What is needed for digital success? Let’s review the Handelskraft Conference 2016! Posted on 24. February 2016 | by Christian Otto Grötsch Foto: Matthias EimerThe Handelskraft Conference 2016 – #HK16 – was a high-voltage event from the beginning till the end. Supported by eventtool24 an astonishing location, the Classic Remise Berlin, provided the background for our conference for digital success, combining a magical mixture of retro motors and car design classics with urban industry modernity inspiring the almost 100 attendees, and putting the perfect frame to discuss and generate interesting debates about the present and future of digital commerce. Figures never lie: eleven sessions deepened the most trending digital-commerce topics, around 200 tweets generated a successful online exchange and four strong sponsor players: Adobe, FACT-Finder, ShopLupe andTrusted Shops. Let’s dive deeper into the conference’s topics, giving you an overview about the key trends of business success in digital commerce. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Retailers, listen: ‘Buy button’ everywhere leads to high conversation rates! [5 reading tips] Posted on 22. February 20161. July 2016 | by Sara Herrera © Robert Kneschke / Fotolia.com Mobile devices, especially smartphones, evolved from being a complimentary communication gadget to become an intrinsic part of shoppers’ lifes. Meanwhile, brands discovered the huge potential of smartphones being the best way to approach consumers and offer more personalized experiences and products instantaneously. In this context, Paypal aims to help retailers to increase mobile conversion rates with their promising platform Paypal Commerce striving to get an even bigger piece of the payment-cake. The use of mobile devices has been expanded so far in the last years and different prognoses indicate its continuous growth in terms of market share, penetration and turnover. In Germany, there are already 46 millions of smartphone users and market researchers expect for 2019 more than 55 million users. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Shopping experience that rocks: dotSource adjusts MUSIC STORE’S amplifiers. Posted on 16. February 20161. July 2016 | by Sara Herrera © Ana Blazic Pavlovic / Adobe Stock Musicians know the nebulous phrases when striving for perfect and unique sound. The Guitar’s not muddy enough. The kick drum is too punchy. The sizzle in the high ends must sound like an 80s Roland Synth. Unsurprisingly, MUSIC STORE’s requirements were ambitious: Transmit Rock’n’Roll wherever you are at its best performance! MUSIC STORE is one of the ten largest music retailers worldwide. This retailer offers everything needed live on stage, in the studio, or at home. The online shop Musicstore.de satisfies demanding and ambitious artists, producers, and professionals in more than 30 countries and 10 languages, with a wide range of products such as instruments, sound and lighting systems, stage, studio, and DJ equipment, as well as sheet music and accessories. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
Virtual reality shopping experiences, the disruptive 2016 trend [5 Reading tips] Posted on 15. February 20161. July 2016 | by Sara Herrera © bizoo_n / Fotolia.com Living experiences beyond the real world and feel yourself inside the game. It seems 2016 will be the year in which virtual reality is taking shape, not only in the videogames sector but also in business, like Volvo and Media Saturn are currently doing. The tech majors such as Samsung and Google have been working for the last two years on it and some rumours suggest that the latter will release its new VR glasses by the end of the year. Against every expectation, indicated by the poor market share Google Glass could gain, VR hardware can be extremely useful for business and especially can help brick and mortar stores in their way towards the digitalization. At the same time, shoppers would be able to live a completely intense and unique shopping experience in 3D using their five senses without leaving home. That’s why companies are starting timidly to test this technology. Continue (4 vote(s), average: 4.00 out of 5)Loading... Categories Reading Tips of the Week
“Investing in traffic generation is pointless when too few visitors can find the right product” – Interview with Handelskraft Speaker Daniel Planert from FACT-Finder Posted on 11. February 20161. July 2016 | by Sara Herrera Nowadays, when people need answers they often do not read books or ask their relatives, they just go straight away to google it. No matter the question you drop, the search engine always gives you some feedback and consequently people are more happy and convinced. Daniel Planert, Partner Manager of FACT-Finder Because of the strong competition, the same scenario has also transferred to online shops. An on-site search solution is gaining importance not only to stand out the crowd but also to address the need to give instantaneously answers to the customers; especially when they do not know exactly which product they are looking for and just have a vague idea. That is how a quality on-site search can be the passport to obtain a purchase and to gain a satisfied customer. This solution can guide the customer to the right product and help finally to choose the most suitable product and value for money in the blink of an eye: name, photo, amount of available items, price and color options. Quick inspiration, selection and order placed. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Interviews
