Marketing Tech Trends 2022: Becoming a Digital Champion with the Right Omnichannel Strategy [5 Reading Tips]

Marketing tech. Is it just a buzzword or a promising development? Spoiler: the latter. After all, the term is not that new. MarTech is basically the combination of marketing and technology. It specifically refers to important measures and tools for harnessing technology to achieve marketing goals. But to what extent can MarTech simplify the work … Continue reading "Marketing Tech Trends 2022: Becoming a Digital Champion with the Right Omnichannel Strategy [5 Reading Tips]"

Retail Media: What Advantages Does the New Business Model Offer Retailers? [5 Reading Tips]

Ads on trains, banners in weather apps or digital billboards on the way to the next appointment – advertising messages are simply overlooked or even perceived as annoying in everyday life. When customers visit an online shop or a retail store, however, they already have the intention to buy something and are much more receptive … Continue reading "Retail Media: What Advantages Does the New Business Model Offer Retailers? [5 Reading Tips]"

AI in E-Commerce: More Sales Through Better Customer Experiences? [5 Reading Tips]

Shopping has to be easy, fast and convenient. Especially online. For a significant proportion of consumers, however, shopping is still more of a chore. The majority of Germans are already satisfied when the products they order arrive at their homes; only about 17 per cent of them expect the online shops they choose to provide … Continue reading "AI in E-Commerce: More Sales Through Better Customer Experiences? [5 Reading Tips]"

Salesforce Service Cloud and Marketing Cloud in the Tourism Industry: Making Individual Dream Holidays Come True with Berge & Meer [Success Story]

Long beaches, plunging waterfalls, high mountains, exotic weekly markets – those plagued by wanderlust are looking for their dream holiday. The direct tour operator Berge & Meer has been making customers’ dream holidays come true for more than 40 years. The company from the Westerwald region offers high-quality round trips, adventure tours, combination trips and … Continue reading "Salesforce Service Cloud and Marketing Cloud in the Tourism Industry: Making Individual Dream Holidays Come True with Berge & Meer [Success Story]"

Adobe Commerce Entry Solutions: Successful Online Shop in Record Time and Without Risk [5 Reading Tips]

With the digitalisation of business models, the saying »The last shall be first« is no longer valid. And if we are completely honest, it was only created to comfort those who are not at the forefront. However, when it comes to digitalising your business and meeting customer demands, excuses do not count. It is first … Continue reading "Adobe Commerce Entry Solutions: Successful Online Shop in Record Time and Without Risk [5 Reading Tips]"

»Migration in E-Business« – Options, Tips and Opportunities for Migrating Systems [New White Paper]

Applied for a new electricity and gas connection? Told everyone about your new address? Packed countless boxes? What we are talking about? About moving. It may be exhausting, but it is often the right step towards a better life with more opportunities for development. In IT, it is pretty much the same: migrations often work … Continue reading "»Migration in E-Business« – Options, Tips and Opportunities for Migrating Systems [New White Paper]"

Salesforce Datorama: How the Marketing Intelligence Platform Can Improve Your ROI [5 Reading Tips]

SEO, social media, display and video advertising – there are many ways to reach customers. In order to offer your customers a unique brand experience on all channels, you need to keep an eye on all your marketing data and constantly optimise your campaigns. This is the only way to improve the ROI of your … Continue reading "Salesforce Datorama: How the Marketing Intelligence Platform Can Improve Your ROI [5 Reading Tips]"