

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Photo: Åsmund Heimark

The Baymard Institute took on the topic of online shops and identified twelve typical search requests. In addition to this analysis, the study revealed a gloomy state of affairs – even under the top 50 online shops in the USA, standard search requests are not performing satisfactorily. Specifically, this means that:

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Google shelves PLA permanently – the new Google-shopping campaigns are coming

In one month at the latest, Google will have permanently shelved the old product listing ads system, making the current feeds of many online shops no longer valid. High time then to adjust to the new Google shopping campaign. Because of the reworked interfaces, it is necessary to create completely new campaigns. An upgrade it not possible.

PLAs

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Google Mania – Glass, Virtual Keyboard and a Ring

Foto mit Google Glasses aufgenommenThere are phases in the institution of the internet in which 6 colourful letters just can’t be avoided. Last week was one of them. It started with the announcement that the data glasses Google Glass will be sent to developers within the month. Fittingly, CEO Sergey Brin let himself be seen bespectacled in the New York subway. Now Google has surprised us with the registration of a patent for a matching virtual keyboard, with which it is supposed to be possible to type on your hand. On the side, people have been trying to develop a procedure which could revolutionise password security – with hardware keys, which could be realised in the form of a ring, for instance.

Things are getting exciting from an e-commerce point of view as well, with the change over from free product searches to Google Shopping around the corner. Following the AdWords principle, merchants will have to pay to be listed in the future.
By the way, this busy bodying is either not doing anything, or not doing enough for the company’s popularity.

According to Wirtschaftswoche, Google was dethroned by Wikipedia in the rankings of the pots popular internet brands.

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E-commerce Solutions Provider Introduced: IBM WebSphere Commerce

IBM Business PartnerFounded in 1911, the US group is one of the absolute most famous IT enterprises and has over 400,000 staff worldwide. IBM has positioned itself with WebSphere commerce in E-Commerce as well since 1996 and is one of the market leaders in this area.

The market presence of IBM WebSphere Commerce spans the globe. While clients in Germany predominately stem from the mid-sized environment, in the USA, IBM WebSphere Commerce serves large scale clients of international calibre. Some of their most well-known clients include CEWE Color, Buch.de, Heine, C&A, and the Media-Saturn group.

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Entertainment commerce – missing the boat on streaming

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Graphic: thecoast.ca

Remember going over to a friend’s for a lan? If you weren’t a kid in the 90s then probably not, but while copyright holders were busy making those “you wouldn’t steel a hand bag” warnings, the reality of how we entertain changed and they missed it. Apple did not. But because of access issues their video streaming services didn’t really make it across the US border for a while. Amazon prime and Watchever have finally filled the gap, offering a legal option for the streaming which digital natives have been doing for years. However, despite their moves towards combining content and service, it seems that even e-commerce enterprises such as Amazon are still planning on bridging the gap for a while longer. Recent pressure tactics in their battle of the giants with Disney sees Amazon putting a lot of energy into securing a price advantage on DVDs.

DVDs are different from books, they carry no social standing to be measured in inches per shelf, so why bother muscling your way into an industry destined for extinction? If they can get the price down to under 15$ per DVD, this will keep DVDs in the running while we transfer to digital, which isn’t a bad tactic as the transition to online entertainment has taken longer than it had to.

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