Jena

The editors of the Handelskraft blog from the city of light Jena. In dotSource’s offices, we investigate every which moves the e-commerce branch for our readers. The location Jena is perfectly suited to this: the branch continues to grow in the East-Thuringian state and there is even talk of an e-commerce campus. The Ernst-Abbe technical university offers an e-commerce degree and Intershop have their HQ in the Jentower. Thanks to over 20,000 students, Jena is not only an innovative business location, but a young, vital town.

Personalisation Above the Clouds: De Gruyter Takes Customer Experience to a New Level with Salesforce Multi-Cloud

17. December 201916. December 2019by Franziska Kunz 0

Personalisation, De Gruyter, Salesforce Multi-Cloud — The De Gruyter and dotSource project teams at the release party on the dotSource rooftop terrace in Jena

It is no longer possible without personalisation! Many companies have understood by now that they have to offer their customers more than just a simple webshop with standard product images and clumsy descriptions which only makes reading easier for the search engine, but not for the customer.

If orders are made more difficult because forms have not been set up correctly or if there is no way to contact the company in case of queries, it is unlikely that the customer will come back.

So what has to be done to offer an all-round successful user experience? Personalisation must not only be a buzzword but must be lived. It is the foundation for the successful design of digital customer relationships. Today, we show you how this theory became business practice for our client De Gruyter.

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(1 vote(s), average: 5.00 out of 5)

International, Familial, Successful – dotSource Wins the i-work Business Award 2019 [On Our Own Behalf]

6. December 20196. December 2019by Franziska Kunz 0

International, Familial, Successful i-work Business Award 2019 — Cecilia-Maria Lang and Christian Grötsch at Villa Rosenthal, Jena

There are many awards. Every single one of them has its justification and you are always as pleased as Punch if you are amongst the lucky winners. Of course it is brilliant when you are »Agency of the Year« or when your clients win top awards in digital business. This motivates and strengthens visions and missions, makes you incredibly proud and makes you want more. Time to step up your game and then try to win awards which focus on soft skills such as the sense of togetherness and the faces behind the scenes. For example the »i-work Business Award«. Therefore, we are all the more pleased that we were able to take home this honourable award yesterday. Thanks to JenaWirtschaft and the Friedrich Schiller University Jena.

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(4 vote(s), average: 5.00 out of 5)

Allgemein E-Commerce (General) Fairs and Events Internal Jena

Digital business compass: Handelskraft 2019 »Digital DNA« now available for download!

25. April 201924. April 2019by Franziska Kunz 0

Twelve years ago Handelskraft saw the light of the virtual world as a blog. Since then we have been reporting day by day on topics and trends of the digital revolution. And six years ago we published our first trend book: Handelskraft 2013 »Trends, strategies and potential in everywhere commerce«.

Old but gold, because going through it, you realise how long so many trends actually last. In 2019, and more than ever before, it’s all about theory becoming a real-life success and how to turn trends into innovations.

To do this, companies need to write their own digital code, because »Digital DNA« is what they need to survive in a highly competitive online business. It’s their evolutionary
advantage in the digital age and our title for this year’s trend book: Handelskraft 2019.

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(17 vote(s), average: 5.00 out of 5)

Best Practice Content commerce E-Commerce (General) Facts Internal Jena Online Marketing Product Data Management Project Management Statistics, Data, Facts

From mobile commerce to science – What’ll PWAs conquer next?

21. February 201915. February 2019by Franziska Kunz 0

Smartphone Skateboarder — Source: pixabay

Anyone who wants to digitize today doesn’t need an app anymore. There’s long been a smarter solution to meet today’s user requirements: Progressive Web Apps. By combining the features of a mobile-optimised website with the usability of an app, they significantly enhance the user experience, not just from an end-user perspective, but also from a business perspective. Today we’ll show you the advantages of this new technology based on different use cases from the digital business, and also on a very special example from the successful cooperation of dotSource with science.

