Implementing a User-Centred Digital Strategy: How to Provide Your Target Audience with Personalised Customer Experiences [5 Reading Tips] In order for companies to survive in the digital age, they must quickly and effectively respond to changes. This requires expertise that goes beyond the use of modern technologies. A driver of long-term success in digital business is a user-centred digital strategy that is implemented both internally and externally.
Integration of Software Solutions – Providers and Systems Compared [New White Paper] Many of the words we use to describe digital innovations are actually thousands of years old. Integration platforms, for example, are a current tech trend that is becoming more and more important. Integratio, however, is a Latin term. It means something like merger or unification. In the field of information technology, integration describes how many … Continue reading "Integration of Software Solutions – Providers and Systems Compared [New White Paper]"
Connecting Online and Offline Retail: How to Combine the Benefits of Both Channels [5 Reading Tips] Customers are channel hoppers. This makes it all the more important for brands, retailers and manufacturers to act in an omnichannel way. Concepts such as local inventory ads and ship from store bring the benefits of online shopping to brick-and-mortar retail. Showrooming and window shopping 2.0 decouple brick-and-mortar retail from actual transactions. The digitalisation of … Continue reading "Connecting Online and Offline Retail: How to Combine the Benefits of Both Channels [5 Reading Tips]"
D2C Portal Increases FUJIFILM’s Sales [Success Story] The Japanese technology group FUJIFILM is one of the best-known premium suppliers of photographic equipment in the world. Such a standing goes hand in hand with high expectations – not only in terms of products, but also with regard to customer experience. For this reason, FUJIFILM decided to create a uniform D2C digital platform for … Continue reading "D2C Portal Increases FUJIFILM’s Sales [Success Story]"
Advising Customers in Online Shops: How to Generate More Sales with Digital Customer Service [5 Reading Tips] Online shopping and individual consulting are no longer mutually exclusive. Live chats, video consulting, guided selling and the like support customers in selecting the right products. This leads to shop visitors actually completing their purchases and fewer orders being returned. One in five online shoppers has already made use of digital customer service offerings. Consulting … Continue reading "Advising Customers in Online Shops: How to Generate More Sales with Digital Customer Service [5 Reading Tips]"
A/B Testing – Achieving Higher Conversion Rates with Courage and Eagerness to Experiment [New White Paper] Why is there a lot of traffic, but only a few conversions? Should the »Buy« button be white or turquoise? Should the download form be placed at the bottom or top of the page? Most marketers and graphic designers are probably familiar with these questions. It is always about optimising conversion rates. So why not … Continue reading "A/B Testing – Achieving Higher Conversion Rates with Courage and Eagerness to Experiment [New White Paper]"
MDM: How to Realise the Full Potential of Your Data with a Multi-Domain Master Data Management System [5 Reading Tips] The better a company is positioned digitally, the more data is collected. This is a huge opportunity that often involves additional effort. Companies that use an MDM system can manage all this data in one place and provide access to it – for everyone: customer support, sales, HR and many more departments benefit from a … Continue reading "MDM: How to Realise the Full Potential of Your Data with a Multi-Domain Master Data Management System [5 Reading Tips]"
Avoiding Loss of Value: How Online Retailers Reduce Overstock [5 Reading Tips] At the moment, the retail industry is struggling on many fronts at the same time. While some companies are unable to meet consumer demand due to a lack of raw materials and logistical problems, others are stuck with their goods. Higher prices and increasingly negative shopping experiences caused by delivery delays have curbed consumers’ desire … Continue reading "Avoiding Loss of Value: How Online Retailers Reduce Overstock [5 Reading Tips]"
Digital Champions: Handelskraft Trend Book 2022 Out Now! 30 per cent more growth, 20 per cent more revenue, 40 per cent lower costs. Sounds good? We think so too! That is why we investigated trends and best practices for you, analysed them and put them together in our brand new Handelskraft Trend Book 2022 »Digital Champions«. Your guide for industry and trade is … Continue reading "Digital Champions: Handelskraft Trend Book 2022 Out Now!"
Buy Now, Pay Later: How the Right Payment Method Increases the Willingness to Buy in B2B and B2C [5 Reading Tips] 20 per cent of all online orders are cancelled if the preferred payment method is not offered. This is true for both B2B and B2C customers. Employees who make purchases for a company want the same payment experience as they do when shopping online in their private lives. Purchasing on account with »buy now, pay … Continue reading "Buy Now, Pay Later: How the Right Payment Method Increases the Willingness to Buy in B2B and B2C [5 Reading Tips]"
