Videos: the next influential tool in online marketing? [5 Reading Tips] Posted on 11. April 20161. July 2016 | by Sara Herrera © Donald Tong / Pexel Videos have a special power – they generate more intense reactions and emotions to every viewer. Moving images provide more information than pictures and obviously even more than a thousand words. It is considered one of the most effective media to increase customer engagement. However, it is still one of the most underestimated ones by businesses. I say ‘still’ because some indicators suggest change in the digital ecosystem regarding video content marketing. YouTube and Periscope have a new strong competitor: Facebook , who last week launched a dedicated hub for watching Live and recorded videos in its mobile app. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Attention: ‘Chat Bots’ might disrupt the social ecosystem Posted on 5. April 20161. July 2016 | by Sara Herrera © Igor Yaruta – Fotolia The mobile commerce growth is dragging social media channels to a more relevant position within the marketing and sales strategies of every retailer. The customer is king in this digital panorama where personalization, curated shopping experiences, dash buttons and immediacy join together to come up with the term Instant Commerce as one of the pillars of the current social commerce trends. What’s next? The ultimate trend in this area might be the so called ‘Chat Bots’ that are integrated in messaging platforms where the user’s experience is beyond texting, offering multiple services, such us making payments, booking a table or playing games. Their main advantages are its low price, its simplicity and its ubiquity. Chat Bots are about to disembark strongly than ever in the digital West by Facebook. Will be the predictions fulfilled? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
SEO: typing or speaking? That’s the question! [5 Reading Tips] Posted on 4. April 20161. July 2016 | by Sara Herrera © Sergey – Fotolia Consumers are regularly turning to their mobile devices to search. Basically, typing keywords in a browser and instantaneously getting a list of results doesn’t differ from the desktop experience. The various search results match pretty well with their questions and let them find, in the majority of cases, the perfect answer. However, the emergence of virtual personal assistants and voice recognition technology like Siri, Google Now, Cortana or Alexa might change the way consumers interact with their devices leading to re-think SEO requirements. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
The future of payment is cash-free [5 Reading Tips] Posted on 21. March 20161. July 2016 | by Sara Herrera Sergio Uceda The act of paying is becoming cashless and invisible. The reason: the digitization of all processes in which the banal act of exchanging money for goods is involved and the emergence of streamlined payments, mobile payments, and cryptocurrencies. The rise of connected devices opens broad horizons making fin-tech a key player in the field of Internet of Things. Imagine, future cars could perform payments to the charging station on your behalf. Are we ready to say goodbye to the deep-rooted gesture of counting cash and coins while queueing at the supermarket? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Open source data centers towards efficiency, remote desktop apps towards simplicity [5 Reading Tips] Posted on 14. March 20161. July 2016 | by Sara Herrera © Oleksandr Delyk / Fotolia.com In the digital era, where companies deal with a great amount of data and tend to digitize all their processes, it is more and more necessary to rethink the way they use these hardware resources in order to turn the current procedures more efficient, flexible, cheaper and streamlined. Now, the online giants Facebook, Google and Microsoft are the pioneers in making this idea reality from different perspectives. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Instagram: The power of insta-images to sell lifestyles and increase brand-engagement Posted on 9. March 20161. July 2016 | by Sara Herrera © Kalim / Fotolia.com Instagram has passed from being a simple photo-sharing app among friends to become a global community of consumers and brands. The social platform has been growing in the last two years at fast speed, exceeding the 400 million members and the most high-end brands are investing in reinforcing this powerful social engagement tool. The saying “A picture is worth a thousands words” applies totally in Instagram. The social platform lets users play with images, short videos, and catchy descriptions or questions increasing each follower’s engagement, beating Facebook and Twitter. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Logistics: resell returned items as fast as possible [5 reading tips] Posted on 7. March 20161. July 2016 | by Sara Herrera © maxoidos / fotolia.com Today, shoppers got used to order a certain amount of products that usually exceeds their financial possibilities and original expectations motivated by generous free-return policies or the popularity of ex post payment methods. The return-anything culture: order – receive – try on– decide (buy or return) has been established as a daily routine. As a consequence, retailers’ storages and warehouses are collapsing and the losses become a real headache. And then, some questions arise: What to do with such amount of undamaged items? How can return rates be reduced, and how can retailers take advantage of returns? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
CRM tools: smart data automation to conquer customers [ 5 Reading tips] Posted on 29. February 20161. July 2016 | by Sara Herrera KamiPhuc / Flickr.com Data, data and more data. Before getting crazy, think wisely. In the digital era, customers and organizations have a plethora of data at their hands. The customer journey is becoming more complex and hybrid. The shopping experience is influenced by multiple touch points and companies need to anticipate their actions so that they can create valuable offerings to their potential shoppers. At this point, it is when CRM (Customer Relationship Management) systems start to play a decisive role nowadays because, beyond their classic support of collecting and analyzing data about customers, CRM software, like Salesforce says, has to be seen as a connecting tool, or, as a way of doing business, like Zoho points out. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
What is needed for digital success? Let’s review the Handelskraft Conference 2016! Posted on 24. February 2016 | by Christian Otto Grötsch Foto: Matthias EimerThe Handelskraft Conference 2016 – #HK16 – was a high-voltage event from the beginning till the end. Supported by eventtool24 an astonishing location, the Classic Remise Berlin, provided the background for our conference for digital success, combining a magical mixture of retro motors and car design classics with urban industry modernity inspiring the almost 100 attendees, and putting the perfect frame to discuss and generate interesting debates about the present and future of digital commerce. Figures never lie: eleven sessions deepened the most trending digital-commerce topics, around 200 tweets generated a successful online exchange and four strong sponsor players: Adobe, FACT-Finder, ShopLupe andTrusted Shops. Let’s dive deeper into the conference’s topics, giving you an overview about the key trends of business success in digital commerce. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Retailers, listen: ‘Buy button’ everywhere leads to high conversation rates! [5 reading tips] Posted on 22. February 20161. July 2016 | by Sara Herrera © Robert Kneschke / Fotolia.com Mobile devices, especially smartphones, evolved from being a complimentary communication gadget to become an intrinsic part of shoppers’ lifes. Meanwhile, brands discovered the huge potential of smartphones being the best way to approach consumers and offer more personalized experiences and products instantaneously. In this context, Paypal aims to help retailers to increase mobile conversion rates with their promising platform Paypal Commerce striving to get an even bigger piece of the payment-cake. The use of mobile devices has been expanded so far in the last years and different prognoses indicate its continuous growth in terms of market share, penetration and turnover. In Germany, there are already 46 millions of smartphone users and market researchers expect for 2019 more than 55 million users. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
