Digitising marketing, sales and service processes is a must. Good advice is worth its weight in gold if you want to do this successfully in the long term. In addition to the know-how and expertise that digital consultants bring to the table, it is important to always keep an eye on current trends – be it on a technological level or with regard to consumer behaviour. We regularly summarise all observations on this topic as well as expert tips here.
An all-round successful event is how you could sum up the ECC-Forum “Experience and Service in (Online)Trade”, which took place in Cologne yesterday. The weather gods must be soccer fans, because the sun only shone on the concrete block building. This made the terrace, and of course the view of Cologne, all the more tempting. … Continue reading "Porsche, Porno, Upholstery: a look back at the ECC-Forum 2015"
Thuringia (and especially Jena) doesn’t have to hide! That much was clear after the last Handelskraft e-commerce breakfast for 2014. Together with 15 local traders and manufacturers, we discussed the future of e-commerce with Jochen Krisch. We talked about more than just Amazon or even e-commerce in general. After all, the challenges are growing well … Continue reading "A Big Thank You for a Wonderful First Jana E-Commerce Breakfast"
What drives traders and manufacturers in an Amazon world? Which USPs can you still trump with? The Handelskraft breakfast in Zurich was a platform for lively conversation on the challenges of an Amazon world. Online shop operators in Switzerland also have to prepare for the possible entrance of Amazon. We were privileged to great well-known … Continue reading "Retrospective of the Handelskraft e-commerce breakfast in Zurich"
Now that startups, such as Outifttery and Modomoto, have well established male dominated model curated shopping, Kisura is the start of personal shopping services exclusively for women. We were especially interested in how this business model was adjusted for a female target group, a target group well known to be one of the final puzzles … Continue reading "Consulting and Inspiration First: an Interview with Kisura"