Tech Trends 2020: Double Feature, Part I [5 Reading Tips] Posted on 13. January 202025. October 2021 | by Sara Herrera Photo by PixxlTeufel from Pixabay A new year is always a chance to open up new horizons, implement new business ideas and develop innovations. In order to fulfil these resolutions, it is mandatory to identify the technologies that have development potential and to understand which effects they can have on the digital economy and society. For this reason, we have already published an entire series of articles on Handelskraft, in which we discuss key topics such as artificial intelligence, marketing, SEO, user experience, social media, customer relationships and product data. (Tech) trends alone do not create innovation. The symbiosis of humankind, space and technology is what makes a digital strategy successful. This is why we will present and explain in our Handelskraft double feature which strategic tech trends are the key to digital success in 2020 according to Gartner and how people can use these for their respective field of application. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Data-Driven Business Design & Usability Digital Marketing E-Commerce Marketing Automation Reading Tips of the Week
»Organisations and brands that implement trends are also determining customer expectations« – Handelskraft speaker Delia Wieser interview Posted on 20. March 201913. December 2021 | by Sara Herrera Source: dotSource At the beginning of the year, trends are a recurring theme. But what are trends and where do they come from? How can we recognise them and what are they good for? Trends open up business opportunities, but in order to benefit from them, you need to go deeper, observe attitudes, opinions, and habits and understand changes. This is the only way dealers, manufacturers and brands can deliver what consumers want, even before they know it. Delia Wieser (formerly Dumitrescu), the co-author of the book Trend-Driven Innovation, explains in her exciting opening keynote speech at Handelskraft Conference 2019, how companies are coming from the many trends to business-specific innovation. In order to bridge the time until the conference without having to forego trend input, today interviewer Wiesle, lead architect at TrendWatching, used exclusive use cases to reveal exclusively what lies behind the megatrends and how to use them to create their own digital business strengthens. Continue (15 vote(s), average: 5.00 out of 5)Loading... Categories Digital Consulting Interviews
»Using trends – spotting them and acting on them – can be a simple and powerful way for businesses to use change to their advantage« – Handelskraft Speaker David Mattin in Interview Posted on 1. February 20181. February 2018 | by Sara Herrera David Mattin (Graphic: dotSource) At the Handelskraft Conference on the 20th of February 2018 so many new paths to successful retail will be discussed. With trends, best practices, and new impulses, we want to talk about real business and tell real stories about the digital reality and its challenges. This reality is deeply influenced by the change and the increasing automation and digitising of all processes and relationships in everyday life. As a result, communication between consumers and brands will continue to evolve, increasing customer demands and expectations. In fact, David Mattin (TrendWatching) will tell us in his session at Handelskraft Conference 2018 «Digital Innovation for Humans – Four Digital-Fueled Consumer Trends for 2018 and Beyond» how crucial AI will be in a connected world and how to cope with the flood of new innovations and mega-trends we can all use on a daily basis, use them to strengthen our own company. But even this new status quo has effects that companies should not ignore. In an interview with Handelskraft, David Mattin explains which consumer trend will be particularly influential in 2018 and why retailers should keep an eye on them. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories Interviews
