Here’s how retailers and manufacturers can learn from Singles Day Posted on 26. November 2018 | by Sara Herrera Source: Alibaba 11.11? Just a time before the holiday rush. But in Asia, this has been a special day for the last nine years. Thanks to the Chinese e-commerce giant Alibaba, the 11th of November, since 2009, it’s also THE shopping event of the year called »Singles Day«. Not only is it the most successful, best-selling deal day of all time, it has also spread internationally and far beyond Alibaba. In addition to sales records, the immense number of customer interactions, and parcel shipments, there are other aspects that are worth analysing. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Improving customer service with AI Posted on 23. November 2018 | by Franzi Kunz Source: pexels On May 8th, Google CEO Sundar Pichai took his place on stage in Mountain View, CA. During his keynote at the Google I/O Conference, he presented a new development to an astonished audience that could change the world: Google Duplex. Google Duplex lets the Internet giant give AI a voice. The voice is indistinguishable from a real human. In other words: When Google’s AI makes a phone call, the person on the other end doesn’t think they’re talking to a computer. Google Duplex even intersperses a few ums and erms through its sentences. Google Duplex has created a scalable assistant with an ingenious understanding of dialogues that can lead thousands of conversations at once. Google’s focus on this project is a solution for private users. But it’d be unfortunate if this groundbreaking technology can only take care of table reservations for your next candlelight dinner. Only with personal customer service can this intelligence reach its full potential. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
Smart Cities and E-Government? Germany is still in its infancy [5 reading tips] Posted on 19. November 201815. November 2018 | by Sara Herrera Source: pexels.com Our cities are getting digital. There is public Wi-Fi and apps that not only provide real-time local information about parking options, but also provide local information such as events, news, or rental offers. But a smart city can do much more than just surf the web. At least theoretically. But how developed are “smart cities” in Germany? Are digital offerings already known and when yes, have they prevailed? Where’s the biggest potential? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Age doesn’t protect against new work — Demographic change 4.0 Posted on 16. November 201815. November 2018 | by Franzi Kunz Source: pixabay Experience, wisdom, leadership – all these qualities are spoken to people who are older than you, right? From small business to schooling to the completion of vocational training or studies, it is primarily older people who educate, advise, train, and lead. This socio-cultural character ensures that one expects a senior person to be someone older than oneself. Thanks to digitisation, new job profiles and the demographic change 4.0, it’s precisely this expectation that is increasingly being met. The tendency is to have a project and team leader around 30 with a staff of 40-plus years. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Holiday season is shipping season: How retailers and deliverers are preparing [5 reading tips] Posted on 12. November 201812. November 2018 | by Sara Herrera Quelle: unsplash Christmas time is near. Consumers are buying gifts, retailers are stocking up, and parcel deliverers are gearing up to handle the mountains of boxes and avoid messy deliveries. What can retailers and manufacturers look out for, make sure their shipments arrive on time and their customers are happy? Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Online customer experience, translated for offline Posted on 9. November 2018 | by Franzi Kunz Source: pexels Waiting in line to pay at checkout with cash or a card for a product that you don’t know if it’s the latest, best, and greatest? These are not good conditions for a modern customer experience. Unfortunately, customer-unfriendly experiences in stationary retail are still a reality. No wonder that consumers prefer to use the simple and fast version of e-commerce in many areas. There is no queue, no cash. Product suggestions are personalised and although the service is usually not personal, at least a chatbot has mastered manners. It’s about time that the offline retail to pull itself together and focus on its former core competence: Service! Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
Why micro influencers are important [5 reading tips] Posted on 5. November 20185. November 2018 | by Sara Herrera Source: pexels.com Influencer marketing is no longer a hype, but an integral part of a communication strategy for many companies. The reason is simple: Influencers are revered as idols and thus influence their followers. A business’ goal is clear: With influencers, they want to increase their own brand perception and reach new target groups — just think of the campaigns from established companies like Adidas with Kendall Jenner. But beyond such top influencers, micro-influencers also represent an alternative as an advertising medium. Such a person does not have to have a million followers to be influential, as micro-influencer marketing proves. Using first use cases, we’ll take a close look at this new phenomenon. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Digital Platforms – Building Digital Business Models Step by Step [Part 2] Posted on 2. November 201818. December 2023 | by Sara Herrera Source: iStock / BalanceFormcreative In the first part of the new »Digital Platforms« series, we explained how marketing, sales, and services are changing through innovations and which challenges arise through disruptive business models. In the second part, we’ll first answer the following questions: What are digital platforms and how do they work? What are the requirements for the introduction of a digital platform? What are the most important processes and functions? Continue (12 vote(s), average: 4.33 out of 5)Loading... Categories E-Commerce
Netto eStores: A move to the most excellent cross-channel experience in record time Posted on 1. November 201830. October 2018 | by Franzi Kunz Source: fotolia Some work best under the pressure of time. Especially when it comes to e-commerce projects, we all know how important it is to keep up with the times when it comes to demands and trends, as well as literally being on time. Both levels can only be justified if internal and external conditions are right. In other words: Both processes and employee responsibilities in the company, as well as the system and technology framework must be well thought out or compatible. What this theory looks like in practice is shown in record time by the project we implemented together with our client Netto eStores. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
How virtual assistants can simplify our work life [5 reading tips] Posted on 29. October 201826. October 2018 | by Franzi Kunz Source: pixabay Do I need an umbrella this morning? Add buttermilk to my shopping list. Play the latest episode of House of Cards in the living room. In millions of households, these questions and requests are already a regular thing in everyday life and are answered or completed (more or less) reliably by virtual assistants immediately. But how is it in offices? Are we ready to stop using our hands and let our voices work for us? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
