Welcome to the API economy! [5 Reading Tips] Posted on 15. May 201715. May 2017 | by Sara Herrera Quelle: pexels.comPayPal is integrated into every online shop. It is ubiquitous and enables transactions to be driven from anywhere. The online shop just needs to integrate the PayPal API. The benefits are mutual. On the one hand, a popular and easy payment method is available for customers. On the other hand, an increase in PayPal’s brand awareness is achieved. Microsoft Translator APIs also enable businesses to add end-to-end, real-time, speech translations to their applications or services. The possibility of integrating a third party’s APIs into a system, app or protocol helps companies to orientate their digital business towards a more customer-centric approach or even towards the creation of new business models. Why is the API economy on the rise? Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
The alchemy of retailers to succeed in digital times [5 Reading Tips] Posted on 8. May 2017 | by Sara Herrera Quelle: pexels.com Last week, the e-commerce giant OTTO rolled out a new feature that aims to further improve the usefulness of product reviews. The focus is on strengthening the customer experience, making the purchase decision process easier and more seamless and ultimately increasing customer satisfaction. The customer is at the centre of this and further developments because, as we know, a customer-centric approach is a must to stay competitive in times of digitalisation. This is only one example of how companies are adapting to the new demands of the digital shopper. But what other strategies and aspects should retailers take into account in order not to lag behind and disconnect from their customers? Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability Reading Tips of the Week
It is all about data! – Chief Data Officers are more influential [5 Lesetipps] Posted on 24. April 201724. April 2017 | by Sara Herrera Quelle: pexels.com Recently the Spanish banking group BBVA announced the creation of a new top management position, Global Head of Data, “to promote the strategic use of data in all areas and businesses of the Group”. With this move BBVA intends to get a single customer view and, consequently, improve customer satisfaction. The most remarkable fact here is that the Head of Data reports directly to the CEO, which means that this new role is growing in influence and importance. Thus, BBVA clearly wants to make the most of its data and become a “data-driven organisation”. But what are the main benefits of taking care of data quality? What other data-centric roles are going to flourish in 2017? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Blockchain: a potential game changer? [5 Reading Tips] Posted on 10. April 2017 | by Sara Herrera Quelle: pexels.com The term blockchain is still very new for a large majority of people and its meaning remains an open question because of its complexity. However the interest in this new technology has skyrocketed in the last 12 months, according to Google Trends. To what extent does it have to do with bitcoins? Is it true that it has enough potential to be disruptive? How can people and companies benefit from it? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Snapchat are challenged to reinvent themselves to stay ahead of the curve Posted on 6. April 20175. April 2017 | by Sara Herrera Quelle: Pexels (bearbeitet von dotSource)From being a sexting app to going public. The meteoric rise of Snapchat left not only the youngest generation captivated, but also led to a redefinition of the social behaviour and cultural norms to the extent that Instagram, WhatsApp, and Facebook have cloned its hallmark “stories” feature. This all-in assault on Evan Spiegel’s company, orchestrated by Marc Zuckerberg, coupled with the risks involved in the $3 billion IPO and the ephemeral loyalty that younger generations (Snapchat’s main target group) typically have to brands, makes the social media universe’s near future fascinating and intriguing. Does Snapchat set the foundations of the social media 4.0? Was the IPO a good decision? Does Snapchat have enough reaction capacity to counteract? Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
3 use cases where video content makes more than a difference! [5 Reading Tips] Posted on 3. April 2017 | by Sara Herrera Quelle: pexels.comVideos have become one of the hottest trends in e-commerce. All social media platforms have been focusing all their efforts on integrating this format entirely. Users and companies not only have the option to upload a video, but also to broadcast live, in full HD and in 360 degree. Even snapchat-like short-lived videos, the popular “stories”, have been replicated in every social media platform, and even in a messaging app (WhatsApp) recently. But videos are not only used in social media, but also in online shops to facilitate easier, faster, and better informed purchase decisions. However, not anything goes. Videos should be used wisely. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Digital advertisement also goes mobile [5 Reading Tips] Posted on 27. March 2017 | by Sara Herrera Quelle: pexels.com The German digital advertising market continues to grow at a steady pace. So much so that, the predictions for this year, if confirmed, can reach historic figures. According to the American market research firm eMarketer, mobile ad spending in Germany will get the largest share of digital ad investments for the first time by the end of this year. However, this information doesn’t catch us by surprise. The question here is not if, but how advertisers can optimise and make their ads relevant for their target group because that’s where they are currently failing. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
WhatsApp for businesses in test phase – Looking at the Internet of Things [5 Reading Tips] Posted on 20. March 201717. March 2017 | by Sara Herrera Quelle: pexels.com It is not a secret that WhatsApp has been exploring ways to profit from its customer base (1,2 billion active users worldwide) since it was acquired by Facebook for $19 billion three years ago. However, no business development had been reported until last week, when it came to our attention that a Whatsapp version for businesses is in the test phase. Will the mobile messaging app find the way for monetization with this move? Has WhatsApp anything else in mind, like making the most of artificial intelligence advancements or, what is more decisive, fullly getting into the Internet of Things ecosystem? Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Omnichannel projects, CRM and cloud services are at the top of IT priorities for 2017 [5 Reading Tips] Posted on 13. March 2017 | by Sara Herrera Source: pexels.com Retailers keep investing in new technologies to boost the digitalisation of their stores, respond to the challenges of an increasing omnichannel world, and to tailor every customer experience even more. In this context CRM systems and analytics solutions are gaining momentum, while the cloud seems to be the perfect place to store all the relevant data needed to run apps, websites, connected cameras and other internet-based services. But why are CRM systems and the cloud becoming so popular and crucial nowadays? Continue (3 vote(s), average: 3.67 out of 5)Loading... Categories Reading Tips of the Week
Getting to know Alexa: the long way towards full adoption and understanding | Part 2 Posted on 9. March 20179. March 2017 | by Sara Herrera Source: Screenshot taken from an Amazon’s VideoExcitement, entertainment, and nonsense are the best words to describe our first feelings about the first contact we made with Alexa, Amazon‘s voice-controlled AI assistant that is integrated into Amazon Echo and Echo Dot. After testing the most operative part of the device, it is the turn for evaluating Alexa’s communication and self-learning skills. How smart is Alexa? Does she learn from mistakes? Is the communication process natural and seamless? Continue (3 vote(s), average: 3.67 out of 5)Loading... Categories E-Commerce
