»Thanks to automated processes, sales staff have more time for personal customer care.« – Handelskraft speaker Achim Ahrens Interview

Online shopping doesn’t end after a purchase. Many companies are now aware of this. But what does it take to be successful in the digital business in the long term? Whether B2C or B2B, it’s important to offer the customer added value beyond the product purchase. And how does that succeed? With all-round service. In … Continue reading "»Thanks to automated processes, sales staff have more time for personal customer care.« – Handelskraft speaker Achim Ahrens Interview"

B2C vs. B2B – online marketplaces put to the test [5 Reading Tips]

Whether online, marketplace, or social media – consumers have more and more opportunities to find and buy goods and services from around the world online. However, marketplaces attract the majority of consumers’ online attention. The user benefits are obvious: a varied selection, good and fast service, and the possibility to find desired products directly via … Continue reading "B2C vs. B2B – online marketplaces put to the test [5 Reading Tips]"