Five B2B e-commerce trends: What’s coming in the age of platforms Posted on 11. October 2018 | by Franzi Kunz Photo by Anthony Ginsbrook on Unsplash The platform age is fractured, not just for B2C but also for B2B commerce. That was the focus of this year’s ECC Forum on April 12th at the BALLONI Hallen in Cologne, that we got to attend. We got to eavesdrop of presentations from large retailers and manufacturers like Conrad Electronic and Gabor Shoes. Furthermore, we got to exchange ideas and knowledge about new e-commerce developments with many different other retailers, manufacturers, and other digital experts. That helps us summarise what the five trends in the platform age are for you. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories E-Commerce
Companies using agile methods [5 reading tips] Posted on 8. October 20185. October 2018 | by Sara Herrera Source: pexels.com German companies are fit for the digital transformation from the inside out. Not just external macro data such as the status quo of the online retail has proven this. Working methods and internal organisation are adapting to the pace of the digital world. Agile methods are no longer empty promises. On the contrary: Every other major company already relies on agile project management, as a from Bitkom Research makes clear (German only). Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability Reading Tips of the Week
Social commerce: Imitation is the sincerest form of flattery Posted on 4. October 2018 | by Franzi Kunz Source: Unsplash The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
From wearables to hearable – Digital is getting audible with augmented listening experiences Posted on 2. October 201824. August 2018 | by Christian Otto Grötsch Source: Nicolas Sadoc, CC BY-SA 4.0 Looking at a screen and typing seems almost stale. Virtual reality lets us forget about the real world. Augmented reality merges the physical with the digital world. Smartphones and virtual assistants understand what we say. Looking at this development, it was only a matter of time before hearing also receives its own frontend. Continue (6 vote(s), average: 4.33 out of 5)Loading... Categories E-Commerce
Paying with your own body – Biometric solutions are trendy [5 reading tips] Posted on 1. October 201827. September 2018 | by Sara Herrera Source: Fotolia From cash to mobile payments. From password to fingerprint. The online payment sector is evolving rapidly to meet the steady pace of technological development and recent legislative changes within the EU. At the heart of these innovations are biometric payment procedures designed to ensure better security standards and a better user experience. Why biometric payment methods via fingerprint or selfie become more important and why retailers and manufacturers should take this type of authentication seriously, we’ll share below. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Give me feedback and I’ll give you what you need! Agile app development for next level personalisation Posted on 27. September 201821. September 2018 | by Franzi Kunz Source: pexels Software development without agile methods is like jogging without a fitness tracker: old-fashioned. It’s no different in app development. But it’s not the companies that are able to react quickly to market changes thanks to agile actions, but users who influence the app while it is being developed. Through early user feedback, developers can customise the app to taste, so that the target audience is as satisfied as possible. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
AUNT EMMA STRIKES BACK! Online pure-players are revolutionising the in-store experience Posted on 25. September 201821. August 2018 | by Christian Otto Grötsch Source: fotolia – Edit: dotSource Depending on which group you belong to, stationery retail is dying or is long dead. As often as these statements are repeated, they don’t become true. Although it’s difficult to find even one example of a purely offline player from small boutiques, even purely online players are becoming rarer. Physical locations, whether a pop-up store, showroom, or full-fledged flagship, is starting to gain importance again. Especially as marketing and service channels. It is noteworthy, however, that these shops hardly remember the miserable retailing industry of the last millennium. It’s just the opposite. New stores can merge online and offline experiences and teach tradition chain stores a thing or two about what a successful omnichannel scenario can look like. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
The status quo of German online retail: Keeping an eye on omnichannel [5 reading tips] Posted on 24. September 201821. September 2018 | by Sara Herrera Source: Photo by Freddy Marschall on Unsplash After Summer is over and September rolls around, opportunities to review fresh input and goals come around. Events (like #dmexco) help businesses and decision-makers continually listen to the market and give guidance heading into the last quarter of the year. Market figures also serve as a basis for intensifying or adjusting business strategies. Of course, the question arises, how fit is German online retail, which online shops are at the top, and what lessons can be learned? Statista’s and the EHI Retail Institute’s annual study “E-Commerce-Markt Deutschland 2018” (Germany’s E-Commerce Market in 2018) provides answers. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Take Part. Connect. Level Up. Handelskraft Conference 2019 Posted on 18. September 20186. September 2018 | by Franzi Kunz Source: dotSource Brick by brick – What’s always important for the construction of a home is also true for the development and expansion of digital projects: Go step by step – because it’s no longer just about recognising that the future is digital. The foundation has been laid. In fact, it is the decisive steps after laying the foundation for further development and expansion. It is exactly at this point in the digital experience that we want to meet with the attendees at the Handelskraft Conference 2019 in Frankfurt am Main. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Can digital players manage without their masterminds? [5 reading tips] Posted on 17. September 201814. September 2018 | by Franzi Kunz Quelle: pixabayDigital transformation or the radical change we’ve been able to witness since the late eighties does seem quite insane. This year the iPhone only turns 11 years. Google has just turned 20. The minds behind the brands seem inseparably linked with their success. Microsoft: Bill Gates. Google: Larry Page & Sergey Brin. Amazon: Jeff Bezos. Apple: Steve Jobs. Facebook: Mark Zuckerberg. And for those who still remember: studiVZ was founded by Ehssan Dariani und Dennis Bemmann. » The people who are crazy enough to think they can change the world are the ones who do. Steve Jobs « But to what extent does the brands’ success depend on these iconized characters? What can CDOs and drivers of digital innovation learn from this? Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
