Twitter: What Changes for Companies after Elon Musk Takeover [5 Reading Tips] That is what we call a user-oriented approach. Even before his takeover of Twitter, Elon Musk asked his community what changes they would like to see as part of the platform’s »overhaul«. It is clear that the acquisition of the social network by the Tesla boss will change a lot for the 338.6 million users. … Continue reading "Twitter: What Changes for Companies after Elon Musk Takeover [5 Reading Tips]"
PayPal Checkout: How the New Solution Leads to More Sales [5 Reading Tips] With more than 425 million customers in over 200 markets worldwide, PayPal is one of the big players in the digital payment sector and inspires e-commerce shoppers across all industries with its commerce solution »PayPal PLUS«. In Germany alone, the payment service provider has won over around 29 million potential customers. dotSource also implemented the … Continue reading "PayPal Checkout: How the New Solution Leads to More Sales [5 Reading Tips]"
Migration to Adobe Commerce: How the Media Company Axel Springer SE Makes Its Digital Portfolio More Future-Proof with the Modernised Lesershop24 [Success Story] Media companies and publishing houses have long since arrived in the digital age. Whether it is the latest news on a smartphone, flexible subscription models or clearly structured media libraries: customers expect fast, uncomplicated access to high-quality content. The media company Axel Springer, which worked with dotSource to make its online shop for subscriptions fit … Continue reading "Migration to Adobe Commerce: How the Media Company Axel Springer SE Makes Its Digital Portfolio More Future-Proof with the Modernised Lesershop24 [Success Story]"
Google Universal Analytics Will Be Discontinued: How to Ensure Your Data Is Properly Analysed [5 Reading Tips] Saying goodbye is never easy. In the case of Universal Analytics, it also involves a lot of effort. However, companies no longer have a choice because Universal Analytics will be discontinued as early as next year. According to current statistics, around 55.6 per cent of all website operators use Google Analytics. They should respond now … Continue reading "Google Universal Analytics Will Be Discontinued: How to Ensure Your Data Is Properly Analysed [5 Reading Tips]"
User Experience Design and Usability Optimisation: Four Examples of Optimal User Experiences [Best Practice] When meeting a new person, when visiting a place you have never been to before: first impressions have a significant impact on future decisions. In the digital world, the magic of the first moment is even more crucial because you can always find the service or product you are looking for somewhere else. If they … Continue reading "User Experience Design and Usability Optimisation: Four Examples of Optimal User Experiences [Best Practice]"
Gamification: How Your Marketing Strategy Can Playfully Flourish [5 Reading Tips] Let the games begin. Companies that spice up their marketing campaigns with playful elements increase the loyalty of their customers by 41 and their brand awareness by 15 per cent. Whether it is a minigame, a quiz or an adventure gamebook: there are no limits to creativity. With the help of these innovations, some companies … Continue reading "Gamification: How Your Marketing Strategy Can Playfully Flourish [5 Reading Tips]"
Accessibility on the Web – Why It Will Become Mandatory for Digital Business by 2025 at the Latest [5 Reading Tips] It was a few years ago when the author of this text fell flat on her face. She got her bicycle tyres caught in tram tracks and ended up on the ground. Despite wearing a helmet, she lost an incisor, her face was covered with abrasions and one kneecap and one foot were broken. Ouch. … Continue reading "Accessibility on the Web – Why It Will Become Mandatory for Digital Business by 2025 at the Latest [5 Reading Tips]"
Data-Driven Marketing [New White Paper] Yesterday you were browsing an online shop for cat food and today you are seeing Whiskas ads on Instagram? Or maybe you are planning a trip to Saxon Switzerland and your feed is flooded with all-weather jackets as a result? And what about cookies on websites, do you accept or reject them? All this has … Continue reading "Data-Driven Marketing [New White Paper]"
SWIFT Exclusion: What It Means for German Companies and E-Commerce [5 Reading Tips] IBAN rings a bell with most people. So does BIC. But what exactly is SWIFT? While IBAN means International Bank Account Number, BIC stands for Bank Identifier Code. SWIFT is the system that banks use to communicate internationally. Russian banks were also part of this banking communication network – until two weeks ago. On Monday, … Continue reading "SWIFT Exclusion: What It Means for German Companies and E-Commerce [5 Reading Tips]"
Making Hybrid Events Visible: How Messe Erfurt GmbH Increased Its Visibility with the Digital Marketing Audit »dotCheck« – Even Without Face-to-Face Events [Success Story] Concerts, sports events, conferences, trade fairs – sounds like dreams of the past? One thing is clear: there is hardly any industry that has been hit as hard by the COVID-19 pandemic as the events industry. However, real business players are always looking for innovative solutions that are also future-proof – for example through hybrid … Continue reading "Making Hybrid Events Visible: How Messe Erfurt GmbH Increased Its Visibility with the Digital Marketing Audit »dotCheck« – Even Without Face-to-Face Events [Success Story]"
