Curated boxes aim to leverage fashion as a service [5 Reading Tips] Posted on 10. July 2017 | by Sara Herrera Quelle: pexels.comOne question is rattling around in my head: Why are products mutating into services? One symptom is the exponential growth of subscription box services in the US: the number of visits on these websites has increased by almost 3,000 per cent over the past three years (from 722,000 in 2013 to 21.4 million in 2016). The fact is that consumers increasingly appreciate the value of their free time and, consequently, look for formulas that let them use their time effectively. As a result, the shoppers’ main demands are directly related to their time management: personalisation and instant gratification in the form of faster and more convenient deliveries. It is therefore not surprising that curated services based on subscription models are lately succeeding in sectors in which online stores are struggling to pave the way for the digital market, such as beauty and cosmetics (with pioneers Birchbox), lingerie (with Adore Me) and fresh food (like HelloFresh). Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Marketplaces are becoming the first touchpoint [5 Reading Tips] Posted on 3. July 201727. November 2019 | by Sara Herrera Quelle: pexels.com Marketplaces have been a recurring topic in Handelskraft posts. We have examined their usefulness for B2B and also hybrid formulas in which marketplaces play an important role. More recently we discussed the marketplaces’ ever-growing tendency that directly threatens retailers business. Today however we want to put the focus on the consequences of the wide spread of successful marketplaces for consumer behaviour. It is nothing new that shoppers use just a few of the dozens of apps installed on their smartphones and tend to research and make purchases on those websites or apps where they can find absolutely everything without the need for switching to different retailers’ or brands’ online shops. Blame it on Amazon! Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Amazon-Whole Foods deal – Will omnichannel be the final formula to digitalise the grocery industry? [5 Reading Tips] Posted on 26. June 2017 | by Sara Herrera Quelle: pexels.com (bearbeitet von dotSource) It is a fact that all retail industries are involved in the digital transformation, except one: the grocery industry, probably because the instant gratification concept doesn’t work quite well with fresh food. However, over the past years the e-food industry has globally experienceda period of growth and continuous innovation which could trigger the definitive boost that enables e-food business to go mainstream. The last move, which took everyone by surprise, was the deal between Amazon and Whole Foods through which the online giant acquired the popular organic supermarket chain for $14 billion. This could not only revolutionise the whole grocery market in the US, but could also have implications worldwide. Will Amazon’s new formula for digitalising the grocery industry be successful? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
From apps through platforms to chatbots – A glimpse of the future of e-commerce [5 Reading Tips] Posted on 19. June 201719. June 2017 | by Sara Herrera Quelle: Pexels.comSpring is always the chosen season for tech giants to present their latest developments and products and to transmit, especially to developers, their current and future line of thought. Facebook, Google and more recently Apple have made clear what their greatest bet is: Artificial Intelligence (AI). This promising core technology can be applied in many ways, but it seems many efforts are focused in one direction: to facilitate valuable and natural conversations between people and businesses within a single platform, thereby capitalising the greater popularity of a few core apps. Does this mean that the end of app stores is closer than ever? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
How digital is the German DIY retail market? [5 Reading Tips] Posted on 29. May 2017 | by Sara Herrera Quelle: pexels.com Now that the good weather has come to stay, it is the moment to tune private gardens and houses to enjoy the outdoors. The search for colourful flowers and appropriate flower pots is endless. Balconies are decked out with trendy decorative objects. New furniture is needed for spending the most memorable nights by moonlight and grills are the star products. Many of these purchases are made online but how solid is the digitalisation of German DIY stores? How is the DIY online sector evolving? Who are the leaders and what are the pain points? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Visual search – The ultimate success formula to boost e-commerce [5 Reading Tips] Posted on 22. May 2017 | by Sara Herrera Quelle: pexels.comOne of the earliest stages of the customer journey is currently undergoing a process of transformation. It seems like the days when typing a product name into the search bar was the norm will soon be over. The art of searching could soon be driven by visual language rather than words, taking online shopping to the next level. Google, Pinterest, Zalando and more recently Wayfair are making big steps to leverage visual search technologies and, honestly, the new functionalities are quite promising. Will visual search (more than voice search) catch on in e-commerce? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Welcome to the API economy! [5 Reading Tips] Posted on 15. May 201715. May 2017 | by Sara Herrera Quelle: pexels.comPayPal is integrated into every online shop. It is ubiquitous and enables transactions to be driven from anywhere. The online shop just needs to integrate the PayPal API. The benefits are mutual. On the one hand, a popular and easy payment method is available for customers. On the other hand, an increase in PayPal’s brand awareness is achieved. Microsoft Translator APIs also enable businesses to add end-to-end, real-time, speech translations to their applications or services. The possibility of integrating a third party’s APIs into a system, app or protocol helps companies to orientate their digital business towards a more customer-centric approach or even towards the creation of new business models. Why is the API economy on the rise? Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
The alchemy of retailers to succeed in digital times [5 Reading Tips] Posted on 8. May 2017 | by Sara Herrera Quelle: pexels.com Last week, the e-commerce giant OTTO rolled out a new feature that aims to further improve the usefulness of product reviews. The focus is on strengthening the customer experience, making the purchase decision process easier and more seamless and ultimately increasing customer satisfaction. The customer is at the centre of this and further developments because, as we know, a customer-centric approach is a must to stay competitive in times of digitalisation. This is only one example of how companies are adapting to the new demands of the digital shopper. But what other strategies and aspects should retailers take into account in order not to lag behind and disconnect from their customers? Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability Reading Tips of the Week
It is all about data! – Chief Data Officers are more influential [5 Lesetipps] Posted on 24. April 201724. April 2017 | by Sara Herrera Quelle: pexels.com Recently the Spanish banking group BBVA announced the creation of a new top management position, Global Head of Data, “to promote the strategic use of data in all areas and businesses of the Group”. With this move BBVA intends to get a single customer view and, consequently, improve customer satisfaction. The most remarkable fact here is that the Head of Data reports directly to the CEO, which means that this new role is growing in influence and importance. Thus, BBVA clearly wants to make the most of its data and become a “data-driven organisation”. But what are the main benefits of taking care of data quality? What other data-centric roles are going to flourish in 2017? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Blockchain: a potential game changer? [5 Reading Tips] Posted on 10. April 2017 | by Sara Herrera Quelle: pexels.com The term blockchain is still very new for a large majority of people and its meaning remains an open question because of its complexity. However the interest in this new technology has skyrocketed in the last 12 months, according to Google Trends. To what extent does it have to do with bitcoins? Is it true that it has enough potential to be disruptive? How can people and companies benefit from it? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
