Handelskraft - The E-Commerce and Online Marketing Blog

Black Friday Madness: What do retailers need to look for? [5 Reading Tips]

20. November 201723. November 2017 | by Sara Herrera

It’s that time of the year, today officially starts Cyber Monday Week and all those great deals. But this week’s highlight will take place on Friday, November 24th, with the start of Black Friday. The end of November is synonymous with a strong Christmas spirit, uncontrollable shopping impulses, and “the best” offers. That‘s today’s normal in Germany, in Europe.

Black Friday ushers in the beginning of the hotly contested Christmas business and has become the biggest discount campaign in online sales throughout Germany. Every year since 2012, the phenomenon breaks all online sales records and boosts e-commerce.

In addition, the power and influence of the online giant Amazon, which has successfully introduced this habit in Europe, are likely to increase. But this stream can also be exploited for personal gain.

What do online retailers have to pay attention to, to succeed, and what can they do to oppose Black Friday?

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(4 vote(s), average: 5.00 out of 5)

Reading Tips of the Week

Customer loyalty and Blockchain: Björk’s latest experiment [5 reading tips]

13. November 201723. November 2017 | by Sara Herrera

Quelle: http://www.bjork.fr/ — Source: http://www.bjork.fr/

The term Blockchain is on everyone’s minds this year and is being thought of as revolutionary. It’s clear that the technology has great potential, but so far the topic is surrounded by unrealistic promises, many speculations, and content that’s on shaky ground. Today we would like to refer to the latest innovation from the experimental singer Björk. It’s not just about bitcoin, but also about customer loyalty, reward, and music.

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(2 vote(s), average: 5.00 out of 5)

Reading Tips of the Week

Real Sustainability in City Logistics? [5 Reading Tips]

6. November 201723. November 2017 | by Sara Herrera

Alisa Anton – unsplash.com

Thanks to the enormous growth of e-commerce, the amount of deliveries in the past few years has grown exponentially. In fact, a new parcel record is expected this holiday season. Additional new offers to speed up and simplify the last mile, like same-day delivery, delivery on the requested date or even one-hour delivery, coupled with the congestions of the roadways, are thus causing an alarmingly fast deterioration of air quality. Therefore, sustainable logistics are required.

What solutions and initiatives have the top delivery services already come up with?

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(4 vote(s), average: 4.75 out of 5)

Reading Tips of the Week

Digital skills: Where is the digital talent hidden? [5 Reading Tips]

30. October 201723. November 2017 | by Sara Herrera

In times of digital transformation, digital skills and new roles are needed. A rethinking of personnel policy and management has also become necessary. However, many companies only have a vague idea of what professional and personal qualifications applicants should be bringing.

A joint study by the Bundesverband Deutscher Unternehmensberater (BDU) and the Bundesverbandes E-Commerce und Versandhandel Deutschland e.V. (BEVH) came to the previous conclusion, by interviewing specialized personnel consultants.

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(3 vote(s), average: 5.00 out of 5)

Reading Tips of the Week

Thinking out loud: What the heck is up with the market? [5 Reading Tips]

23. October 201723. November 2017 | by Sara Herrera

Quelle: Photo by Rob Schreckhise on Unsplash — Source: Photo by Rob Schreckhise on Unsplash

Recently, I read that Zalando wants to get into the cosmetics business and Apple wants to build a car. Expansion and development: These tech giants, who have continued to max out their own dynamics of globalization and have a strong winning mentality, are becoming tired of developing new business models. Their dominance continues to grow. The rules of the game are always changing. How will the whole thing develop? Who is the current competition? What does do future look like?

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(2 vote(s), average: 5.00 out of 5)

Reading Tips of the Week

4 SEO trends to keep you up to date [5 Reading Tips]

9. October 201723. November 2017 | by Sara Herrera

Quelle: Charlz Gutiérrez De Piñeres - Unsplash — Source: Charlz Gutiérrez De Piñeres – Unsplash

Despite the massive use of social media channels and the development of new marketing technologies, search engine optimisation (SEO) continues to play an important role. As virtually all of today’s consumers always have a search engine available in their pocket, it is more important than ever that companies are always available to their customers, when and where they are needed.

However, to successfully position yourself, it is important to identify which factors SEO strategies advance, and which SEO trends and principles evolve over time. For example, effective SEO is no longer just about the number of keywords and their optimisation, but also the ability to tell a complete story. To reach this goal, we’ll show you which trends should necessarily become a part of your SEO strategy.

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(2 vote(s), average: 5.00 out of 5)

Reading Tips of the Week

Are businesses ready for artificial intelligence? [5 Reading Tips]

25. September 201720. November 2017 | by Sara Herrera

Quelle: gratisography.com — Source: gratisography.com

The term artificial intelligence, also known as AI, has been gaining momentum in the last 12 months. Many knowledgeable voices remind us every day of its potential (and dangers) to change the world in our private and public lives as we know it. Gartner predicted the key tech trends for 2017 earlier this year, and at that time, AI combined with machine learning was named one of the most vital technologies of the year.

Since then, many solutions have come to the market that enable companies to implement potential applications for customer satisfaction and effective organisational processes such as: autonomous vehicles, robots, virtual assistants, smart consultants, personalised offerings, predictive analytics and maintenance, and much more.

It seems like AI is ready for business, but are businesses ready for AI?

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(1 vote(s), average: 5.00 out of 5)

Reading Tips of the Week

WhatsApp Business – potential for companies [5 Reading Tips]

18. September 201720. November 2017 | by Luise Beyer

There has been, for quite some time, speculations about the business functions of the WhatsApp messenger app. Now it’s official – the company recently announced on its blog: »Building for People, and Now Businesses«. With this, WhatsApp will finally start to make some money. However, the messaging service is turning its back on Facebook’s typical business model and opposes monetisation through advertising. Instead, the business customers should pay for its use.

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Reading Tips of the Week

Mobile commerce needs more mobile payment initiatives, like these three! [5 Reading Tips]

11. September 201720. November 2017 | by Sara Herrera

Quelle: Mastercard & Fitbit — Source: Mastercard & Fitbit

In China, mobile commerce is already a part of everyday life. 82 percent of the revenue from the last “Singles Day” was generated via mobile devices. Customers in this market love to make purchases using their smartphones; especially for small transactions at places like food stands via Alipay or Tenpay (the Alibaba and WeChat e-wallets). This is possible by scanning the QR code posted on the stand. The role mobile commerce plays in China is an ideal model for every western front runner who also wants to participate.

The question is: when could this scene take place in Germany?

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Reading Tips of the Week