It is well known that LinkedIn and Xing are designed for recruiting. But what is the situation with Facebook and co.? If this is integrated into the social media strategy, a pool of possible colleges can grow and be used here as well.
The Baymard Institute took on the topic of online shops and identified twelve typical search requests. In addition to this analysis, the study revealed a gloomy state of affairs – even under the top 50 online shops in the USA, standard search requests are not performing satisfactorily. Specifically, this means that:
In one month at the latest, Google will have permanently shelved the old product listing ads system, making the current feeds of many online shops no longer valid. High time then to adjust to the new Google shopping campaign. Because of the reworked interfaces, it is necessary to create completely new campaigns. An upgrade it not possible.
There are phases in the institution of the internet in which 6 colourful letters just can’t be avoided. Last week was one of them. It started with the announcement that the data glasses Google Glass will be sent to developers within the month. Fittingly, CEO Sergey Brin let himself be seen bespectacled in the New York subway. Now Google has surprised us with the registration of a patent for a matching virtual keyboard, with which it is supposed to be possible to type on your hand. On the side, people have been trying to develop a procedure which could revolutionise password security – with hardware keys, which could be realised in the form of a ring, for instance.
Things are getting exciting from an e-commerce point of view as well, with the change over from free product searches to Google Shopping around the corner. Following the AdWords principle, merchants will have to pay to be listed in the future.
By the way, this busy bodying is either not doing anything, or not doing enough for the company’s popularity.
According to Wirtschaftswoche, Google was dethroned by Wikipedia in the rankings of the pots popular internet brands.
Founded in 1911, the US group is one of the absolute most famous IT enterprises and has over 400,000 staff worldwide. IBM has positioned itself with WebSphere commerce in E-Commerce as well since 1996 and is one of the market leaders in this area.
The market presence of IBM WebSphere Commerce spans the globe. While clients in Germany predominately stem from the mid-sized environment, in the USA, IBM WebSphere Commerce serves large scale clients of international calibre. Some of their most well-known clients include CEWE Color, Buch.de, Heine, C&A, and the Media-Saturn group.
Remember going over to a friend’s for a lan? If you weren’t a kid in the 90s then probably not, but while copyright holders were busy making those “you wouldn’t steel a hand bag” warnings, the reality of how we entertain changed and they missed it. Apple did not. But because of access issues their video streaming services didn’t really make it across the US border for a while. Amazon prime and Watchever have finally filled the gap, offering a legal option for the streaming which digital natives have been doing for years. However, despite their moves towards combining content and service, it seems that even e-commerce enterprises such as Amazon are still planning on bridging the gap for a while longer. Recent pressure tactics in their battle of the giants with Disney sees Amazon putting a lot of energy into securing a price advantage on DVDs.
DVDs are different from books, they carry no social standing to be measured in inches per shelf, so why bother muscling your way into an industry destined for extinction? If they can get the price down to under 15$ per DVD, this will keep DVDs in the running while we transfer to digital, which isn’t a bad tactic as the transition to online entertainment has taken longer than it had to.
Microsoft’s vision of the future shows a typical evening in an American family and is almost creepily accurate: smartphones, smart TV, home automatization, biometrics, and Siri; even the Amazon Dash moment is there.
It is kind of tragic how Microsoft managed to miss the boat anyway!
Typical Amazon: Although one never officially comments on hype topics and apparently doggedly stays on one’s own path, things are boiling under the surface. Trends are being ignored – just like you would never build a smartphone or master fashion – unless there is a really innovative approach. It seems that this has been found for service. Video consulting is the magic word
Endless acronyms are the prerogative of every specialist branch. They quicken communication and have the added bonus that they induct the even simplest concepts into the shrine of the expert. There are times though, when things get out of hand. Take “B2B2B” for example, or better still “B2B-, B2C-, B2B2C, and B2B2B”. When I saw this beauty for the first time, I thought that the author must suffer from some kind of typographical stutter. The terms B2B and B2B may have the nostalgic ring of R2D2, but did anyone ever really have a problem with good old ‘wholesale’ and ‘retail’?
One international B2B project we are particularly proud of is the development of a client platform for Grohe AG. The company is Europe’s largest and one of the world’s leading providers of sanitary fittings under one brand. Grohe have around 5,800 staff in more than 130 countries.