Handelskraft - The E-Commerce and Online Marketing Blog

Internationalisation in E-Business: 7 Steps to Success Beyond Borders

26. July 202326. July 2023 | by Birthe Struffmann

Driving the internationalisation of your business is more attractive today than ever before. There are plenty of reasons for this. First and foremost, the constant advances in information technology and increasing mobility make it easier to operate on the international stage.

But is it really as uncomplicated as it seems? Probably not, since even the largest corporations sometimes plan their entry into a new market years in advance. If you want to drive the internationalisation of your business, this article will provide you with tips, tricks and the most important aspects to consider in your expansion plans.

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(11 vote(s), average: 5.00 out of 5)

E-Commerce

Strategic B2B E-Commerce: More Success in Your Digital Business

5. July 20235. July 2023 | by Birthe Struffmann

B2B E-Commerce_Handelskraft — Source: iStock/yoh4nn

The journey to business success is always a unique one. When it comes to B2B, i.e. business-to-business commerce, this statement is especially true. Here, customer relationships are more complex, requests more individual and expectations higher. To meet these requirements, B2B companies need a modern and, above all, holistic digital strategy.

In this article, you will learn how to implement modern B2B e-commerce strategies and which solutions are best suited to your company.

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(8 vote(s), average: 5.00 out of 5)

E-Commerce

KPIs in Digital Business: 5 Tips to Make Your Success Measurable

28. June 202311. December 2023 | by Franzi Kunz

KPIs for Digital Business Success — Source: Unsplash/ThisisEngineering

Data is abundant in the digital world. Companies gather, store and hoard it, but only a few really know how to use it. However, the right figures can be indispensable in helping you accurately assess your performance and uncover optimisation potential. What do you need to achieve this?

The right key performance indicators (KPIs)! Combined with the right strategy, these allow you to measure progress in your business processes and adjust your activities in accordance with your goals.

Find out in today’s article which KPIs play an important role in digital business and how you can strategically use them for your company!

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(7 vote(s), average: 5.00 out of 5)

E-Commerce

Handelskraft Trend Book 2023 »Digital Horizon« – Out Now!

26. June 202326. June 2023 | by Birthe Struffmann

Handelskraft Trend Book 2023 Out Now — Download the Handelskraft Trend Book 2023 »Digital Horizon« for free now!

Digital solutions make possible what was long considered impossible: faster processes, lower costs, greater customer loyalty – but not only that!

Companies that know how to take advantage of current business trends and put existing strategies to the test are resilient and capable of overcoming any challenges, no matter how daunting.

In our new trend book, we present the topics that will stand out on the digital horizon in 2023. With analyses and concrete practical examples, we provide you with food for thought and action regarding trends such as D2C, composable commerce and green IT. Download the Handelskraft Trend Book 2023 »Digital Horizon« for free now and secure a successful future!

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(6 vote(s), average: 5.00 out of 5)

E-Commerce

Mobile Apps as a New Sales Channel: Strategy and Design in 4 Steps

21. June 202321. June 2023 | by Birthe Struffmann

Source: Unsplash/UX Indonesia

They are our daily companions: mobile apps on our smartphones count our steps, manage our photos and give us suggestions on what to have for dinner and who to go out on a date with. Consumers have particularly grown to appreciate the benefits of shopping apps: do your shopping anywhere and at any time, whether on the train or between two espressos in your favourite café.

Over half of all online purchases are now made on mobile devices. In Germany, revenue generated with mobile apps almost doubled to more than 3 billion euros between 2018 and 2021 alone. Harness the potential of your own mobile app and take a decisive step towards an omnichannel strategy.

Companies like Sonderpreis Baumarkt lead by example – in this case with the »Macher« app. Their own mobile app helps them increase the availability of their services and provide their customers with further added value.

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(8 vote(s), average: 5.00 out of 5)

Brand Experience Customer Experience Design & Usability E-Commerce

User Research: How a User-Oriented Approach Contributes to Business Success

7. June 20237. June 2023 | by Franzi Kunz

Source: Pexels/Gustavo Fring

Without a solid foundation, even the most spectacular house will be of no use to you. It is the same with your design and development processes. Cool features and an exciting design are not effective if the users of your website expect something different. This is where user research projects come in, helping you get to know your users better and thereby creating a strong basis for all your digital endeavours.

Find out in today’s Handelskraft article how to pave the way for a real customer-oriented approach and which methods can help you in the process.

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(10 vote(s), average: 5.00 out of 5)

Customer Experience

Artificial Intelligence in Daily Business: How to Build Up AI Expertise Within Your Company

24. May 202324. May 2023 | by Birthe Struffmann

Artificial Intelligence Header — Source: iStock/mihailomilovanovic

Artificial intelligence (AI) cannot think for you. However, these technologies can help free up your mental capacity to explore new thoughts and put existing ones to the test. They allow you to use your potential to master new challenges by completing less demanding routine tasks more quickly. As a result, teams not only work 40 per cent more efficiently, but they also consider their work to be more fulfilling.

High-quality project results, a fast time to market and relaxed, happy employees. Is that not how working life should be? And it can be – if you actively foster AI expertise within your company and know how to use which tools in what situation.

Learn how dotSource is driving this development in companies and gain valuable tips for your business in this article.

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(11 vote(s), average: 5.00 out of 5)

Digital Strategy

MACH Alliance: For More Success in E-Commerce

17. May 202317. May 2023 | by Franzi Kunz

MACH Alliance Handelskraft Header — Source: iStock/Rawpixel

What makes a digital agency successful? The service portfolio? The know-how? The expertise? The references? Yes, these things are important. But above all: The people and how they work together. Whether within their teams, with clients or with partners.

Successful digital agencies build on strong partnerships. By people. With know-how. With expertise. Which is why we are all the more excited to be able to strengthen our position in the area of partnerships as of today. Effective immediately, dotSource is an official partner of the MACH Alliance. A large step for us, and a (further) large benefit for our clients.

Learn more about which benefits these are and what is behind the MACH Alliance in today’s Handelskraft article.

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(10 vote(s), average: 5.00 out of 5)

E-Commerce

Multi-Stream Project Management: Driving Digital Transformation with Simultaneous Projects

16. May 202316. May 2023 | by Franzi Kunz

If you want your company to become a digital pioneer, just having an online shop or being active on social media is no longer enough. Great digital offers are much more complex!

It starts with a suitable IT system architecture to ensure that your company’s processes are as efficient as possible and encompasses everything up to an appealing design across all your channels.

This will probably lead to your company tackling multiple digital projects at once to perfectly keep up with the ever-changing world of e-business. However, managing several projects comes with its own challenges.

That is exactly why dotSource has developed the »Multi-Stream Project Management« framework. It makes this job a lot easier and lets you optimally utilise the synergies between projects.

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(12 vote(s), average: 5.00 out of 5)

Digital Strategy

SEO and Digital Accessibility: Three Good Reasons to Optimise Your Website

3. May 202322. May 2023 | by Franzi Kunz

Are SEO and digital accessibility compatible with each other? Absolutely – it’s a match! Your website is going to love this pairing.

Most of you know that optimising your website for search engines is important. But one point that is often overlooked is the reduction of barriers for everyone. Seriously – everyone.

The brilliant thing about the interplay of digital accessibility and SEO is the emerging synergy effects. An accessible website has a positive effect on user experience, which in turn reflects positively in search engine rankings.

With the following three examples, we will show you how the combination of SEO and digital accessibility can boost your website to the top of the search results.

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(13 vote(s), average: 5.00 out of 5)

Customer Experience