Retail Media: What Advantages Does the New Business Model Offer Retailers? [5 Reading Tips]

Ads on trains, banners in weather apps or digital billboards on the way to the next appointment – advertising messages are simply overlooked or even perceived as annoying in everyday life. When customers visit an online shop or a retail store, however, they already have the intention to buy something and are much more receptive … Continue reading "Retail Media: What Advantages Does the New Business Model Offer Retailers? [5 Reading Tips]"

Salesforce Service Cloud and Marketing Cloud in the Tourism Industry: Making Individual Dream Holidays Come True with Berge & Meer [Success Story]

Long beaches, plunging waterfalls, high mountains, exotic weekly markets – those plagued by wanderlust are looking for their dream holiday. The direct tour operator Berge & Meer has been making customers’ dream holidays come true for more than 40 years. The company from the Westerwald region offers high-quality round trips, adventure tours, combination trips and … Continue reading "Salesforce Service Cloud and Marketing Cloud in the Tourism Industry: Making Individual Dream Holidays Come True with Berge & Meer [Success Story]"

»Migration in E-Business« – Options, Tips and Opportunities for Migrating Systems [New White Paper]

Applied for a new electricity and gas connection? Told everyone about your new address? Packed countless boxes? What we are talking about? About moving. It may be exhausting, but it is often the right step towards a better life with more opportunities for development. In IT, it is pretty much the same: migrations often work … Continue reading "»Migration in E-Business« – Options, Tips and Opportunities for Migrating Systems [New White Paper]"

Hybrid Conferences: Why Analogue Events Will Always Be an Experience [5 Reading Tips]

Remember when it was completely normal to invest two full working days in attending a one-day conference? Planning arrival and departure, checking the venue, booking a hotel room. After nearly one and a half years in pandemic mode, the organisational tasks before starting a trip almost seem a little disconcerting. Working from home and only … Continue reading "Hybrid Conferences: Why Analogue Events Will Always Be an Experience [5 Reading Tips]"

USV Jena e. V. Not Only Innovative in Terms of Sports: How the Sports Club Efficiently Connects Employees and Members with Salesforce Sales Cloud [Success Story]

Who says that data is only the new oil in e-commerce and that excellent service only makes a crucial difference in digital business? In other areas of life and business, users can benefit from modern and powerful CRM software as well, for example when managing members in large sports clubs. Digital networking also makes a … Continue reading "USV Jena e. V. Not Only Innovative in Terms of Sports: How the Sports Club Efficiently Connects Employees and Members with Salesforce Sales Cloud [Success Story]"

Remote Business: Best Practices for Remote Work, Online Events and Online Training [New White Paper]

The world is upside down because of something that can only be seen under the microscope. In the working world, however, COVID-19 accelerates changes that started long before the pandemic – and that cannot be undone once the global dangers of this virus are gone. As terrible an occasion as it is, as innovative are … Continue reading "Remote Business: Best Practices for Remote Work, Online Events and Online Training [New White Paper]"