Why micro influencers are important [5 reading tips] Posted on 5. November 20185. November 2018 | by Sara Herrera Source: pexels.com Influencer marketing is no longer a hype, but an integral part of a communication strategy for many companies. The reason is simple: Influencers are revered as idols and thus influence their followers. A business’ goal is clear: With influencers, they want to increase their own brand perception and reach new target groups — just think of the campaigns from established companies like Adidas with Kendall Jenner. But beyond such top influencers, micro-influencers also represent an alternative as an advertising medium. Such a person does not have to have a million followers to be influential, as micro-influencer marketing proves. Using first use cases, we’ll take a close look at this new phenomenon. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Digital Platforms – Building Digital Business Models Step by Step [Part 2] Posted on 2. November 201818. December 2023 | by Sara Herrera Source: iStock / BalanceFormcreative In the first part of the new »Digital Platforms« series, we explained how marketing, sales, and services are changing through innovations and which challenges arise through disruptive business models. In the second part, we’ll first answer the following questions: What are digital platforms and how do they work? What are the requirements for the introduction of a digital platform? What are the most important processes and functions? Continue (12 vote(s), average: 4.33 out of 5)Loading... Categories E-Commerce
Netto eStores: A move to the most excellent cross-channel experience in record time Posted on 1. November 201830. October 2018 | by Franzi Kunz Source: fotolia Some work best under the pressure of time. Especially when it comes to e-commerce projects, we all know how important it is to keep up with the times when it comes to demands and trends, as well as literally being on time. Both levels can only be justified if internal and external conditions are right. In other words: Both processes and employee responsibilities in the company, as well as the system and technology framework must be well thought out or compatible. What this theory looks like in practice is shown in record time by the project we implemented together with our client Netto eStores. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
How virtual assistants can simplify our work life [5 reading tips] Posted on 29. October 201826. October 2018 | by Franzi Kunz Source: pixabay Do I need an umbrella this morning? Add buttermilk to my shopping list. Play the latest episode of House of Cards in the living room. In millions of households, these questions and requests are already a regular thing in everyday life and are answered or completed (more or less) reliably by virtual assistants immediately. But how is it in offices? Are we ready to stop using our hands and let our voices work for us? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Digital platforms – Challenges through new and disruptive business models [part 1] Posted on 26. October 201825. October 2018 | by Sara Herrera Source: pixabay At the end of September 2018, Microsoft, Adobe and SAP announced at Ignite Conference in Orlando that they would like to work closely together in the future. The aim of digital companies is to facilitate the exchange of customer data between different applications with the Open Data Initiative. The initiative is not limited to the solutions of the three companies, but should also be available to other providers. Microsoft hopes to develop the data exchange on its own cloud platform Azure. Adobe and SAP have also published their own cloud solutions for their systems in recent years. But isn’t the cloud Salesforce’s territory? Can SAP, Microsoft, and Adobe even use cloud computing? Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Verimi, netID, and the state – Current steps to a digital privacy future Posted on 24. October 201823. October 2018 | by Franzi Kunz Source: pixabay It’s the motto of business this year: The most traditional German companies have joined forces. We are talking about Allianz, Deutsche Bank, Hamburg’s major publisher Gruner + Jahr, and others. They are not merging, but they are currently piling up log-in platforms. The goal is clear: It’s all about snatching away or at least digging up the valuable user data from big overseas competitors — Facebook, Google, and Twitter. In theory, a good idea, the practice is unfortunately too small, as you will see. It’s time to think bigger so that we Europeans will not miss digital advances in line with data security. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
Social and video commerce as a business model [5 reading tips] Posted on 22. October 201815. November 2018 | by Sara Herrera Source: Adobe Stock Social networks are everywhere and social media has long been part of everyday life. Online users are constantly in the thick of the action, averaging 7.6 social media accounts, and liking, sharing, posting, consuming, and chatting for just under two hours a day. This digital reality opens up a lot of opportunities for companies to address potential new customers and repeat customers. For about 80 per cent of companies, social media plays a crucial role in marketing. Retails and manufacturers don’t just want to build their brand, they also want to find new employees, attract new customers and generate more sales. However, the competition is getting increasingly stronger. That’s why creative and target group-specific content is required and formats with a high level of engagement are being brought into focus: Formats such as videos. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Introducing a PIM: Challenges for businesses Posted on 19. October 201818. October 2018 | by Sara Herrera Photo by Brad Barmore on Unsplash Due to ever-advancing digitisation and constantly changing customer requirements, companies are always facing new challenges. When looking for solutions, we’ve shown in previous posts what opportunities and benefits come with a PIM system. Today, however, we’d like to show why a PIM system can help retailers and manufacturers meet their current challenges and emphasise the strategic role a PIM system plays within each organisation. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Going green – Facebook and other tech companies invest in renewable energy Posted on 17. October 201815. October 2018 | by Franzi Kunz Source: pexels A data scandal here, sinking user numbers there. It looks like Facebook is continuing down the path of bad press for the long-haul. But Facebook has something good to announce, which should at least make environmentalists happy, among all their critics. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
10 years of Spotify: How a digital platform succeeds [5 reading tips] Posted on 15. October 201812. October 2018 | by Sara Herrera Photo by Jean on Unsplash (bearbeitet von dotSource) Music has always been part of my everyday life. Through the good times, and the bad. During special moments I won’t forget. It has the power to shape every moment with the right notes and melodies. It has only recently become possible to have a limitless catalogue of music with you at all times – and when Spotify launched in October 2008 they made it possible. A lot has changed in ten years. Today, Spotify does even more than just music streaming. Let’s take a look at their track record and explain what other companies can learn from it to drive their digital business. Continue (12 vote(s), average: 4.33 out of 5)Loading... Categories Reading Tips of the Week
