Fab have once again dared a change in business model, which has been declared a new beginning. This can now be seen in their shop: gone is the trendy kitsch, along with the funny home accessories. Instead, a “partner for sophisticated tailored furniture solutions” awaits the visitor.

Their competence for shelving and table systems is all that remains.

When it comes to animating customers, the key word ‘emotionalisation’ is often heard in e-commerce. Whenever it is about conjuring a smile to the customer’s lips, the buzz word comes up most often by pure players, such as Fab (“smiles guaranteed”). But why? It is because we want to get rid of the image of the tech orientated e-commerce enterprise? Naturally an emotional shop provides higher recognition value, awakens enthusiasm and the desire to browse, and raises conversion. Identification and customer connection may even come out of it.

“Is your mobilephone a smartphone?” Second Screen, tablet commerce, browsers vs apps – trends and topics in mobile web are still unchartered territory. In addition, the divide between the possibilities and the actual acceptance rate in Germany is increasing further. Not without reason, on regital.de Hagen Fiskeck asked if we will become a country of mobile development