Strengthen Your Brand in 5 Steps: How to Optimise Your Brand Experience for Long-Term Customer Loyalty Posted on 18. October 20235. August 2025 | by Catharina Meyer Source: Unsplash/Joshua Earle Don’t blend into the background. Be THE brand that gets your target audience excited. What does it take? An authentic, consistent and one-of-a-kind brand experience that your customers will remember – this determines how your brand will be perceived and what consumers will associate with it. A positive brand experience converts interested shoppers into loyal customers. This article will provide you with concrete steps to follow when developing your unique brand message and helpful tips based on practical experience. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories Customer Experience
Selecting Content Management Systems – CMS Providers and Technologies Compared [Updated White Paper] Posted on 4. October 20234. October 2023 | by Franzi Kunz Download the »Selecting Content Management Systems« white paper for free now! Today, we take notice of companies and brands primarily through their digital content. That’s why texts, images and videos have long been essential in addressing customers. Content created for this purpose must be delivered to the target audience in an appealing form – across all relevant touchpoints. This is done by a modern content management system (CMS). In our updated »Selecting Content Management Systems« white paper, we compare the most important providers in detail and show you how to find the CMS that suits you and your business goals. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
GAIO: How to Increase Your Brand’s Visibility for AI Chatbots Posted on 27. September 20235. August 2025 | by Catharina Meyer Source: dotSource AI chatbots are changing the way people look for information, products and services online. The large language model (LLM) ChatGPT alone boasts an estimated 1.4 billion users. That’s an increase of one billion (!) in comparison to the tool’s launch in January 2023. Consequently, models like ChatGPT, Google Bard and Google Search Generative Experience are increasingly influencing your customers’ purchasing decisions. You should rethink how you provide information as a company. Because this will decide whether your content meets the new requirements of chatbots. Generative AI optimisation (GAIO) is the magic word and the digital marketing discipline of the moment. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Digital Strategy
Database Publishing: 3 Steps to Automatically Publish Your Product Data as Print Media Posted on 13. September 202327. September 2023 | by Birthe Struffmann Source: dotSource To keep customers excited, companies have to reinvent themselves over and over again. Interesting products, digital experiences and a presence on relevant platforms are a must for all brands that want to be remembered. With its rather antiquated image, print does not exactly spring to mind when it comes to modern media. And yet, appealing and personalised print media offer potential – especially now – to stand out from the crowd. With PIM & MDM for Print, the creation of compelling print media in line with corporate design standards is not only quick and easy, but also personalised. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Customer Experience
The AI Revolution: How to Use Artificial Intelligence to Drive Your Digital Business Forward Posted on 30. August 202313. June 2024 | by Birthe Struffmann Source: Leonardo.AI | edited by dotSource In a world where bits and bytes are the currency and music plays to the beat of algorithms, there is one force that is turning your digital business world upside down: artificial intelligence (AI). In this new era, AI is taking centre stage in almost every aspect of digital business. From automated processes to personalised customer interactions, it is fundamentally changing the way businesses operate and grow. Find out in this article what you need to do to use AI in your business. Continue (10 vote(s), average: 4.90 out of 5)Loading... Categories Digital Strategy
Motion Design as a Success Factor: 6 Tips on How to Improve the Usability and User Experience of Your Digital Products with Web Animation Posted on 16. August 202316. August 2023 | by Franzi Kunz Source: iStock/skynesher We all know them. The funny little images or memes that move. The ones we like to send each other via Microsoft Teams to express our mood as accurately as possible. An excellent tool to convey a message without too many words. And somehow, it works even better when the content is animated than when it is static. One could say: a picture is worth a thousand words – and an animation is worth a thousand pictures. These GIFs are a great gimmick. So great that Teams added a separate button to the chat toolbar for them. But seriously, this form of communication is not wildly successful for no reason. There are several good arguments for the use of GIFs, which can add value to your business even outside of chat messages. And there is no need to limit ourselves to GIFs, which is probably the most well-known, but only one of many common formats for displaying moving content on the web. Instead, this article will focus on the general use of motion design in the digital context and show you how you can leverage it to optimise user experience, usability and your brand identity. But let us start from the beginning. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Customer Experience
Resilience Is a Question of Leadership: 13 Tips on How to Benefit from a Modern Leadership Culture Posted on 9. August 20239. August 2023 | by Franzi Kunz Modern Leadership at dotSource SE » Employees do not leave jobs, they leave managers. « Dr. Travis Bradberry, author and expert on emotional intelligence Dissatisfaction at work adds fuel to the fire that companies have been trying to put out for years: a shortage of skilled labour. One of the main reasons people leave their companies is the relationship to their managers. Although laying all the blame on one person or one group of people may seem like the easy way out, the fact that more and more employees are quietly or actually quitting should incentivise those in leadership roles to reflect on their leadership style. The figures published in Gallup’s Engagement Index confirm this: 61% of German employees will no longer be with their current employer in three years By way of comparison, only 35% of employees could imagine changing jobs within 3 years in 2018 Quiet quitting has also increased exponentially: 87% of employees are not emotionally attached to their place of work – a fact that costs the German economy between 118.1 and 151.1 billion euros every year How can the management level actively ensure that employee satisfaction is established as a top priority of New Work in the company? contribute to improving employee satisfaction themselves? reduce the number of resignations? make work in the company attractive to new talent? Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Internationalisation in E-Business: 7 Steps to Success Beyond Borders Posted on 26. July 20235. August 2025 | by Catharina Meyer Source: Unsplash/Ben White Driving the internationalisation of your business is more attractive today than ever before. There are plenty of reasons for this. First and foremost, the constant advances in information technology and increasing mobility make it easier to operate on the international stage. But is it really as uncomplicated as it seems? Probably not, since even the largest corporations sometimes plan their entry into a new market years in advance. If you want to drive the internationalisation of your business, this article will provide you with tips, tricks and the most important aspects to consider in your expansion plans. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Strategic B2B E-Commerce: More Success in Your Digital Business Posted on 5. July 20235. July 2023 | by Birthe Struffmann Source: iStock/yoh4nn The journey to business success is always a unique one. When it comes to B2B, i.e. business-to-business commerce, this statement is especially true. Here, customer relationships are more complex, requests more individual and expectations higher. To meet these requirements, B2B companies need a modern and, above all, holistic digital strategy. In this article, you will learn how to implement modern B2B e-commerce strategies and which solutions are best suited to your company. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
KPIs in Digital Business: 5 Tips to Make Your Success Measurable Posted on 28. June 202311. December 2023 | by Franzi Kunz Source: Unsplash/ThisisEngineering Data is abundant in the digital world. Companies gather, store and hoard it, but only a few really know how to use it. However, the right figures can be indispensable in helping you accurately assess your performance and uncover optimisation potential. What do you need to achieve this? The right key performance indicators (KPIs)! Combined with the right strategy, these allow you to measure progress in your business processes and adjust your activities in accordance with your goals. Find out in today’s article which KPIs play an important role in digital business and how you can strategically use them for your company! Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