High-tech startups reinvent lingerie industry squeezing the advantages of digitalisation [5 Reading tips] Posted on 8. February 20161. July 2016 | by Sara Herrera Screenshot: ThirdLove’s philosophy Too tight. Too loose. Too small. Too big. Uncomfortable. Longer straps, ugly marks. No pain, no gain. This is the perfect illustration to describe the big frustration during the customer journey of many women pursuing the dream bra. Spending hours in a fitting room fitted and measured by a stranger to end up empty-handed. However, this annoying reality can be a matter of the past. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
dotSource presents a multimedia trip through 10 years of digital success Posted on 5. February 2016 | by Sara Herrera Warning: Undefined array key 0 in /var/www/html/wp-content/themes/dotsource/functions.php on line 1104 dotSource turned 10 years old exactly one month ago and, as a culmination of this important date for us, we have booked for you this journey, that has as a next stop our fabulous birthday party, with a big cake included, of course, prominent guests and a distinctly fresh and innovative spirit along the different spaces of our headquarters in Jena. Meep Meep! Are you ready for the trip? We present you a dynamic and energised office tour through our ten year history which will make you understand the pillars on which our digital success has been built and especially where we are heading! So, fasten your seat bells, open your eyes and off you go! Knock Knock! Don’t think this journey has finished. The year has just started so please don’t switch off… next stop… #HK16 Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
“The fast processing of returns will gain importance not only for retailers” – Interview with Handelskraft speaker Oliver Dahms from DAHMS solutions GmbH Posted on 4. February 20161. July 2016 | by Sara Herrera Photo: Oliver Dahms, CEO of DAHMS solutions GmbH Navigate. Choice made. The shopping cart is full and the order just placed. Success. However, sooner or later, the story turns round. Items returned. Consequence: unhappy customers. Disaster and a big headache, for both shoppers and retailers. However, the same reality can be treated from a different broader perspective only reading between the lines. There are many reasons behind a return. The majority of times, retailers themselves are responsible. However, the retailer is indeed the only one who has the tools to bring out the positive side of this critical situation, managing product costs and product availability, displaying the most clear and correct information of every product, and offering multiple and faster solutions to always value and satisfy customers. In a recent interview, Oliver Dahms, CEO of DAHMS solutions GmbH, has shared some first approaches on the current trends in returns management and how returns can become the goose that lays golden eggs too. He will host a session on this topic at our Handelskraft Conference 2016, so you can get whole insights on Thursday, February 18. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Content is K(l)ing – New Blogger on Board Posted on 1. February 20161. July 2016 | by Christian Otto Grötsch Photo: dotSource GmbH | Ebenbild Hi, I’m Oliver Kling. I haven’t introduced myself yet and want to catch up on this now. For 21 days now I’ve been calling the dotSource marketing team my new professional home. I am here to x-ray the colourful and speedy world of digital commerce in all its facets on handelskraft.de and handelskraft.com together with my colleague Sara. We know that we’re following in big footsteps, but we are brave enough to face this challenge. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
“I don’t know any company that is more customer-friendly than Amazon. That’s the crucial competitive advantage” – Interview with Handelskraft Speaker and E-Commerce Consultant Adrian Hotz Posted on 28. January 20161. July 2016 | by Sara Herrera Adrian Hotz, founder of Adrian Hotz E-Commerce-Beratung Is it a bird? Is it a plane? No, it’s Superman! What the world saviour from planet Krypton is to the league of superheroes, Amazon is to online retail. Is it a retailer? Is it a marketplace? Or is it a world-dominating system? Whatever the answer might be, there’s no name closer related to the concept of online retailing and more positively rated than Amazon. This is the challenge for all other retailers. An apparently hopeless battle – David versus Goliath – for market shares and customers. What does that mean for all non-Superman online retailers? The good news is that they can still lead a successful existence as Batman, The Flash, or Wonder Woman. So there are indeed ideas how to coexist with Amazon. In an interview with Handelskraft, Adrian Hotz, founder of Adrian Hotz E-Commerce-Beratung and editor of www.insideecommerce.de, explains how the Amazon ecosystem attracts customers and what retailers can learn from this. He will host a session on this topic at our Handelskraft Conference 2016, so you can get the whole insights on Thursday, February 18. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories Interviews
