Handelskraft - The E-Commerce and Online Marketing Blog

SAP – The twelfth man in the club

24. May 201824. May 2018 | by Franzi Kunz

Football and digitisation: For most, this means a controversial video referee from Cologne or goalkeeping technology. But a digital transformation is taking place in many areas, on the turf and next to the field. Since 2014, the world’s most popular sports club and the largest European software manufacturer have formed the perfect team from storefronts into the roof of the net. Together with SAP, FC Bayern Munich is trying to digitise every corner of their club and to take advantage of big data.

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(5 vote(s), average: 5.00 out of 5)

Design & Usability

Stationary retail finally keeps up with e-commerce [5 reading tips]

21. May 201821. May 2018 | by Sara Herrera

Online retail is continuing to grow in Germany. This increase can be felt in two main directions – on the one hand, the digitisation of stationary retailers and the considerable dominance of Amazon, on the other hand in the proliferation of smartphones in all day-to-day operations.

This tendency covers the main points of the current survey of the retail association of Germany (HDE) “Onlinemonitor 2018”. We’ll summarise which trends are defining German online retail and which aspects retailers and manufacturers should pay particular attention to in order to master the digital transformation.

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(5 vote(s), average: 5.00 out of 5)

Reading Tips of the Week

Progressive web apps – The end of all app stores?

17. May 201821. January 2022 | by Christian Otto Grötsch

Photo: Blake Patterson — Photo:Blake Patterson

Artificial intelligence, voice control, and the Internet of Things – These are, in general, trends of the past and probably also of the coming years. It seems justifiable, as developments in these areas don’t just bring professional changes – Keyword: Industry 4.0 -, but also private ones. No wonder, then, that smart speakers and strangely human-like robots receive the most attention.

But Google is currently working on a technology that could change the way we access the internet forever. With “Progressive Web Apps” (PWA), expect a revolution in the browser, which is equivalent to jumping from animated pixel websites of the 90s to flat-style WordPress blogs. But what exactly are PWAs and why does Google push this idea forward, an idea that could, ultimately, usher in the end of existing app stores?

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(4 vote(s), average: 5.00 out of 5)

E-Commerce

New blogger on board

15. May 201814. May 2018 | by Franzi Kunz

Hi there,

I’m Franziska Kunz and I’ve been a part of the Handelskraft team as a new blogger since April 2018. Together with Oli, Sara, and Nico, I explore digital trends to keep our content creation pipeline on track.

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(8 vote(s), average: 4.50 out of 5)

E-Commerce

Will the blockchain bring an end to counterfeiting on marketplaces? [5 Reading Tips]

14. May 201813. May 2018 | by Christian Otto Grötsch

One of the most read articles on Handelskraft to this day is “Counterfeiting in E-Commerce: Why Does Amazon Have so Many Fakes?” (Only available in German) Three years after the fact, the topic has remained relevant. It was also noticeable during ECD18 in Munich.

I cancelled my visit to re:publica18 because I was given the opportunity to host two panels on the main stage of ECD next to Dr. Armand Farsi and Alexander Graf. The focus of “Brand Cockpit 2020” was the future of brands on platforms as well as blockchain and entrepreneurship in the panel “The Customers of Tomorrow”

A reason enough to look at the current state of marketplace business and to take take a look into the future after the reunion of platforms and brands.

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(5 vote(s), average: 5.00 out of 5)

Reading Tips of the Week

B2B marketplace for trade fair services – Online Order System on SAP Hybris is live

3. May 20182. May 2018 | by Christian Otto Grötsch

Bild: Messe Düsseldorf — Photo: Messe Düsseldorf

From February 27 to March 1, 2018, “EuroCIS – The Leading Trade Fair for Retail Technology” took place in Düsseldorf. The fair, which presents different technology solutions every year, should make retail more convenient – With new various payment solutions, self-checkout systems for employee-less stores, and smart price tags – This was not just thematically interesting for us, but above all, an opportunity to look behind the scenes at the value of such solutions. At the same time, the event was also the premier of the new Online Order System (OOS), the in-house solution for the distribution of trade fair services.

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(5 vote(s), average: 5.00 out of 5)

E-Commerce

Updated White Paper: »Comparing PIM and MDM Systems«

26. April 201826. April 2018 | by Luise Beyer

Cover of White paper Selecting Product Data Management Software — Source: dotSource

Anyone who wants to sell a product must present it well. That isn’t just the case for stationary retail, but online as well. High-quality product data should therefore be the highest priority in all companies, regardless of industry and size. Today’s customers expect everyone who sells products to have accurate, complete, high-quality, and consistent product data across all channels.

Due to the increasing variety of distribution channels that need to be recorded with specific content (such as an online shop, an app, and various print catalogues), this expectation couldn’t always be met by many companies.

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(5 vote(s), average: 5.00 out of 5)

E-Commerce

CRM is already the most important software for companies [5 reading tips]

16. April 201823. April 2018 | by Sara Herrera

Quelle: arahan - Fotolia — Source: arahan – Fotolia

Tracing the customer journey is becoming more and more complicated as touchpoints, communication channels, and customer data have doubled. More and more companies are implementing CRM software, to effectively manage their tasks and strengthen customer relationships.

Because of this, it’s not surprising that the CRM software market continues to grow rapidly, and that CRM software is becoming increasingly important to marketing departments. The leading provider, Salesforce, continues to grow. CRMs are already the most important tool for retailers, manufacturers, and brands. At least we can conclude that with the data from Gartner’s latest estimates.

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(4 vote(s), average: 5.00 out of 5)

Reading Tips of the Week

What are the success factors for the creation of an online configurator? [Part 2]

22. March 201817. April 2018 | by Sara Herrera

Configurators are becoming more and more popular as an alternative method for manufacturers and retailers to classic consultations. Their use is particularly widespread in the B2C world. For example, enthusiastic customers playfully put together cars and wardrobes using a configurator.

In the first part of our two-part article series, we showed you the benefits of what an online product configurator can offer, with a particular focus on B2B applications. Complex goods, such as cranes, components, or connection components can already be compiled right online. B2B companies are already recognising their great potential: effective and first class digital sales consulting, lower costs, better tailored products and services, and happier customers.

However, in order to be able to offer this added value to customers, it is necessary to finish the initial design and implement the configurator. In the second part of our series, we’ll explain the success factors for digital configurators and why retailers and manufacturers should use one.

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(5 vote(s), average: 5.00 out of 5)

E-Commerce