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(6 vote(s), average: 5.00 out of 5)

Best Practice Design and Usability E-Commerce (General) Internal Jena Mobile Commerce Online Marketing SEO and SEM Statistics, Data, Facts

Digital platforms — Integration is everything [Part 5]

20. December 201810. December 2018by Sara Herrera 0

The success of a digital platform is mostly dependent on how well it plays with other systems. But how can a platform develop solutions independently? In the fourth part of our »Digital Platforms« series, we explained to you what systems SAP C/4HANA consists of. At the end of the series, we’ll show you how individual solutions create a digital platform. Keyword: Integration.

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(9 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Jena Partnerships Project Management

Digital Platforms – What can SAP C/4HANA do? [Part 4]

17. December 20185. December 2018by Sara Herrera 4

Source: Pexels

Behind every professional swimmer there is a team of experts who contribute to the athlete’s success in the sport. There’s a manager, trainer, physiotherapist, and training partner.

Digital platforms also consist of different experts alias systems that cover the most diverse disciplines in e-commerce. These include marketing, sales, and services.

In the third part of our Digital Platforms, we explained what is special about the SAP HANA database. This time we’ll introduce you to their individual systems in detail.

Pretty cloudy on the horizon

As shown in the figure below, SAP C/4HANA includes the SAP Marketing Cloud, the SAP Commerce Cloud, the SAP Service Cloud, the SAP Customer Data Cloud, and the SAP Sales Cloud. Thanks to the acquisition of Hybris, Gigya and CallidusCloud solutions are also part of the platform.

Source: dotSource GmbH

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(9 vote(s), average: 5.00 out of 5)

E-Commerce (General) Jena Project Management

Digital platforms — In the fast lane with SAP HANA [Part 3]

13. December 20187. January 2019by Sara Herrera 0

As in swimming, there are also a number of internationally successful competitors in the cloud industry. SAP is one of the newcomers here. But what makes the cloud platform from SAP so special? To what extent does SAP differ, especially through »HANA«, from the other cloud providers? After all, SAP HANA is the basis of all cloud products from SAP and THE unique selling proposition among cloud providers.

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(8 vote(s), average: 5.00 out of 5)

E-Commerce (General) Facts Jena Online Marketing Project Management Statistics, Data, Facts

One data system to Hospital 2.0

30. November 201828. November 2018by Franziska Kunz 0

German hospitals aren’t exactly known for being digital pioneers: Lots of paper with handwritten notes, x-ray prints, and hardly usable digital health insurance cards. A long way from what Hollywood shows medical facilities to be like. In these shows and movies, doctors are far from reality. Using tablets at a patient’s bedside to show the patient their fracture on a digital x-ray with an animation to help explain what happened internally. The German consortium SMITH wants to use a standardised data system to take the first steps towards efficient patient management so that the digital transformation can finally begin in these hospitals.

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(12 vote(s), average: 4.67 out of 5)

Best Practice E-Commerce (General) Jena

Digital Platforms – Building Digital Business Models Step by Step [Part 2]

2. November 20182. November 2018by Sara Herrera 0

In the first part of the new »Digital Platforms« series, we explained how marketing, sales, and services are changing through innovations and which challenges arise through disruptive business models. In the second part, we’ll first answer the following questions:

What are digital platforms and how do they work?
What are the requirements for the introduction of a digital platform?
What are the most important processes and functions?

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(9 vote(s), average: 5.00 out of 5)

E-Commerce (General) Jena Project Management

Digital platforms – Challenges through new and disruptive business models [part 1]

26. October 201825. October 2018by Sara Herrera 0

At the end of September 2018, Microsoft, Adobe and SAP announced at Ignite Conference in Orlando that they would like to work closely together in the future. The aim of digital companies is to facilitate the exchange of customer data between different applications with the Open Data Initiative. The initiative is not limited to the solutions of the three companies, but should also be available to other providers. Microsoft hopes to develop the data exchange on its own cloud platform Azure. Adobe and SAP have also published their own cloud solutions for their systems in recent years. But isn’t the cloud Salesforce’s territory? Can SAP, Microsoft, and Adobe even use cloud computing?

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(8 vote(s), average: 5.00 out of 5)

Best Practice E-Commerce (General) Jena Online Marketing