User Experience Design and Usability Optimisation: Four Examples of Optimal User Experiences [Best Practice] When meeting a new person, when visiting a place you have never been to before: first impressions have a significant impact on future decisions. In the digital world, the magic of the first moment is even more crucial because you can always find the service or product you are looking for somewhere else. If they … Continue reading "User Experience Design and Usability Optimisation: Four Examples of Optimal User Experiences [Best Practice]"
Data-Driven Marketing [New White Paper] Yesterday you were browsing an online shop for cat food and today you are seeing Whiskas ads on Instagram? Or maybe you are planning a trip to Saxon Switzerland and your feed is flooded with all-weather jackets as a result? And what about cookies on websites, do you accept or reject them? All this has … Continue reading "Data-Driven Marketing [New White Paper]"
Brand Experience in the Energy Industry: TEAG Thüringer Energie AG Opts for Multi-Stream Project to Create a Strong Brand Identity [Success Story] Electricity, gas, heating – for many people, these words probably evoke unpleasant associations such as »bill« or »ancillary costs«. The brand new success story of our client TEAG Thüringer Energie AG shows that this does not have to be the case. Together with the dotSource UXD and digital marketing experts, the company further developed its … Continue reading "Brand Experience in the Energy Industry: TEAG Thüringer Energie AG Opts for Multi-Stream Project to Create a Strong Brand Identity [Success Story]"
Making Hybrid Events Visible: How Messe Erfurt GmbH Increased Its Visibility with the Digital Marketing Audit »dotCheck« – Even Without Face-to-Face Events [Success Story] Concerts, sports events, conferences, trade fairs – sounds like dreams of the past? One thing is clear: there is hardly any industry that has been hit as hard by the COVID-19 pandemic as the events industry. However, real business players are always looking for innovative solutions that are also future-proof – for example through hybrid … Continue reading "Making Hybrid Events Visible: How Messe Erfurt GmbH Increased Its Visibility with the Digital Marketing Audit »dotCheck« – Even Without Face-to-Face Events [Success Story]"
Cloud Services: Agile Digital Solutions for Agile Companies [Best Practice] Whether it is our client myAGRAR relying on Microsoft Azure as a cloud service provider for its B2B and B2C multi-client platform, the long-established company TROX from the Lower Rhine region moving towards an agile future with Amazon Web Services or BayWa AG placing its trust in Germany’s leading multi-cloud data service provider plusserver – … Continue reading "Cloud Services: Agile Digital Solutions for Agile Companies [Best Practice]"
»Artificial Intelligence« – 25 Use Cases to Succeed with AI [New White Paper] Research on this topic was conducted decades ago, but it is only today that everyone is talking about it: artificial intelligence (AI). But what is AI – and what is it not? » Artificial intelligence seeks to make computers do the sorts of things minds can do. « Margaret Ann Boden This definition of AI … Continue reading "»Artificial Intelligence« – 25 Use Cases to Succeed with AI [New White Paper]"
Handelskraft Turns 15! We (Continue To) Celebrate. Yes, you have read that right. We are still celebrating – or celebrating once again, depending on how you look at it. While some people are still struggling to deal with the aftermath of the holidays, we are starting the new year with full vigour. Well, at the tender age of 15, we were much … Continue reading "Handelskraft Turns 15! We (Continue To) Celebrate."
Salesforce Service Cloud and Marketing Cloud in the Tourism Industry: Making Individual Dream Holidays Come True with Berge & Meer [Success Story] Long beaches, plunging waterfalls, high mountains, exotic weekly markets – those plagued by wanderlust are looking for their dream holiday. The direct tour operator Berge & Meer has been making customers’ dream holidays come true for more than 40 years. The company from the Westerwald region offers high-quality round trips, adventure tours, combination trips and … Continue reading "Salesforce Service Cloud and Marketing Cloud in the Tourism Industry: Making Individual Dream Holidays Come True with Berge & Meer [Success Story]"
»Migration in E-Business« – Options, Tips and Opportunities for Migrating Systems [New White Paper] Applied for a new electricity and gas connection? Told everyone about your new address? Packed countless boxes? What we are talking about? About moving. It may be exhausting, but it is often the right step towards a better life with more opportunities for development. In IT, it is pretty much the same: migrations often work … Continue reading "»Migration in E-Business« – Options, Tips and Opportunities for Migrating Systems [New White Paper]"
USV Jena e. V. Not Only Innovative in Terms of Sports: How the Sports Club Efficiently Connects Employees and Members with Salesforce Sales Cloud [Success Story] Who says that data is only the new oil in e-commerce and that excellent service only makes a crucial difference in digital business? In other areas of life and business, users can benefit from modern and powerful CRM software as well, for example when managing members in large sports clubs. Digital networking also makes a … Continue reading "USV Jena e. V. Not Only Innovative in Terms of Sports: How the Sports Club Efficiently Connects Employees and Members with Salesforce Sales Cloud [Success Story]"
