Omnichannel is driving the digital luxury industry [5 reading tips] Posted on 11. June 201811. June 2018 | by Sara Herrera Source: pexels Digitisation is catching on in more and more industries, not excluding unusual areas such as agriculture, professional football, and exclusive boutiques. Even luxury goods can be marketed on the Internet without losing their essence. What’s more, it’s about being able to and not can do, because the millennials are definitely here. Also, the continued growth of online pure-player luxury retailers such as Yoox Net-a-Porter, and Farfetch has shown that affluent consumers are quite ready to buy luxury goods online. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Unpleasant processes: Hunt the sacred cow Posted on 7. June 201821. January 2022 | by Christian Otto Grötsch Photo: Antonio Caiazzo Every company has and maintains: Processes, routines, or rituals that are not only ineffective, but that can also paralyse the workflow of entire departments. Especially with the introduction of new systems or processes, these “sacred cows” immediately stand out … but they are only touched in the most extreme emergency. Understandably, sacred cows in companies are there to create a comfort zone through routine and habit. But how can you break such habits when introducing a new CRM system, for example, without upsetting end users and your own colleagues? Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Artificial Intelligence: Why understanding is a must [5 reading tips] Posted on 4. June 201831. May 2018 | by Sara Herrera Quelle: pexels.com Algorithms are determining our everyday lives and are appearing in more and more areas. They are at the heart of any artificial intelligence that businesses are increasingly benefiting from, to offer personalised and satisfying shopping experiences. However, according to a survey for the Bertelsmann Stiftung, more than half of Germans have little knowledge of this mathematical formula or its fields of application and are therefore afraid of it. That is worrying, to say the least. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
This is how it works in Switzerland: DCC Zurich [Recap] Posted on 31. May 201831. May 2018 | by Franzi Kunz Source: #DcomZH E-Commerce, Generation Z, and the future of marketplaces were all at the centre of attention at the Connect – Digital Commerce Conference on 23 May in Zurich this year. The conference “for exchanging experiences” is typically Swiss, totally neutral. The goal? Learn from others and not be sold a single idea for success! Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
SAP – The twelfth man in the club Posted on 24. May 201824. May 2018 | by Franzi Kunz Source: pexels Football and digitisation: For most, this means a controversial video referee from Cologne or goalkeeping technology. But a digital transformation is taking place in many areas, on the turf and next to the field. Since 2014, the world’s most popular sports club and the largest European software manufacturer have formed the perfect team from storefronts into the roof of the net. Together with SAP, FC Bayern Munich is trying to digitise every corner of their club and to take advantage of big data. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
Stationary retail finally keeps up with e-commerce [5 reading tips] Posted on 21. May 201821. May 2018 | by Sara Herrera Source: pexels Online retail is continuing to grow in Germany. This increase can be felt in two main directions – on the one hand, the digitisation of stationary retailers and the considerable dominance of Amazon, on the other hand in the proliferation of smartphones in all day-to-day operations. This tendency covers the main points of the current survey of the retail association of Germany (HDE) “Onlinemonitor 2018”. We’ll summarise which trends are defining German online retail and which aspects retailers and manufacturers should pay particular attention to in order to master the digital transformation. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Progressive web apps – The end of all app stores? Posted on 17. May 201821. January 2022 | by Christian Otto Grötsch Photo:Blake Patterson Artificial intelligence, voice control, and the Internet of Things – These are, in general, trends of the past and probably also of the coming years. It seems justifiable, as developments in these areas don’t just bring professional changes – Keyword: Industry 4.0 -, but also private ones. No wonder, then, that smart speakers and strangely human-like robots receive the most attention. But Google is currently working on a technology that could change the way we access the internet forever. With “Progressive Web Apps” (PWA), expect a revolution in the browser, which is equivalent to jumping from animated pixel websites of the 90s to flat-style WordPress blogs. But what exactly are PWAs and why does Google push this idea forward, an idea that could, ultimately, usher in the end of existing app stores? Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
New blogger on board Posted on 15. May 201814. May 2018 | by Franzi Kunz Hi there, I’m Franziska Kunz and I’ve been a part of the Handelskraft team as a new blogger since April 2018. Together with Oli, Sara, and Nico, I explore digital trends to keep our content creation pipeline on track. Continue (8 vote(s), average: 4.50 out of 5)Loading... Categories E-Commerce
Will the blockchain bring an end to counterfeiting on marketplaces? [5 Reading Tips] Posted on 14. May 201813. May 2018 | by Christian Otto Grötsch Photo: thisisbossi One of the most read articles on Handelskraft to this day is “Counterfeiting in E-Commerce: Why Does Amazon Have so Many Fakes?” (Only available in German) Three years after the fact, the topic has remained relevant. It was also noticeable during ECD18 in Munich. I cancelled my visit to re:publica18 because I was given the opportunity to host two panels on the main stage of ECD next to Dr. Armand Farsi and Alexander Graf. The focus of “Brand Cockpit 2020” was the future of brands on platforms as well as blockchain and entrepreneurship in the panel “The Customers of Tomorrow” A reason enough to look at the current state of marketplace business and to take take a look into the future after the reunion of platforms and brands. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
B2B marketplace for trade fair services – Online Order System on SAP Hybris is live Posted on 3. May 20182. May 2018 | by Christian Otto Grötsch Photo: Messe Düsseldorf From February 27 to March 1, 2018, “EuroCIS – The Leading Trade Fair for Retail Technology” took place in Düsseldorf. The fair, which presents different technology solutions every year, should make retail more convenient – With new various payment solutions, self-checkout systems for employee-less stores, and smart price tags – This was not just thematically interesting for us, but above all, an opportunity to look behind the scenes at the value of such solutions. At the same time, the event was also the premier of the new Online Order System (OOS), the in-house solution for the distribution of trade fair services. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
