Advertising displayed for the individual user – we’ve got that already: the Google display network is still doing good work. But with the advertising network Atlas, Facebook also wants to display advertising…everywhere, not just on users’ newsfeeds. However, personalised advertising requires information on the user. Isn’t it practical that Facebook knows more than the name of 1.2 billion people?
Happily, e-commerce is not limited to German speaking countries, but is a global branch. This is why reaching English speaking Handelskraft fans in the future is so important to us. We are now regularly publishing articles on Handelskraft.com with the help of our professional translator Ruth Barratt-Peacock.
Electronic sport – e-sport – is a phenomenon, something incomprehensible for many people. The typical cliché: darkened back rooms, the only source of lights are the LED monitors, humming computers, a kettle and 5 minute tureen food at the ready, which is washed down by energy drinks. The marketing and e-commerce branches should say goodbye to these clichés as quickly as possible.
Are the movers and shakers of the digital world always hungry, or do they want to convince us that digital transformation is healthy by virtue of association?
Cars are already driving-computers. But digital transformation will influence the pleasure of driving in the future even more strongly. There are already attempts to warn drivers with live traffic services and offer them alternative routes. Google has gone a step further with the self-driving car – a car which is steered by a computer.
The digital transformation isn’t just part of our new Whitepaper. A look at your own desk also shows how much has happened since 1980.
The “clean desk policy” can be implemented this quickly!
What will happen next? Will the desk disappear and a person in wearable technology turn up? What are you betting on?
As I learned from Martin Groß-Albenhausen at the last Handelskraft B2B commerce breakfast, Google Shopping for Suppliers has been history since the 20th of June.
The B2B aspirations of Google (Google Shopping for Suppliers) and Amazon (Amazon Supply) don’t seem to have taken off as well as (even we) expected.
Who’d have thought? According to a study from bevh, trust still plays a central role in the selection of a webshop. Additionally, customers want to know when their package will arrive. If the order also reaches the customer on the delivery date provided, they are more than satisfied. Apart from this, further results of the study relate to the various purchasing behaviours of both sexes, as well as the way returns are taken for granted.
The trend towards individual and conscious consumption is not letting up among the social classes with buying power. At lot of time is invested in product selection before each purchase, regardless how banal. After all, a purchase is more than a purchase – it is an expression of personal taste and even makes the purchaser happy, in that they are given the feeling of taking self-determined action. The trend towards comprehensive information is running through (almost) all branches and product categories. Dear L.O.H.A.S, the hipster consumer is coming!
The digital transformation of companies is increasingly manifesting itself in the marketing budget. Proportionally more and more is flowing into online measures and according to Bitkom this will keep increasing. According to a survey among marketing staff in ITK companies, on average five percent of the entire turn-over was spent on marketing measures in the current year. In the previous year it was 4,2 precent.
Especially online marketing is gaining importance. More than half of the companies questioned want to invest more in this area. On the agenda are: blogs (56 percent), the website (54 percent), social marketing (53 percent) and search engine marketing (52 percent).