More than a USP: Emotionalisation in E-Commerce Posted on 24. July 2014 | by Christian Otto Grötsch Photo: Bert Kaufmann When it comes to animating customers, the key word ‘emotionalisation’ is often heard in e-commerce. Whenever it is about conjuring a smile to the customer’s lips, the buzz word comes up most often by pure players, such as Fab (“smiles guaranteed”). But why? It is because we want to get rid of the image of the tech orientated e-commerce enterprise? Naturally an emotional shop provides higher recognition value, awakens enthusiasm and the desire to browse, and raises conversion. Identification and customer connection may even come out of it. Continue (No Ratings Yet) Loading... Categories E-Commerce
“Mobile Effects” Study shows mobile status quo in Germany Posted on 24. July 2014 | by Christian Otto Grötsch “Is your mobilephone a smartphone?” Second Screen, tablet commerce, browsers vs apps – trends and topics in mobile web are still unchartered territory. In addition, the divide between the possibilities and the actual acceptance rate in Germany is increasing further. Not without reason, on regital.de Hagen Fiskeck asked if we will become a country of mobile development Continue (No Ratings Yet) Loading... Categories E-Commerce
Deploying Mobile End Devices in B2B Posted on 1. July 2014 | by Christian Otto Grötsch The growing spread of mobile end devices has permanently influenced the B2B sector. Already today, for instance, smartphones are not to be wished away from the everyday workday of tradesmen, whether as a navigation device, digital spirit level, or an electronic logbook. Thanks to the camera, photos of equipment in need of repair can be taken; operation manuals and invoices can be downloaded via QR code. With the “Pro App” Grohe offers installation videos, spare parts information, FAQs, Broschures, catalogues and a loyality programme. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Fashion trade: how are young people shopping? Posted on 1. July 2014 | by Christian Otto Grötsch Photo: Justine Reyes Where have all the teenagers gone? This was how the New York Times headlined recently. It is high time to focus on the young target groups. How are young people shopping? Why are American retailers struggling at the moment and what is the situation with developments in Germany? Continue (No Ratings Yet) Loading... Categories E-Commerce
Modemeister is Offline [Curated Shopping] Posted on 1. July 2014 | by Christian Otto Grötsch Germany’s ‘Dressing Men Well’ – Three start-ups took in the lead in this mission in 2012: Modemeister, Modomoto and Outfittery. Now it is all over for Modemeister; the site is closed. This step is not entirely surprising; with three competitors, the start-up idea was overcrowded from the beginning. Further competition came in 2013 with 8select (for business) and Kisura (for women). Continue (No Ratings Yet) Loading... Categories E-Commerce
Furniture Buyers Want Multichannel Offers Posted on 1. July 2014 | by Christian Otto Grötsch Photo: Kevin Dooley The internet is becoming a store, that much was clear at the end of 2013. But even if virtual furniture shopping has become part of everyday life – according to Bitkom, 23 percent of internet users had purchased furniture or furnishings online at the beginning of 2013 – this still isn’t possible without some kind of visit to the furniture store. According to eBay study – Zukunft des Handels – it is important for three out of four consumers think that furniture distributors offer their products stationarily as well as in the web. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Sustainability movtives customers to change Posted on 1. July 2014 | by Christian Otto Grötsch Photo: Andreas Klinke Johannsen The national association of e-commerce and shipping trade Germany (bevh) started an initiative for the topic sustainability this year. According to the association, around 35 percent of all member companies are already committed to sustainability and accept corporate responsibility for the environment and for society. The associated task force has already met: Continue (No Ratings Yet) Loading... Categories E-Commerce
Selfie made easy Posted on 1. July 2014 | by Christian Otto Grötsch Warning: Undefined array key 0 in /var/www/html/wp-content/themes/dotsource/functions.php on line 1070 Admittedly, it can be hard work coping with everyday life, while snapping the obligatory selfies along the way. Not for long- thanks to the selfie bot, constantly showing your best side has never been easier. The gently floating robot circles around you continueally and uploads photos directly to facebook. Continue (No Ratings Yet) Loading... Categories Net Find of the Week
6 Challenges for online shops in B2B e-commerce Posted on 24. June 2014 | by Christian Otto Grötsch What does an online shop in B2B have to be able to offer? What differentiates B2B e-commerce from B2C? The basic criteria can be summarised as six challenges: The shop is aimed at smaller, homogenous user groups B2B shops are often used by the same customers for the same products The emphasis is therefore on finding the product and completing the order quickly. Compared to B2C, time saving functions such as savable wish lists, are more important than design. Continue (No Ratings Yet) Loading... Categories E-Commerce
4 Ideas for more Personalisation in E-Commerce Posted on 23. June 2014 | by Christian Otto Grötsch Photo: Intel Free PressThe trend towards personalisation in e-commerce is picking up speed. It isn’t just been about location anymore. Customer address, as well as prices and products shown in the shop are increasingly being adjusted according to the situation and preferences of the customer. For instance, shops are optimised for the gender shopping there most often, prices change according to time, day, and wallet size, and the weather is taken into account on electronic billboard advertising. Continue (No Ratings Yet) Loading... Categories Design & Usability