Advising Customers in Online Shops: How to Generate More Sales with Digital Customer Service [5 Reading Tips] Posted on 5. September 202213. September 2022 | by Birthe Struffmann Source: Unsplash/LinkedIn Sales Solutions Online shopping and individual consulting are no longer mutually exclusive. Live chats, video consulting, guided selling and the like support customers in selecting the right products. This leads to shop visitors actually completing their purchases and fewer orders being returned. One in five online shoppers has already made use of digital customer service offerings. Consulting via phone or e-mail is still the most popular. Thanks to increasing digitalisation, however, there are also other methods such as chatbots, video consulting and guided selling that provide individual customer experiences, which are more familiar from brick-and-mortar retail, online as well. All it takes is a clear strategy that takes into account the product portfolio of the online shop and the requirements of the target audience. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Reading Tips of the Week
Puuh, I cannot decide, help me to choose! [5 Reading Tips] Posted on 25. July 201627. July 2016 | by Sara Herrera Source: pexels.com Retailers are increasingly striving to offer a wide assortment of products and services online. They organise their long and varied product lists by categories and enable filters to guide shoppers on their trip towards their desired product or service. However, in this spiralling dynamic focused on prices and big assortments, e-retailers have left something essential behind: the shopper’s feeling against such amount of information. Shoppers have passed from the initial enthusiasm of having a completely new world of possibilities to feeling overwhelmed with such amount of similar products to choose from. They get lost, feel paralysed and don’t complete the purchase. In order to respond to this new challenge, a new wave of personalisation features as well as new perspectives around this cutting-edge topic are hitting the net, offering the connected and technological shopper a more individualised experience that meets their needs much better. To do so, it is fundamental to gain a deeper understanding of their needs and, of course, to put them at the centre of every subsequent strategy, what means in the end, to do need-based business. But how? Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
