Getting inspiration from Slack and Otto, the start-ups in vogue [5 Reading Tips] Posted on 13. February 2017 | by Sara Herrera Quelle: Pexels.comLike every year, the most promising and successful businesses within the sector were honoured at the 10th Crunchies Awards, which are a kind of Oscars of Sillicon Valley. Therefore, it is always a good moment to turn round and pay attention to what is made in the cradle of technology in order to draw inspiration and keep up to date in a world where the next step is taken every day. So which start-ups should be kept watching? What is the basis for their success? Are there any alternatives on the market? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Premium coffee cups served by robots in seconds [5 Reading Tips] Posted on 6. February 2017 | by Sara Herrera Quelle: Cafe XIn times of ‘Star Wars’, the roles of C3PO and R2D2 already hinted that humans and robots were destined for perpetual close collaboration and understanding. Now the spread of the Internet, the continuous progress in advanced technology, and its applications in every aspect of human and business life make that fiction come true for consumers. Robots are starting to become visible to the public in unbelievable roles. Thus, the latest expression of this new ecosystem is called Gordon, who intends to revolutionise the way we order and consume coffee and, ultimately, to destroy Starbucks’ empire. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Updated white paper: »E-Commerce Potential in B2B – What can e-commerce and m-commerce do for your business?« Posted on 2. February 20172. February 2017 | by Sara Herrera The Internet has been made not only for B2C purposes. The expansion and growth of Amazon Business and Alibaba proved it. It was a matter of time that B2B companies also embraced the digitalisation of marketing and sales and influenced how sellers and buyers interact. According to a Forrester Research, 93 percent of B2B buyers prefer to buy online once they have decided what to buy. In this context of digital transformation, leading B2B companies now give high priority to e-commerce and m-commerce, and use the same weapons as their B2C counterparts to continue growing and offer value added. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Tune your ears – Audio content marketing is coming! [5 Reading Tips] Posted on 30. January 2017 | by Sara Herrera Quelle: pexels.com The spread of digital home assistants such as Amazon Echo and Google Home, along with other IoT applications including smart cars and chat bots, introduces the voice as the next-generation interface. Actually, Gartner predicts that 30% of web browsing sessions will be screenless by 2020, what opens up new horizons for audio content marketing. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Alibaba is using big data analytics to fight against fake products [5 Reading Tips] Posted on 23. January 2017 | by Sara Herrera KamicPhuc / Flickr.com Internet is a free channel; however it does not mean that anything goes. For many years, the largest e-commerce platforms of the world (Amazon and Alibaba) have been looking the other way when fake products issues started to arise, undermining the reputation of online retailers and threatening the viability of many honest businesses. However that tendency has changed radically. After Amazon gave the first moves against IP infringements, Alibaba has found the perfect formula to clear their e-commerce sites from intellectual property pirates: the use of advanced technologies (big data analytics and AI, among others) in combination with close collaboration between them and genuine brands, such as Louis Vuitton, Huawei, or Samsung, and relevant authorities. Will this promising recipe redefine the way we are fighting against fraud, scam, and IP infringement? To what extent are companies adopting big data solutions and in which segments has big data taken off? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Alexa use cases establish voice-controlled applications as the next-generation interface [5 Reading Tips] Posted on 16. January 201716. January 2017 | by Sara Herrera Source: Amazon Video Artificial intelligence (AI) and conversational systems are going to be the “next big thing” in 2017. Not only because the renowned research firm Gartner has included both within the most important technology trends of the year, but also because Amazon is making big moves to integrate Alexa in every part of the customer daily life. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
10 years with iPhone – From exception to ubiquity [5 Reading Tips] Posted on 9. January 2017 | by Sara Herrera Quelle: pexels.com Exactly 10 years ago today, Steve Jobs gave his keynote at the MacWorld Expo 2007 in which he intended to show Apple’s vision regarding the role the phone was going to play in defining our society. With an expectant audience, Jobs unveiled the core characteristics of a device, that was said to be revolutionary. “An iPod, a phone, an internet mobile communicator. An iPod, a phone, an internet mobile communicator…. these are NOT three separate devices! We are calling it Iphone!”, Steve Jobs described at that time. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Gartner’s most important strategic tech trends for 2017 [5 Reading Tips] Posted on 2. January 201722. December 2016 | by Sara Herrera Quelle: Gartner A new year is always synonymous with new objectives, strategies, and projects. Since mobile has ceased to be a trend to becoming a natural state for an increasing mass of people and a must for organisations, the main challenges organisations should face in order to lead the race towards innovation during this new year are both to wisely handle the strong emergence of smart digital technologies, and to be able to provide competitive advantages. Having said that, what are the main technology trends for 2017 that no company should miss out according to Gartner? Continue (2 vote(s), average: 3.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Smartly connecting the dots to succeed in the data era – A look back to the International VDI Congress on IoT Posted on 20. December 2016 | by Sara Herrera With an increasingly connected world, the Internet of Things (IoT) has become more than a buzzword. High expectations have been raised, but also many questions are coming up. To respond to many of these questions and discuss the real potential of this technology, the first International VDI Congress on IoT took place in Berlin during 13-14 of December. According to McKinsey, IoT has a potential economic impact of $2.7-6.2 trillion until 2025. Taking this into account, the general feeling that I could perceive during this 2-day congress was a mixture of excitement and scepticism. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Is the subscription economy here to stay? [5 Reading Tips] Posted on 19. December 2016 | by Sara Herrera Quelle: Screenshot von OTTO Now More and more people are subscribing to replenishment programs for razors or coffee, to streaming services for music or series, or to co-working spaces. Access over ownership is a demand that drives the consumer behaviour of millennials and younger generations, challenging the status quo. The potential is tremendous beforehand and the first big player that has made a big move was OTTO, with the awaited platform OTTO Now, through which consumers can rent households appliances such as washing machines, e-bikes, or play stations for a minimum period of 3 months. Will it be successful? Time will tell. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
