Adieu Price Transparency: Dynamic Pricing now also for Consumer Goods

Dynamische Preise bei Amazon im E-Commerce

The concept has been known for a long time for flights and hotel rooms: when they are booked is decisive for the price. The Wall Street Journal wrote a little while ago, that the process has now spread to consumer goods, which should already sound familiar to Amazon shoppers. The whole thing calls itself dynamic pricing strategy.

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Also in Fashion: Offers just for Men

Dollar Shave Club

Who’d have thought it? In the USA, men have overtaken women in online shopping.

Looking at the abundance of new business models which the men, and only the men, have declared their new target group, this news does not seem so surprising. A good example is the service of DollarShaveClub.com. It isn’t just the prices of the subscription razors there that are convincing, but the corresponding viral video as well.

Several start-ups are currently attempting to create a satisfying shopping experience for men and to overcome the hurdles which put them off classic shopping. Even if men appear to be a simpler target group, there is still room for improvement. It has been proved that women make the more satisfied online customers.

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B2B: Improved centralisation and display of information in online shops

Informationen zentralisieren
Photo: Paul Keller
Information gathering in B2B is still rather traditional, print media are trusted the most. The catalogue’s popularity is still enormous; however, it is losing meaning in the face of online contents.

This can be seen, for example, in the statistics on the economic situation in shipping trade 2013 from the bevh. Online ordering channels are being used more strongly in comparison to the year before, whereas print is decreasing. Online marketing and sales persons as distribution channels are on the rise.

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B2B Marketing = Marketing Boring Products?

Content Marketing im B2B
Photo: Sharon Mollerus
How do I create content in B2B? Not every product is attractive and has an exciting background story. This problem, which has already caused headaches in B2C, is even more prevalent in B2B. Most companies in this area can more or less be placed in the ‘boring industries’ category. How is it possible to create and market interesting, comprehensive content here?

Ross Hudgens, who calls himself a content-marketing expert with a SEO background, has a plethora of tips and ideas for this challenge.

Go into depth: Naturally, there is hardly a manufacturer which can compete with B2C enterprises, such as Zalando, when it comes to image and product attractiveness. However, there are numerous points of connection which could interest customers, partners, and the branch. They aren’t sexy, but relevant and not as self-explanatory as one would think from an inside perspective.

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Consulting and Inspiration First: an Interview with Kisura

Kisura LogoNow that startups, such as Outifttery and Modomoto, have well established male dominated model curated shopping, Kisura is the start of personal shopping services exclusively for women. We were especially interested in how this business model was adjusted for a female target group, a target group well known to be one of the final puzzles in e-commerce. We spoke with CEO Tanjoa Bogumil about curated shopping and gender commerce.

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Best Practice: Dealing with Problems

Wein + Vinos Logo
It is not just at Zappos that everything is about customer service. Wein & Vinos, Germany’s largest online wholesalers of Spanish wines have set the goal of making all customers happy.

It is tragic when, despite this, every shipping deal’s nightmare comes true. They only wanted to do something good for themselves and their customers, by switching to a Magento shop after 16 years of in-house development and bringing their software and inventory management systems up to date.

Because of technical difficulties Christmas sales sank into chaos. Even the customers were not spared. They received wine they hadn’t ordered, deliveries for the holidays arrived late or not at all, and larger orders were delivered in lots of small parcels.

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